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The New Metrics of Sustainable Business Conference
R
www.SBiif.com
September 24-25, 2013 | The University of...
www.SBiif.com
As the meaning of business value continues to be re-defined by
innovative companies, consumers and society, ...
www.SBiif.com
What You Will Learn
•	 What societal trends are driving the need to re-define the meaning and measure
of bus...
www.SBiif.com
7.30 AM Registration
8.00 AM Breakfast
9.00 AM – 10.30 AM Morning Plenaries
Opening Remarks
KoAnn Vikoren Sk...
www.SBiif.com
12.30 PM – 2.00 PM Lunch
2.00 PM – 3.00 PM Breakout Discussion Sessions
[Product&ServiceValue]MainstreamingS...
www.SBiif.com
4.45 PM – 5.30 PM Evening Plenary Discussion
New Metrics for Trust, Reputation and Brand Value
Amy du Pon, S...
www.SBiif.com
7.30 AM Registration
8.00 AM Breakfast
9.00 AM – 10.30 AM Morning Plenaries
Opening MC Remarks
Paul Herman, ...
www.SBiif.com
12.30 PM – 2.00 PM Lunch
2.00 PM – 3.00 PM Breakout Discussion Sessions
[Product & Service Value] Benefits o...
www.SBiif.com
DAY 2 - wednesday, September 25th
4.45 PM – 5.30 PM Evening Plenary Discussion
Listening Session: What is Mi...
www.SBiif.com
R
www.SBiif.com
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The New Metrics of Sustainable Business Conference | Brochure

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Explore the future of sustainable business metrics. The two-day, Sustainable Brands Issues in Focus event examines leading-edge work that expands the way business can create, quantify, manage and communicate value, and enhance financial performance with shared value. Top sustainability strategists from a variety of sectors will explore models for quantifying the environmental and social impacts of business activity. And industry leaders will collaborate on issues such as valuing ecosystem services, adding environmental impact and human capital to the balance sheet, and putting goals in context. September 24-25, 2013, Philadelphia, PA.

Learn more: www.SBIIF.com

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Transcript of "The New Metrics of Sustainable Business Conference | Brochure"

  1. 1. www.SBiif.com The New Metrics of Sustainable Business Conference R www.SBiif.com September 24-25, 2013 | The University of Pennsylvania, Philadelphia, PA
  2. 2. www.SBiif.com As the meaning of business value continues to be re-defined by innovative companies, consumers and society, there is growing demand for business leaders to demonstrate their ability to create value for all stakeholders, while at the same time remaining profitable and competitive in a difficult economy. New Metrics (#NewMetrics) is an umbrella term for the most successful ways businesses are creating and capturing entirely new forms of value, or quantifying previously-ignored existing economic, social and environmental impacts. How these New Metrics are conceived, brought to life, and communicated effectively, are the key questions the Sustainable Brands community will be asking – and answering – at our 3rd annual gathering on this niche, yet crucial set of conversations defining success in the business environment of tomorrow. Join us on September 24-25, 2013, at the University of Pennsylvania in Philadelphia, PA, as we continue to learn from remarkable thought leaders and proven on-the-ground experts creating a path toward smarter, more accurate and more inclusive business metrics for all. This two-day event examines the latest advances in capturing traditionally underestimated social and environmental risks throughout the value chain, the very tangible value of human capital and employee engagement, the increasingly sophisticated science of assessing natural capital, as well as powerful means of translating shared value activities into enhanced financial performance. Top-notch experts will dissect competing sustainability performance and reporting standards, and we will, together, renew the search of new metrics of trust, reputation and 21st century brand value. The event will combine a few dozen presentations with plenty of time devoted to interactive discussion facilitated by some of today’s top sustainability minds. INTRODUCTION
