Yahoo! Greening Your Brand from the Inside Out - Inspiring Employees and Customers
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Yahoo! Greening Your Brand from the Inside Out - Inspiring Employees and Customers

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Presentation on sustainability at Yahoo! from a cultural persepctive, and how they're incorporating green into their online media. ...

Presentation on sustainability at Yahoo! from a cultural persepctive, and how they're incorporating green into their online media.

Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com

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  • 1. Greening your Brand from the Inside Out: Inspiring Your Employees and Your Customers Erin Carlson Yahoo!
  • 2. Green Inside & Out Erin Carlson Yahoo! June 4, 2008 Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  • 3. Purpose of our Discussion Snapshot of Yahoo! approach Inspiring people Insights from our audience Lessons from our employees Key take-aways for Monday morning Questions/Discussion Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  • 4. Yahoo! Strategic Approach Audience Technology Employees Internal/External Brand Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  • 5. Yahoo! Approach to Green: Inspire 600 million people in daily life Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  • 6. Customers Inspired Us Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  • 7. One Stop Shop for the Conscious Consumer Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  • 8. Weaving Into Daily Life Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  • 9. Green Options Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  • 10. Consumer Focus Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  • 11. Inspiring Customers: Insights from our Audience Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  • 12. No doom and gloom; don’t rely on celebrities Doomsday news Celebrity Grody Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  • 13. Inspire and Delight Optimistic innovations Surprises Save $$$ Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  • 14. Moving from Awareness to Action  Recycling  Global Warming  Freecycle  Earth  Pollution  Al Gore  EPA  Live Earth  Hybrid Cars  Solar Energy Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  • 15. Inspiring Employees Enabling more than inspiring Volunteer employee green team Understanding their own business unit Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  • 16. Structure & Budget Empower Employees Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  • 17. Authenticity Foundation of Credibility Unique to Culture Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  • 18. Monday Morning Take-Aways Focus on core assets Upbeat and empowering messages No celebs Tell whole story in a way your consumers understand Include consumers as you’re learning Unlock employee passion with structure and budget Help colleagues meet their business goals Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved