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This webinar provides an introduction to principles underlying an emerging best practice in product development portfolio management: a metrics-driven, collaborative approach to integrating sustainability in early-stage product development decisions as an organic part of prioritizing which new products, features, functions, packaging improvements, or services will be brought to market. The webinar also explores an analytics tool called Brand Impact Analysis (with integrated sustainability scoring) that automates part of this process and helps facilitate rapid internal consensus and clarity on product development priorities.
View the full webinar in the SB Library:
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