  3. 3. www.SBiif.com What You Will Learn • What societal trends are driving the need to re-define the meaning and measure of business value • What ROI models are proving most useful in translating the benefits environmental and social innovation to the CFO, CEO and the rest of the C-Suite • How to drive bottom-line results from executing on compelling shared-value models, and how to craft a ‘social value proposition’ accordingly • How to structure incentives, both internally and externally, to build momentum from all stakeholders • What new tools are helping companies measure and value environmental impacts throughout the entire value chain • How to leverage product-level innovation to bring a corporate sustainability vision to life • How to quantify the benefits of sustainability-driven employee engagement, and how to embed it deeper into the organization • What research findings and market analysis are driving next-generation metrics of trust, reputation and brand value • Who is winning the sustainability performance rating ‘wars,’ and how close we are to the Holy Grail of a ‘gold standard’ • What to expect in the near future from evolving reporting standards www.SBiif.com
  4. 4. www.SBiif.com 7.30 AM Registration 8.00 AM Breakfast 9.00 AM – 10.30 AM Morning Plenaries Opening Remarks KoAnn Vikoren Skrzyniarz, Founder & CEO, Sustainable Brands Where will sustainability-based differentiation come from in the near future? And what metrics do smart, fast-moving companies need to understand and utilize in order to drive ongoing competitive advantage in the context of a Renaissance in environmental and social innovation? Opening MC Remarks Gil Friend, President & CEO, Natural Logic, Inc. How has the world of New Metrics evolved over the last two decades? Where are we and are we moving fast enough? What topics are we covering over the next two days, and why is this entire New Metrics conversation crucial to brand success? Measuring the Core Business Benefits of a Social Value Proposition Jason Saul, Founder & CEO, Mission Measurement What is the difference between socially conscious consumers and consumers that respond to ‘social value drivers,’ and how can a company capitalize on this distinction? What is a brand’s ‘social value proposition,’ what kinds of value does it deliver, and how do you measure that? What core business benefits can be associated with a well-positioned ‘social value proposition’? Next-generation Differentiated Value: The Metrics behind the Meaningful Brands Index Amy du Pon, SVP, Head of Strategic Planning, MPG/Havas Media With consumers globally indicating they wouldn’t notice or miss 70% of all brands if they disappeared tomorrow, what characteristics should brands work on to qualify among Havas’ most ‘meaningful brands’? What aspects of social and environmental innovation get the best or fastest traction, according to the latest analysis, and how can a brand think of its ‘meaningfulness’ within its industry? 10.30 AM – 11.00 AM Networking Break 11.00 AM – 12.30 PM Morning Plenaries, Continued CFO-Approved: New Horizons in Modeling the ROI of Sustainability Joseph Wolk, Vice President, Finance, Johnson & Johnson How do you quantify financial benefits from sustainability, particularly in the case of intangible benefits such as risk reduction or being seen as a leader by customers who are increasingly making sustainability part of their purchasing decisions? How do you take on the challenge of quantifying and communicating the potential financial benefits of product stewardship efforts, in a way that is well received outside of the sustainability organization, too? Natural Selection: The Evolution of Social Impact Metrics Jessica Grillo, Chief Livelihoods Analyst, Evaluation & Research, Rainforest Alliance What have decades of experience taught one of the few most successful non-profits in the space, The Rainforest Alliance, about measuring social impact? What are the next stages of this natural evolution, and how can brands derive value from what is coming? From Metrics, to Tactics, to Strategy: Embedding Sustainability across the Value Chain Thomas Odenwald, Senior Vice President, SAP When it comes to building an informed sustainability roadmap, how should a company move from metrics, to tactics, to strategy? What companies are embedding sustainability across their entire value chain, and how are they leveraging the existing system infrastructure as a central part of the solution? A New Breed of Non-profit: Model Social Innovation in Action Veronika Scott, Founder & CEO, The Empowerment Plan As the line between for-profit and non-profit