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The American Dream: How Enabling, Enlightened, and Leadership Brands Can Awaken Us to It
 

The American Dream: How Enabling, Enlightened, and Leadership Brands Can Awaken Us to It

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Following a quick recap of their interpretations of the American Dream and brands' historical and current roles, Eric, Marc, and John present findings from their conference workshops at Sustainable ...

Following a quick recap of their interpretations of the American Dream and brands' historical and current roles, Eric, Marc, and John present findings from their conference workshops at Sustainable Brands 10, and set forth a solid framework of how enabling, enlightened, and leadership brands can reawaken us to the American Dream.

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    The American Dream: How Enabling, Enlightened, and Leadership Brands Can Awaken Us to It The American Dream: How Enabling, Enlightened, and Leadership Brands Can Awaken Us to It Presentation Transcript

    • The American Dream: How Enabling, Enlightened, and Leadership Brands Can Awaken Us to It Eric Park, Ziba Design Marc Mathieu, BeDo John Creson, Addis Creson
    • The Dream of the Self-Made Man Brands embody the dream.
    • The Dream of the White Picket Fence Brands become the dream.
    • A Sustainable Dream Brands in service of the dream.
    • In pursuit of happiness
    • For today and for generations.
    • How can brands recapture The American Dream?
    • Tapping into the power of us
    • Through these conversations a framework began to emerge...
    • FAIR TRADE
    • FAIR TRADE Enabling
    • FAIR TRADE Enabling - Enlightened
    • FAIR TRADE Enabling Enlightened Leadership
    • Enabling Enlightened Leadership
    • Brands, like people, will join movements to fulfill their dream
    • Movements can become social innovation platforms that will restore the dream
    • What is your dream?
    • What is your dream?
    • AmericanDreamJournal.com