Sea Change Moments - Sustainable Brand Awakening and Authentic Identity

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Stories of brands that have awakened to the potential of values-driven business

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Sea Change Moments - Sustainable Brand Awakening and Authentic Identity

  1. 1. Sea Change Brands From Prosperity to the Profound Lauralee Alben
  2. 2. Lauralee Alben Alben Design LLC Sea Change Design Consortium seachangedesign.com Sea Change Brands From Prosperity to the Profound ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  3. 3. Sea Change Brands What is a sea change moment? ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  4. 4. Tell us your story… What is a sea change moment in your life? ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  5. 5. Tell us your story… What is a sea change moment in your brand? ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  6. 6. Tell us your story… What sea change is your brand creating in the world? ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  7. 7. Jeff Mendelsohn New Leaf Paper New Leaf Paper ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  8. 8. Jeff Mendelsohn New Leaf Paper ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  9. 9. SM Sea Change Design Process Physical Cognitive Emotional Spiritual ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  10. 10. Jeff Mendelsohn New Leaf Paper economical aesthetic quality ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  11. 11. Jeff Mendelsohn New Leaf Paper ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  12. 12. Jeff Mendelsohn New Leaf Paper ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  13. 13. Jeff Mendelsohn New Leaf Paper responsible authentic transparent ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  14. 14. Jeff Mendelsohn New Leaf Paper ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  15. 15. Jeff Mendelsohn New Leaf Paper ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  16. 16. Jeff Mendelsohn New Leaf Paper ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  17. 17. Jeff Mendelsohn New Leaf Paper passionate joyful trustworthy ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  18. 18. Jeff Mendelsohn New Leaf Paper ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  19. 19. Jeff Mendelsohn New Leaf Paper innovative connective meaningful ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  20. 20. Jeff Mendelsohn New Leaf Paper ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  21. 21. Jeff Mendelsohn New Leaf Paper Sea change moments ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  22. 22. Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement KIND Snacks ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  23. 23. Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  24. 24. Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement wholesome profitable catalytic ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  25. 25. Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  26. 26. Daniel Lubetsky KIND Snacks Ingredients you can Brand name PeaceWorks see and pronounce . expresses principle of OneVoice Movement . handmade bar “holistic KINDness” . whole nuts . communicates mission- . pieces of fruit driven business . honey . nutrients Health checklist Clear wrapper . helps fight growing health . prevents oxidation epidemics . preserves delicious taste . gluten, wheat, dairy-free . expresses transparency . low glycemic index in business . non GMO ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  27. 27. Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  28. 28. Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement authentic adaptable transparent ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  29. 29. Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  30. 30. Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement passionate empathetic fun ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  31. 31. Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  32. 32. Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement World Economic Forum Young Global Leader ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  33. 33. Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement Israel & Palestine to Co-Host World Cup in 2018? ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  34. 34. Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement innovative connective meaningful ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  35. 35. Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  36. 36. Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement Sea change moments ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  37. 37. Inside every moment is a sea change waiting to happen. ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  38. 38. Is this your sea change moment? ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
  39. 39. Dedication We are grateful to: Roman Lubetsky who left us a legacy of kindness Last old-growth Coast Redwoods ©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA

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