is getting blurry for 21st century purpose- driven organizations, what takeaways from successful shared-value-driven entrepreneurs could you transfer to your own circumstances? What essential pillars does social innovation rest on, whether for- or non-profit, and what does that mean for your industry? Breakthroughs in HR Decision Making: New Horizons in Human Capital Valuation Erin Meezan, Vice President of Sustainability, Interface How has a pioneering project in holistic human capital valuation turned from an abstract modeling exercise to a series of tools allowing corporate HR to make more informed, data-backed decisions and budget allocations? How are various components of the valuation model being used to make strategies for managing the value of different types of human capital on a practical level? DAY 1 - Tuesday, September 24th
  5. 5. www.SBiif.com 12.30 PM – 2.00 PM Lunch 2.00 PM – 3.00 PM Breakout Discussion Sessions [Product&ServiceValue]MainstreamingSourcingandSupplyChainCertificationStandards Mary Jo Cook, Chief Impact Officer, Fair Trade USA Kerry Coughlin, Regional Director, Americas, Marine Stewardship Council (MSC) Jessica Grillo, Chief Livelihoods Analyst, Evaluation & Research, Rainforest Alliance Forest Stewardship Council (FSC) What is the next step in the evolution of key certification standards? Are they measuring all the right things, and how does that get communicated in an age of information overload? How can brands perfect their message to consumers through certification labels, and what is currently missing in terms of adoption and leadership? DAY 1 - Tuesday, September 24th [Organizational Value] Beyond Employee Engagement: Using New Metrics to Embed Sustainability throughout the Organization Rachel Parikh, Director, Sustainability, SAP Sierra Nevada Ben & Jerry’s How do companies quantify the value of successful employee engagement initiatives? What are the current best practices around incorporating tangible on-the-ground HR incentives tied to recruiting, performance assessment, compensation, and competency building? What does it take to effectively drill down objective and subjective performance criteria and goals to the level of every employee? [Societal Value] Getting Real with Thresholds: Updates on Incorporating Sustainability Context in Corporate Sustainability Strategies Mark McElroy, Founder and Executive Director, Center for Sustainable Organizations Mike Bellamente, Director, Climate Counts Corporate Case Study 1 Corporate Case Study 2 Now that many important stakeholders, including a growing number of brands, have understood and appreciated the implications of sustainability context, what tools are best suited to assist in benchmarking against actual natural thresholds? How does the Climate Counts assessment work and why are brands getting engaged? 3.00 PM – 3.30 PM Networking Break 3.30 PM – 4.30 PM Breakout Discussion Sessions, Continued [Product & Service Value] Beyond Supply Chain Scorecards: New Approaches to Elevating Supplier Responsibility Amy Longsworth, Managing Director, Sustainable Business Solutions, PwC Amy Hargroves, Director of Corporate Responsibility, Sprint Is there hope for overcoming supplier survey and scorecard fatigue? Have individual leading companies’ custom scorecards worked well to drive supplier sustainability, and is there a clear need to design overarching industry-level standards? What brands and other organizations are best positioned to lead such efforts, and why? [Organizational Value] Benchmark, Localize, Divest: Emerging Trends in the Sustainable Investing Landscape Vancity HSBC 350.org RSF Social Finance What sustainability-related trends are picking up among investors, and are there reasons to believe any of these trends might see mainstream adoption? What next- level benchmarks should brands pay attention to, and why? Are the principles of fossil divestment and localization ever going to take off, or have they already? [Societal Value] Measuring Shared Value throughout the Value Chain Greg Hills, Managing Director, Shared Value Initiative / FSG Nestlé InterContinental Hotels Verizon Cisco Royal DSM While few, if anyone, would argue against creating shared value, how do leading practitioners go about measuring and communicating it reliably? What have the most effective means of quantification been to date and where is this emerging shared value movement headed next?
  6. 6. www.SBiif.com 4.45 PM – 5.30 PM Evening Plenary Discussion New Metrics for Trust, Reputation and Brand Value Amy du Pon, SVP, Head of Strategic Planning, MPG/Havas Media Cynthia Figge, Co-founder, CSRHub Neil Wieloch, Research Director, CoreBrand Edelman Verdantix BrandLogic Are current leading measures of trust, reputation and brand value adequate? Up to speed with a rapidly changing landscape of stakeholders’ attitudes? What co-creative efforts might assessment and data providers engage in to get to improved metrics of evolving notions of trust, reputation and brand value? How can brands stay ahead of that process? 5.30 PM – 7.00 PM Cocktail Reception DAY 1 - Tuesday, September 24th
  7. 7. www.SBiif.com 7.30 AM Registration 8.00 AM Breakfast 9.00 AM – 10.30 AM Morning Plenaries Opening MC Remarks Paul Herman, Founder, HIP Investor, Inc. What content have we covered so far and what key lessons have we learned? Where is the conversation headed next? Big Picture: How to Enable the Transformation we are Seeking John Ehrenfeld, Author, Flourishing: A Frank Conversation about Sustainability What are the core economic and cultural features of society that drive the unsustainable, unsatisfying, and unfair social and economic systems we have put in place? What transformative cultural shift(s) are we now in position to engage in, as we equip ourselves to better understand and manage the complexity of our reality? The Next Frontier in Holistic Understanding and Management of Environmental Impact Data Ory Zik, Founder & CEO, Energy Points What opportunities are there for creating a richer, more accurate and truly unified picture of environmental impact data? What new types of analysis and respective tools can productively build on top of current corporate environmental impact management, specifically to enhance interpretation, putting results in a broader context, and make voluntary disclosure easier? Helping Customers Help Themselves: End-to-End Net Good Kevin Moss, Head of Net Good Program, BT How can a brand leverage LCA analysis, both on a product and company level, to help customers reduce carbon emissions by multiple times the end-to-end carbon impact of the company’s entire business? How could you go about setting a restorative Net Good goal consistent with a scenario in which society lives within the limits of the planet’s resources, and how does that fit – particularly with respect to brand benefits – within a broader corporate sustainability agenda? Internal Carbon Fees to the Rescue Microsoft, Disney In the absence of a carbon tax or other top-down government-mandated mechanisms for sharp reduction of GHG emissions, what internal incentives could a company put in place to lead the way effectively? How do internal ‘carbon budgets’ work and why does it make business sense to charge business units an internal carbon fee? 10.30 AM – 11.00 AM Networking Break 11.00 AM – 12.30 PM Morning Plenaries, Continued Rating the Raters: Bringing Order to the Clutter of Sustainability Performance Rankings Mark Tulay, Program Director, Global Initiative for Sustainability Ratings (GISR) With over 100 organizations working on some kind of sustainability performance rating or ranking, how can companies decide which one(s) to focus on, or manage against? What key underlying principles should high-quality assessment criteria follow, and how is ‘rating the raters’ likely to affect the perceived value of existing ratings and rankings? What else could be done to bring about further clarity and trustworthiness to said assessments? A Sneak Peek: The Gold Standard for ESG Performance Bob Willard, Thought Leader and Author, The New Sustainability Advantage What are the key characteristics of a truly sustainable enterprise, and how can they be used to build a ‘gold standard’ ESG performance benchmark? How do companies need to perform on key ESG criteria, and respective KPIs, if the business world is to conform to fundamental science-based conditions required for human society to flourish on our finite planet? New Metrics in Communication with Politicians and Policy Makers Bill Shireman, President & CEO, Future 500 If politicians and policy makers, particularly in America, prefer to think in terms of jobs, economic growth and national security – rather than reduction of CO2 or the value of natural capital – then why aren’t more companies translating sustainability impacts and opportunities to that ‘language’? Might that approach also be useful in engaging stakeholders other than local or national government? Reigning in Siloed Big Data Enigma What is