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Pepsi: Dream Machine and Refresh Project

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Sustainability at PepsiCo takes many forms, yet two specific programs are aimed at behavior change, crowdsourced philanthropy, recycling, and incentives. Meagan Smith talks about the highly-innovative …

Sustainability at PepsiCo takes many forms, yet two specific programs are aimed at behavior change, crowdsourced philanthropy, recycling, and incentives. Meagan Smith talks about the highly-innovative Dream Machine initiative and the Refresh Project. All in all, they're designed to empower Americans to do good, while supporting great ideas that move the world forward.

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  • 1. Pepsi: Dream Machine and Refresh Project
    Meagan Smith,Program Manager - PepsiCo Recycling, PepsiCo Beverages America
  • 2. PepsiCo Sustainability
    June 8, 2010
  • 3. PepsiCo is empowering & incenting Americans to do good
    Pepsi Refresh Project
    Empowering Ideas to Create Positive Change
    Dream Machine Initiative
    Increasing and Rewarding Recycling
    &
  • 4. People Submit
    People Promote
    People Vote
    Pepsi Awards
    Pepsi Awards
    Pepsi Refresh Project
    FOOD & SHELTER
    THE PLANET
    HEALTH
    ARTS & CULTURE
    NEIGHBORHOODS
    EDUCATION
    • Over 5,000 ideas submitted
    • 5. 31 grants awarded in 3 months
    • 6. Over $3.0 Million awarded to date
    • 7. More than $20 Million will be awarded in 2010!!!
    4
  • 8. Examples of “Planet” ideas
    Cleaning up the Mississippi River with the help of Friends of Pool 9
    Establish and Implement a Recycling Plan at Baruch College, New York
    Refresh an urban stream and entice kids to get offline & outside
  • 9. Our goal is to increase the US beverage container recycling rate
    • Redirect bottles & cans into the recycling stream
    • 10. Change consumer habits
    • 11. Create bottles from bottles
  • Dream Machine Recycling Initiative: making recycling rewarding & convenient
    Every time you recycle, it makes
    three wonderful things happen:
    • You earn points toward rewards
    • 12. You help PepsiCo make a donation to help veterans with disabilities
    • 13. You help the environment
  • Together, these two programs aremaking a difference
    Changing consumer behavior
    Changing the way we do business
    Supporting great ideas that move the world forward