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The 'Greenhush' Problem: Why Sustainability Communications Aren't More Assertive, and What to Do About It
 

The 'Greenhush' Problem: Why Sustainability Communications Aren't More Assertive, and What to Do About It

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These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit ...

These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit www.sustainablebrands.com/digital_learning/communications/greenhush-problem-why-sustainability-communications-arent-more-asser

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    The 'Greenhush' Problem: Why Sustainability Communications Aren't More Assertive, and What to Do About It The 'Greenhush' Problem: Why Sustainability Communications Aren't More Assertive, and What to Do About It Presentation Transcript

    • GREENHUSH SARAH GREENAWAY
    • INTIMIDATING
    • COMPLEX
    • RELEVANT?
    • £ROI
    • INTEGRATION
    • VISION 6th
    • BRAND MARKETERS LEARN SOME NEW STUFF MAKE SOME NOISE
    • SUSTAINABILITY SPECIALISTS LEARN SOME NEW STUFF MAKE SOME NOISE
    • SARAH GREENAWAY
    • @Thomas Kolster Author of Goodvertising, Founder of Goodvertising Agency & the sustainability platform; WhereGoodGrows
    • @thomaskolster
    • #1 Change The View Of The Relationship You should stop playing the blame game. You are instead urged to understand the relationship for the situation that it is in and learn how each other interact. Source: Susan Krauss Whitbourne, Professor of Psychology at the University of Massachusetts Amherst @thomaskolster
    • #2 Modify Dysfunctional Behaviour Change the way in which you both interact with one another. This means ensuring that there is no physical or psychological damage occurring. @thomaskolster
    • #3 Decrease Emotional Avoidance Keeping private feelings to yourself will certainly cause further problems in a relationship. Growing emotionally distant is a dangerous place to be when trying to make a marriage or relationship work. You should focus on feeling more secure about being open and expressing feelings. @thomaskolster
    • #4 Improve Communication Learn how to communicate with one another effectively. You should also consider which types of communication might be more effective considering the unique situation. @thomaskolster
    • #5 Promote Strengths Pointing out individual as well as relationship strengths assists in getting more enjoyment out of a relationship. Such a large portion of therapy focuses on problems so rediscovering strengths assists you in staying positive and acknowledging the good. @thomaskolster
    • #1 Old Session Title The 'Greenhush' Problem: Why Sustainability Communications Aren't More Assertive, and What to Do About It @thomaskolster
    • #2 New Session Title The Green Solution – Why We Should Value Each Other More To Create Powerful Sustainability Communications @thomaskolster
    • Hotline @thomaskolster +45 2420 6576 thomas@goodvertisingagency.com