the current state of the quickly changing landscape of web services able to bring together and explore vast amounts of publicly available but hard-to-obtain or previously- siloed data? Is the hype around finding connections between seemingly disparate data points justified and what implications do those new horizons have for corporate sustainability and brand value? An Alternative Macro-economic Framework: How, on Earth? Donnie Maclurcan, Post Growth Institute Could a new economic framework founded on a not-for-profit enterprise model and transcending the current macro-economic status quo become the new normal? Could we create a system in which businesses can still make profits, but any profits are always reinvested for social or organizational benefit, rather than being accumulated privately by individuals? DAY 2 - wednesday, September 25th
  8. 8. www.SBiif.com 12.30 PM – 2.00 PM Lunch 2.00 PM – 3.00 PM Breakout Discussion Sessions [Product & Service Value] Benefits of Ambitious Sustainability Goals and Evolving Levels of Data Transparency Saleem Van Groenou, Global Environmental Initiatives Manager, HP Kevin Moss, Head of Net Good Program, BT Is it wise and value-adding to announce specific bold sustainability goals without necessarily having a play-by-play road map for how you will get there? How does the value of intentionality manifest itself and how do big goals inspire big ideas? How does the voluntary release of total environmental impacts across the supply chain, operations and portfolio of products add brand value to a global company? Are the benefits of such transparency a no-brainer? DAY 2 - wednesday, September 25th 3.00 PM – 3.30 PM Networking Break 3.30 PM – 4.30 PM Breakout Discussion Sessions, Continued [Product & Service Value] Cognitive Science and Big Data toward a Better Understanding of Purchasing Behavior Dara O’Rourke, Founder, GoodGuide Joe Brewer, Founding Partner & Innovation Strategist, DarwinSF Neurofocus What do the latest discoveries of cognitive science have to teach us about sustainability- related attitudes and behaviors, and what do we need to measure better for more insightful analyses? What possibilities are new swaths of purchasing decision data opening up, and how can brands take advantage? [OrganizationalValue]CompareandContrast:SustainabilityPerformanceRatingsandRankings Deloitte Corporate Knights Sustainalytics Bloomberg Dow Jones Sustainability Index With over 100 organizations working on some kind of sustainability performance rating or ranking, how can companies decide which one(s) to focus on, or manage against? What do the people behind some of the most popular methodologies out there worry about, and is there any order to this seemingly chaotic situation? What should brands worry about in this confusing picture? [Societal Value] Best-in-Class in Methodologies for Putting a Monetary Value on Social Impact Bea Boccalandro, SROI Thought Leader, Georgetown University Witold Henisz, Deloitte & Touche Professor of Management, The Wharton School, University of Pennsylvania What are the most pragmatic methodologies for converting various measures of social impact into monetary terms? Why have ‘Social ROI’ models seen both ups and downs over the last several years? How are smart brands turning SROI results into powerful communications pieces? [OrganizationalValue]TrialsandTribulationsinaCloudofSustainabilityReportingStandards Mark Tulay, Program Director, Global Initiative for Sustainability Ratings (GISR) Global Reporting Initiative (GRI) B Lab International Integrated Reporting Council (IIRC) What can brands expect when it comes to the evolution of leading reporting standards bodies? [Societal Value] Are We There Yet: The State of Natural Capital Valuation Libby Bernick, Senior Vice President, North America, Trucost Rodney Irwin, Managing Director for Financial Capital, WBCSD Michelle Lapinski, Director of Corporate Practices, The Nature Conservancy What progress have the last 12 months seen in translating the value of natural capital in a language the business world hears loud and clear? What new tools and modeling exercises are emerging, and where can one look for a reasonable beginner-level road map?
  9. 9. www.SBiif.com DAY 2 - wednesday, September 25th 4.45 PM – 5.30 PM Evening Plenary Discussion Listening Session: What is Missing in the New Metrics Conversation? Everyone speaks and everyone listens – a freestyle discussion about burning issues that somehow keep falling through the cracks.
  10. 10. www.SBiif.com R www.SBiif.com

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