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What does the American Dream entail? If it's still here, how do people envision it? Has it changed over the years? Brands are a means to help people realize the American Dream and what it stands for. In this presentation with Eric Park of Ziba Design and Marc Mathieu of BeDo, they look at how sustainability can be rightfully married with the ideals of opportunity and freedom, IF we choose to frame the discussion as such. Beyond the age of material wealth and abundance. In order to design and market more sustainable lifestyles, values, ideals, Eric and Marc point out how American culture should be the beginning and end points.