New Models in Reclaiming and Avoiding Waste

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These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit http://www.sustainablebrands.com/digital_learning/waste_not/new-models-reclaiming-avoiding-waste

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  • Systematic challenges (pattern info comes much later)“concept cars” do work“Anonymous” best practice doesn’t work (but personalized transfer does)
  • New Models in Reclaiming and Avoiding Waste

    1. 1. From Scarcity to Abundance: New Models in Driving Value by Reclaiming & Avoiding Waste Joss Tantram Partner, Terrafiniti LLP/ Towards 9 Billion Lancaster London Hotel 18th November
    2. 2. Defining the territory  New models for production or process are responses to emerging risks from:  Scarcity  The dissonance between price & value  From scarcity to abundance:  A focus upon utility in product and process Future proof your company
    3. 3. Scar city “In the coming decades, should we fail to change, we will need to compete ever harder for smaller and smaller quantities of materials that we once treated as effectively limitless.” Terrafiniti – Valuing Abundance
    4. 4. The challenge of scarcity  There is a growing need to respond to scarcity [price] and address externalities [value].  A number of concepts are designed to address these risks:  Cradle-to-cradle  The circular economy  Product-to-service  Ownership to “lease-ship” Future proof your company
    5. 5. Pric e& Valu e “Price is what you pay. Value is what you get.” Warren Buffet
    6. 6. Price & value  Economic price tells us when something is “worthwhile” but it often struggles to value:  Systemic implications and risks  The future  Ongoing utility Future proof your company
    7. 7. Scarcity , abundan ce & utility “Pollution is nothing but the resources we are not harvesting. We allow them to disperse because we've been ignorant of their value.” R Buckminster Fuller
    8. 8. Utility is critical  Maximum utility over the maximum time, not maximum return over minimum time.  New models focus upon innovative approaches to:  design  materials – ‘resource chains’  value chain processes  ownership  How do we deliver the maximum utility for the most people over the most time? Future proof your company
    9. 9. Exploring the territory session themes  Changing the product paradigm - reducing waste through design.  Waste in processes and products.  Waste in systems.  Getting the most from resource investments –from closing the loop to industrial ecology. Future proof your company
    10. 10. Our experts  Alexis Olans - Senior Global Program Manager, adidas Better Place  Miriam Turner - Assistant Vice President Coinnovation, Interface  Marco Righi - Founder, Ginkgo Future proof your company
    11. 11. ADIDAS & LOW WASTE Sustainable Brands Conference London | November 2013
    12. 12. LEARNING LESSONS FROM 15 YEARS RSL/A01 1st SER in sports industry BCI founding member Dry Dye waterless dyeing launch Sector Leader 14th year, DJSI Workplace standards 1995 2000 Community programs 2005 2010 2015 Better Place Collection Sustainability 2.0 13
    13. 13. BRAND INNOVATIONS … LOTS OF WAYS TO REDUCE WASTE … virtualization Materials (rPet) pattern Supply chain dyeing Manufacturing Footer 14/03/2012 14
    14. 14. CRITICAL AREA: DESIGN THINKING ADIDAS LOW WASTE RUNNING 14/03/2012 15
    15. 15. CRITICAL AREA: DESIGN THINKING ADIDAS LOW WASTE RUNNING 14/03/2012 16
    16. 16. CRITICAL AREA: DESIGN THINKING ADIDAS LOW WASTE RUNNING 14/03/2012 17
    17. 17. CRITICAL AREA: DESIGN THINKING ADIDAS LOW WASTE RUNNING 14/03/2012 18
    18. 18. CRITICAL AREA: DESIGN THINKING ADIDAS LOW WASTE RUNNING 14/03/2012 19
    19. 19. CRITICAL AREA: DESIGN THINKING ADIDAS LOW WASTE RUNNING 14/03/2012 20
    20. 20. CRITICAL AREA: DESIGN THINKING ADIDAS LOW WASTE RUNNING 14/03/2012 21
    21. 21. Footer 22
    22. 22. WHAT WE LEARNED ABOUT DESIGN THINKING 1. Systemic challenges 2. “concept cars” do work 3. “Anonymous” best practice doesn’t spread ideas *conversations do* 14/03/2012 23
    23. 23. Thank you Alexis Olans alexis.olans@adidas.com Senior Manager, Sustainability HD Jour Fixe 3/7/12 24
    24. 24. Ginkgo Umbrella
    25. 25. The Concept
    26. 26. Innovative Design 120 TO 20 COMPONENTS INTEGRATED JOINTS
    27. 27. Flexibility
    28. 28. 100% Recyclable JUST 1 MATERIAL
    29. 29. The Problem EASILY BREAKING NOT RECYCLABLE
    30. 30. Metal Impact X 25 EVERY YEAR
    31. 31. Polyester Impact 700 sqKm EVERY YEAR
    32. 32. Cradle to Cradle Recovery System Use Transport Recycle/Reuse ALREADY SUITABLE Production
    33. 33. Bio-Polymers NATURALLY ELIGIBLE
    34. 34. THANK YOU!

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