The Power of
Partnership to Create a
Global Brand

Priya Haji, World of Good
Robert Chatwani, eBay
Market access for global entrepreneurs.

Global population                                              Annual per capita ...
Information rich shopping for consumers.

Consumer segments

 Activist    Social Change   SCWC   Unique


    A growing nu...
“Dream of a solution the size of the problem”




  More than 6 billion people in the world live on less than $4 per day
Range of options for launching the business.




                  Build
Range of options for launching the business.




               Acquire
Range of options for launching the business.




            Partner
by


 A trusted marketplace where
individuals can create positive
  change through commerce.

    People & Planet
Vibrant online experience.

Global Consumers       Global      Leading
& Platform             Producers   Organizations


...
Culture of openness.

                   Open
                Innovation


   Brand        Organization   Community
What we’ve learned – eBay.

 • Discover the pioneers
 • Don’t ask for permission
 • Break-free from traditional processes,...
What we’ve learned – World of Good.

 • Be fearless and don’t limit yourself
 • Seek out a partner that is willing to list...
The Power of Partnership to Create a Global Brand  - World of Good and eBay
The Power of Partnership to Create a Global Brand  - World of Good and eBay
The Power of Partnership to Create a Global Brand  - World of Good and eBay
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The Power of Partnership to Create a Global Brand - World of Good and eBay

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Two socially conscious visionaries have figured out a way to leverage the strengths of two very different brands to create the world’s largest online marketplace of people- and planet-positive products to engage people in compassionate commerce. Robert Chatwani and Priya Haji discuss their creative business model, how WorldofGood.com got its name, how people can connect more directly to the producers and cultures where unique products are made, and how these vastly different organizations are working so closely together to make commerce a force for good.

Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com

Published in: Business, Self Improvement
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The Power of Partnership to Create a Global Brand - World of Good and eBay

  1. 1. The Power of Partnership to Create a Global Brand Priya Haji, World of Good Robert Chatwani, eBay
  2. 2. Market access for global entrepreneurs. Global population Annual per capita income 100 million > $20,000 1.5 billion $1,500 - $20,000 4+ billion Opportunity. < $1,500 C.K. Prahalad & Stuart Hart; U.N. World Development Reports
  3. 3. Information rich shopping for consumers. Consumer segments Activist Social Change SCWC Unique A growing number of consumers seek authentic experiences that help them better align their shopping decisions with their personal values.
  4. 4. “Dream of a solution the size of the problem” More than 6 billion people in the world live on less than $4 per day
  5. 5. Range of options for launching the business. Build
  6. 6. Range of options for launching the business. Acquire
  7. 7. Range of options for launching the business. Partner
  8. 8. by A trusted marketplace where individuals can create positive change through commerce. People & Planet
  9. 9. Vibrant online experience. Global Consumers Global Leading & Platform Producers Organizations + + by
  10. 10. Culture of openness. Open Innovation Brand Organization Community
  11. 11. What we’ve learned – eBay. • Discover the pioneers • Don’t ask for permission • Break-free from traditional processes, but align with strategy • Fly under the radar • Inspire your internal champions
  12. 12. What we’ve learned – World of Good. • Be fearless and don’t limit yourself • Seek out a partner that is willing to listen • Integrate core principles into consumer promise • Stay authentic – build to your core consumer • Always keep your eye looking forward
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