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GreenXchange and the Effort to Speed Eco-Innovation - Charlie Brown, Nike
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GreenXchange and the Effort to Speed Eco-Innovation - Charlie Brown, Nike

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GreenXchange, spearheaded by 10 companies and social enterprises including Nike, Yahoo!, IDEO, Mountain Equipment Co-op, salesforce.com, the Outdoor Industry Association, and others, is a …

GreenXchange, spearheaded by 10 companies and social enterprises including Nike, Yahoo!, IDEO, Mountain Equipment Co-op, salesforce.com, the Outdoor Industry Association, and others, is a groundbreaking initiative geared to empower companies working to protect the environment to share their research -- legally -- for social good and mutual profit, and at a time when businesses everywhere are allocating larger shares of their investment dollars to social innovation. This effort, and other emerging radical collaboration efforts reflect another driver ensuring the pace of sustainable innovation is not letting up any time soon. Listen to Nike's lead to GreenXchange Charlie Brown, speak on historical examples of open innovation, intellectual property, patents, collaboration, the initiative's goals, sustainable/green design, licensing options, sharing and more.

Published in: Design, Business

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  • 1. E NAB LING T H E S US TAINABL E ECO NO M Y SUSTAINABLE BRANDS / JUNE 2010
  • 2. The GreenXchange is fueling the future's business models through SUSTAINABLE BRANDS a set standardized intellectual property transactions. 01
  • 3. SUSTAINABLE BRANDS: HISTORICAL EXAMPLES The Light Bulb Required over 75 years of intense experimentation and litigation by a fragmented set of inventors to change the lives of billions 02
  • 4. SUSTAINABLE BRANDS: HISTORICAL EXAMPLES The Airplane External threats drove the U.S. government to force patent holders to release their rights in order to win World War I and fuel commercial aviation 03
  • 5. A “commons” or network of rights created using standardized legal tools, in which the intellectual property transactions are standardized 04
  • 6. here’s how it works… Research non-assertion pledge: patent holder offers the patents to non-profits doing non-commercial research Standard License: patent holder offers the patents without fee Standard License +: patent holder offers the patents for a royalty fee and with certain restrictions 05
  • 7. Green Rubber Open access to Nike's patents offers reduced costs, helps the environment, and introduces new collaborators 06
  • 8. Open Collaboration Beyond just the licensing structure the GreenXchange is building the enabling environment to free innovators from their traditional R&D silos 07
  • 9. Next Steps 1 Come to our panel at 3:15pm 2 Start the conversation in your company: wiki.creativecommons.org/Patent_Tools_Public_Discussion 3 Contact us to join the effort 08
  • 10. E NAB LING T H E S US TAINABL E ECO NO M Y