• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
The Business Opportunity - New Highlights from Global and European Market Research
 

The Business Opportunity - New Highlights from Global and European Market Research

on

  • 698 views

www.sustainablebrands.com/library

www.sustainablebrands.com/library

Statistics

Views

Total Views
698
Views on SlideShare
269
Embed Views
429

Actions

Likes
3
Downloads
0
Comments
0

3 Embeds 429

http://www.sustainablebrands.com 421
http://test.sustainablebrands.com 6
http://www.sustainablelifemedia.com 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NoDerivs LicenseCC Attribution-NoDerivs License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The Business Opportunity - New Highlights from Global and European Market Research The Business Opportunity - New Highlights from Global and European Market Research Presentation Transcript

    • Adam Elman Global Head of Plan A Delivery @adamelman
    • The problem..... “ Traditional approaches to sustainability aren’t sufficient – they’re not sufficiently positive to be motivating and don’t provoke the level of change required Ian Cheshire, Group Chief Executive, Kingfisher plc ”
    • We wanted to share our learning's....
    • Insights from experience
    • The report...
    • Key opportunity areas... Shared value More with less Circular economy New consumption models Transparency and customer engagement
    • Innovate for efficiency & resilient supply chains... Shared value • Building a prosperous workforce and community More with less • Driving productivity through resource efficiency Circular economy • Closing the loop
    • Innovate to Engage the consumer.. New consumption models • Changing the customer proposition Transparency and customer engagement • Building customer dialogue
    • Capturing the prize – a framework for developing a strategy
    • Capturing the prize – a practical toolkit Boardroom agenda Trends and challenges Key opportunities Sales and Marketing Operations Procurement Leading and communicate the change Enable action Re-enforce the change Trends Case studies
    • So what about M&S?
    • Where to go for more information?
    • MEET THE ASPIRATIONALS SHIFTING SUSTAINABILITY FROM OBLIGATION TO DESIRE #aspirationals @itsBBMG
    • Sustainability has reached a tipping point for consumers FROM OBLIGATION TO DESIRE
    • THE MOMENT OF OPPORTUNITY EASE OBLIGATION DESIRE NOVELTY UBIQUITY TIME
    • CHANGING EXPECTATIONS Consumer perceptions are changing Performance FROM OR TO AND Accessibility Style Price & SUSTAINABILITY
    • FUELED BY ASPIRATIONALS
    • ASPIRATIONALS SEGMENTATION 80% 36% 23% Materialism PRACTICALS ASPIRATIONALS 24% INDIFFERENTS 17% ADVOCATES 10% 100% 20% Social and Environmental Values
    • ASPIRATIONALS: BY THE NUMBERS Global Population Average Age 36.4% 39 Top Market 37% 34% OF SENIORS 52% FEMALE 48% MALE Average Education 49.4% OF BABY BOOMERS 29% Gender OF GENERATION X 46.8% Primary Shopper in Household 40% OF MILLENNIALS 59.1% Parents with Kids Under 17 CHINA Live in Urban Areas HIGH SCHOOL Married 57.6%
    • ASPIRATIONALS GLOBAL PRESENCE CANADA RUSSIA GERMANY UK GREECE FRANCE SPAIN USA TURKEY CHINA MEXICO PAKISTAN AN N GHANA NA A SOUTH KOREA INDONESIA INDIA NIGERIA BRASIL PERU AUSTRALIA ARGENTINA 21 COUNTRIES N=21,492 25% – 39% 40% – 49% ASPIRATIONALS ASPIRATIONALS
    • HAPPY SHOPPERS Shopping for new things excites me 78% Total Respondents Aspirationals 78% Practicals 66% Advocates 75% Indifferents 63% 51%
    • STYLE AND STATUS SEEKERS I want to stand out by the way I look, my style 73% Total Respondents Aspirationals 78% Practicals 66% Advocates 75% Indifferents 63% 51%
    • RESPONSIBLE CONSUMERS I believe we need to consume less to preserve the environment for future generations 92% Total Respondents Aspirationals 92% Practicals 52% Advocates 94% Indifferents 75% 59%
    • INFLUENCERS I encourage others to buy from socially and environmentally responsible companies 88% Total Respondents Aspirationals 88% Practicals 39% Advocates 87% Indifferents 63% 33%
    • WHY ASPIRATIONALS? A FORCE FOR CHANGE MATERIALISM CULTURAL INFLUENCE + Culture + Materialism + Sustainability SUSTAINABLE VALUES
    • THE DYNAMIC TENSION: RETHINKING CONSUMPTION LOVE TO CONSUME HAPPINESS BEYOND + LESS + SHOP STUFF
    • TAKEAWAYS
    • UNIVERSAL ASPIRATIONS: BEYOND POSSESSIONS + Health + Voice + Meaning + Security + Status + Creativity
    • A NEW ROLE FOR BRANDS: BEYOND PRODUCTS
    • SUSTAINABLE DESIGN: CONTINUOUS USE
    • A NEW ALCHEMY: COLLABORATION + Enterprise Strategy + Marketing + Sustainability + Product Development + Consumers + Makers
    • A NEW IMPERATIVE: DISRUPT & DELIGHT BRAND Purpose Meaning Culture Values Relationships PERFORMANCE Economic Environmental Social Shared Value INNOVATION DISRUPT & DELIGHT Business Models Products Packaging Platforms Marketplaces SUSTAINABILITY Materiality Biodiversity Waste Resilience Equality
    • THE ASPIRATIONALS PROJECT: JOIN US RAPHAEL BEMPORAD CHRIS COULTER @itsBBMG rbemporad@bbmg.com @GlobeScan chris.coulter@globescan.com #aspirationals
    • How the Internet of Things, the Makers Movement and 3D Printing combine for sustainable change. @mateoy
    • @mateoy
    • Authenticity Community Creativity Transparency
    • First came the “nichefication” of media POWer to choose POWer To publish
    • Sucker punch for the music and other creative industries
    • Power of social means a gathering storm for the rest of business
    • The storm CLOUD in question Storms have power to disrupt
    • Internet of Things and the POWER to connect
    • A connected back story to our devices
    • The 50 billion club Source: Cisco
    • Forget recipes, how about sustainable living?
    • Adding sustainable design to the mix
    • Building on sustainable design
    • The POWER to Replicate
    • We’ve seen this before The new Hewlett-Packard 9100A personal computer" is "ready, willing, and able... to relieve you of waiting to get on the big computer.
    • The end of mass production?
    • End of the supply chain as we know it?
    • Put it altogether…..
    • A personal and sustainable wine experience IoT connected wine labels with a sustainability back story 3D containers to reduce supply chain costs Chateau Plonk cave de Matthew Connected customers and winemakers to produce more sustainable wines
    • Wine racks that tell you when you’ve run out …and when you’ve had enough!
    • Cheers! Matthew Yeomans Director – Custom Communication www.customcommunication.co.uk matthew@customcommunication.co.uk @mateoy