Pepsi: Dream Machine and Refresh Project

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Sustainability at PepsiCo takes many forms, yet two specific programs are aimed at behavior change, crowdsourced philanthropy, recycling, and incentives. Meagan Smith talks about the highly-innovative Dream Machine initiative and the Refresh Project. All in all, they're designed to empower Americans to do good, while supporting great ideas that move the world forward.

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Pepsi: Dream Machine and Refresh Project

  1. 1. Pepsi: Dream Machine and Refresh Project<br />Meagan Smith,Program Manager - PepsiCo Recycling, PepsiCo Beverages America<br />
  2. 2. PepsiCo Sustainability<br />June 8, 2010<br />
  3. 3. PepsiCo is empowering & incenting Americans to do good<br />Pepsi Refresh Project<br />Empowering Ideas to Create Positive Change<br />Dream Machine Initiative<br />Increasing and Rewarding Recycling<br />&<br />
  4. 4. People Submit<br />People Promote<br />People Vote<br />Pepsi Awards<br />Pepsi Awards<br />Pepsi Refresh Project<br />FOOD & SHELTER<br />THE PLANET<br />HEALTH<br />ARTS & CULTURE<br />NEIGHBORHOODS<br />EDUCATION<br /><ul><li> Over 5,000 ideas submitted
  5. 5. 31 grants awarded in 3 months
  6. 6. Over $3.0 Million awarded to date
  7. 7. More than $20 Million will be awarded in 2010!!!</li></ul>4<br />
  8. 8. Examples of “Planet” ideas<br />Cleaning up the Mississippi River with the help of Friends of Pool 9<br />Establish and Implement a Recycling Plan at Baruch College, New York <br />Refresh an urban stream and entice kids to get offline & outside<br />
  9. 9. Our goal is to increase the US beverage container recycling rate<br /><ul><li> Redirect bottles & cans into the recycling stream
  10. 10. Change consumer habits
  11. 11. Create bottles from bottles </li></li></ul><li>Dream Machine Recycling Initiative: making recycling rewarding & convenient <br />Every time you recycle, it makes<br />three wonderful things happen:<br /><ul><li> You earn points toward rewards
  12. 12. You help PepsiCo make a donation to help veterans with disabilities
  13. 13. You help the environment</li></li></ul><li>Together, these two programs aremaking a difference<br />Changing consumer behavior<br />Changing the way we do business<br />Supporting great ideas that move the world forward<br />

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