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Re-Capturing the American Dream: How Brands Can Change the Future
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Re-Capturing the American Dream: How Brands Can Change the Future

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What does the American Dream entail? If it's still here, how do people envision it? Has it changed over the years? Brands are a means to help people realize the American Dream and what it stands......

What does the American Dream entail? If it's still here, how do people envision it? Has it changed over the years? Brands are a means to help people realize the American Dream and what it stands for. In this presentation with Eric Park of Ziba Design and Marc Mathieu of BeDo, they look at how sustainability can be rightfully married with the ideals of opportunity and freedom, IF we choose to frame the discussion as such. Beyond the age of material wealth and abundance. In order to design and market more sustainable lifestyles, values, ideals, Eric and Marc point out how American culture should be the beginning and end points.

Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com

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  • 1. How can brands recapture The American Dream? Eric Park, Creative Director, Ziba Design Marc Mathieu, Founder, BeDo
  • 2. How can brands recapture The American Dream?
  • 3. Brands and the AMERICAN DREAM Speaker Marc Mathieu
  • 4. The Power of Brands.
  • 5. Create market forces that shape marketplaces
  • 6. Build behavior and identity
  • 7. Create culture
  • 8. Help us deal with our fears, build our hopes…
  • 9. The American Dream The Power of an Idea CHAPTER ONE
  • 10. Liberty Enlightening the World.
  • 11. The Dream of the Self-Made Man
  • 12. Thomas Edison Progress
  • 13. John Pemberton Happiness
  • 14. Henry Ford Liberty
  • 15. Brands embodied the dream.
  • 16. Henry Ford Liberty
  • 17. Materializing the Dream Products over Ideas CHAPTER TWO
  • 18. The Pursuit of Capitalism
  • 19. The Dream of the White Picket Fence
  • 20. General Electric Possibility… in a Bulb
  • 21. Coca-Cola Happiness… in a Bottle
  • 22. Ford Motor Company Freedom… on Four Wheels
  • 23. Brands became the dream.
  • 24. Revival of the Dream Return of the Idea CHAPTER THREE
  • 25. Profit as if the people and the planet mattered
  • 26. A Sustainable Dream
  • 27. New Enlightened Brands Honest Tea
  • 28. New Enlightened Brands Method Cleaning Products
  • 29. Established Brands IBM Smarter Planet
  • 30. Established Brands GE Ecomagination
  • 31. Established Brands Pepsi Refresh
  • 32. Established Brands Coca-Cola Live Positively
  • 33. Brands in service of the dream.
  • 34. Beyond Sustainability, in pursuit of happiness
  • 35. For today and for generations.
  • 36. How can brands recapture The American Dream?