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New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
New Models in Reclaiming and Avoiding Waste
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New Models in Reclaiming and Avoiding Waste

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These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit …

These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit http://www.sustainablebrands.com/digital_learning/waste_not/new-models-reclaiming-avoiding-waste

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  • Systematic challenges (pattern info comes much later)“concept cars” do work“Anonymous” best practice doesn’t work (but personalized transfer does)
  • Transcript

    • 1. From Scarcity to Abundance: New Models in Driving Value by Reclaiming & Avoiding Waste Joss Tantram Partner, Terrafiniti LLP/ Towards 9 Billion Lancaster London Hotel 18th November
    • 2. Defining the territory  New models for production or process are responses to emerging risks from:  Scarcity  The dissonance between price & value  From scarcity to abundance:  A focus upon utility in product and process Future proof your company
    • 3. Scar city “In the coming decades, should we fail to change, we will need to compete ever harder for smaller and smaller quantities of materials that we once treated as effectively limitless.” Terrafiniti – Valuing Abundance
    • 4. The challenge of scarcity  There is a growing need to respond to scarcity [price] and address externalities [value].  A number of concepts are designed to address these risks:  Cradle-to-cradle  The circular economy  Product-to-service  Ownership to “lease-ship” Future proof your company
    • 5. Pric e& Valu e “Price is what you pay. Value is what you get.” Warren Buffet
    • 6. Price & value  Economic price tells us when something is “worthwhile” but it often struggles to value:  Systemic implications and risks  The future  Ongoing utility Future proof your company
    • 7. Scarcity , abundan ce & utility “Pollution is nothing but the resources we are not harvesting. We allow them to disperse because we've been ignorant of their value.” R Buckminster Fuller
    • 8. Utility is critical  Maximum utility over the maximum time, not maximum return over minimum time.  New models focus upon innovative approaches to:  design  materials – ‘resource chains’  value chain processes  ownership  How do we deliver the maximum utility for the most people over the most time? Future proof your company
    • 9. Exploring the territory session themes  Changing the product paradigm - reducing waste through design.  Waste in processes and products.  Waste in systems.  Getting the most from resource investments –from closing the loop to industrial ecology. Future proof your company
    • 10. Our experts  Alexis Olans - Senior Global Program Manager, adidas Better Place  Miriam Turner - Assistant Vice President Coinnovation, Interface  Marco Righi - Founder, Ginkgo Future proof your company
    • 11. ADIDAS & LOW WASTE Sustainable Brands Conference London | November 2013
    • 12. LEARNING LESSONS FROM 15 YEARS RSL/A01 1st SER in sports industry BCI founding member Dry Dye waterless dyeing launch Sector Leader 14th year, DJSI Workplace standards 1995 2000 Community programs 2005 2010 2015 Better Place Collection Sustainability 2.0 13
    • 13. BRAND INNOVATIONS … LOTS OF WAYS TO REDUCE WASTE … virtualization Materials (rPet) pattern Supply chain dyeing Manufacturing Footer 14/03/2012 14
    • 14. CRITICAL AREA: DESIGN THINKING ADIDAS LOW WASTE RUNNING 14/03/2012 15
    • 15. CRITICAL AREA: DESIGN THINKING ADIDAS LOW WASTE RUNNING 14/03/2012 16
    • 16. CRITICAL AREA: DESIGN THINKING ADIDAS LOW WASTE RUNNING 14/03/2012 17
    • 17. CRITICAL AREA: DESIGN THINKING ADIDAS LOW WASTE RUNNING 14/03/2012 18
    • 18. CRITICAL AREA: DESIGN THINKING ADIDAS LOW WASTE RUNNING 14/03/2012 19
    • 19. CRITICAL AREA: DESIGN THINKING ADIDAS LOW WASTE RUNNING 14/03/2012 20
    • 20. CRITICAL AREA: DESIGN THINKING ADIDAS LOW WASTE RUNNING 14/03/2012 21
    • 21. Footer 22
    • 22. WHAT WE LEARNED ABOUT DESIGN THINKING 1. Systemic challenges 2. “concept cars” do work 3. “Anonymous” best practice doesn’t spread ideas *conversations do* 14/03/2012 23
    • 23. Thank you Alexis Olans alexis.olans@adidas.com Senior Manager, Sustainability HD Jour Fixe 3/7/12 24
    • 24. Ginkgo Umbrella
    • 25. The Concept
    • 26. Innovative Design 120 TO 20 COMPONENTS INTEGRATED JOINTS
    • 27. Flexibility
    • 28. 100% Recyclable JUST 1 MATERIAL
    • 29. The Problem EASILY BREAKING NOT RECYCLABLE
    • 30. Metal Impact X 25 EVERY YEAR
    • 31. Polyester Impact 700 sqKm EVERY YEAR
    • 32. Cradle to Cradle Recovery System Use Transport Recycle/Reuse ALREADY SUITABLE Production
    • 33. Bio-Polymers NATURALLY ELIGIBLE
    • 34. THANK YOU!

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