SB London tweets illustrated

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SB London tweets illustrated

  1. 1. Sustainable Brands London 2013 18 - 19 November Lancaster London
  2. 2. TWEET #1 Looking forward to a day of inspiration and thought leadership for the 21st century @Lorencphransis
  3. 3. TWEET #2 We are witnessing a fundamental shift in changing values says KoAnn Skrzyniarz @Dragonrougeuk
  4. 4. TWEET #3 Jo Confino: The journey of the future is the journey inside @ridahb
  5. 5. TWEET #4 The world would be a better place if men thought more like women - Chip Walker @Caroline_Ruter
  6. 6. TWEET #5 80% of consumers think it is brands’ responsability to fix climate change, not theirs @AdamTassle
  7. 7. TWEET #6 Most people would not care if 73% of brands disappeared @triplepundit
  8. 8. TWEET #7 Find the thing that your business can meaningfully focus on #Mondelez advice on sustainability @RnfrstAll_UK
  9. 9. TWEET #8 You can find magic in science and reason @SustainBrands
  10. 10. TWEET #9 In the USA, becoming parents drives consumer behavior change toward sustainability more than anything else @rodfe
  11. 11. TWEET # 10 Everything that we do around sustainability should be social by design and co created @SustainableBrands
  12. 12. TWEET # 11 The cloud is *really* dirty @flickmclean
  13. 13. TWEET # 12 Big business as super highway to scale up small new sustainability entrants - Sally Uren @nicolamillson
  14. 14. TWEET # 13 Brands need to be story-doers, not just story-tellers - Denise Turner, Havas @WindMade_NGO
  15. 15. TWEET # 14 Loud & clear: #sustainability movement needs internal/external #storytelling make-over to scake. Humanize/motivate/excite @TrishaStezzi
  16. 16. TWEET # 15 Jamie Butterworth - Circular Economy: A different design approach that can provide significant benefits @SHAREDxVALUE
  17. 17. TWEET # 16 Starbucks Jim Hanna @Jim_Starbucks: Beat the hell out of your competitors with better sustainability, or drag them along @Mark_Sait
  18. 18. TWEET # 17 We cannot solve our problems with the same thinking we used when we created them - Albert Einstein @AshokaUK
  19. 19. TWEET # 18 In the end the only thing that really counts is ACTION @mgallant2
  20. 20. TWEET # 19 The science of sustainability in the spark. Making the business case creates the fire. Fire warm prople, sparks don’t @RoosterPunks
  21. 21. TWEET # 20 Never underestimate the power of putting a cute baby into sustainability marketing. BASF demonstrate that @mateoy
  22. 22. TWEET # 21 I am a designer. I am an owner of Honest By but above all I am a human being - Bruno Pieters @mrjonkhoo
  23. 23. TWEET # 22 Paul Dickinson of @CDP #SBLondon When you buy/invest you vote, but brands aren’t putting gorward their manifestos @designsoneart
  24. 24. TWEET # 23 Has you biz got a ‘greenhush’ problem? Great #sustainability activity but hindered communications @Justmeans
  25. 25. TWEET # 24 @thomaskolster offering couples therapy as analogy for #sustainability communications @3BLMedia
  26. 26. TWEET # 25 @tbaronsauvage at #SBLondon: ‘One of the biggest problems around sustainability is lack of imagination @PaulaOliveiraBV
  27. 27. TWEET # 26 Transparency is the best customer service that we can five the customers - Bruno Pieters @SustainBrands
  28. 28. TWEET # 27 @Purpose if narrative is the bigger picture arestories the brush strokes? Great talk @niceandserious
  29. 29. TWEET # 28 KoAnn #SBLondon says “We side with those who wonder if humans are naturally more inclined to collaborate than compete @rbemporad
  30. 30. TWEET # 29 Sustainability is the name we give to problems government can’t fix @CDP
  31. 31. TWEET # 30 One of the big things to take away from #SBLondon was to deal with “consumers as people” @JackSpencer

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