Greening your Brand
from the Inside Out:
Inspiring Your Employees
and Your Customers

Erin Carlson
Yahoo!
Green Inside & Out
              Erin Carlson
                 Yahoo!
              June 4, 2008




    Yahoo! Proprietar...
Purpose of our Discussion
Snapshot of Yahoo! approach
Inspiring people
   Insights from our audience
   Lessons from our e...
Yahoo! Strategic Approach

Audience

Technology

Employees

Internal/External
Brand




                            Yahoo!...
Yahoo! Approach to Green:
Inspire 600 million people in daily life


                        Yahoo! Proprietary and Confid...
Customers Inspired Us




                        Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
One Stop Shop for the Conscious Consumer




                             Yahoo! Proprietary and Confidential. ©2008 All R...
Weaving Into Daily Life




                          Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
Green Options




                Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
Consumer Focus




                 Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
Inspiring Customers:
Insights from our Audience




                             Yahoo! Proprietary and Confidential. ©200...
No doom and gloom; don’t rely on celebrities
Doomsday news




                Celebrity




                             ...
Inspire and Delight
Optimistic innovations




                    Surprises




                                Save $$$
...
Moving from Awareness to Action


   Recycling
   Global Warming
 Freecycle
   Earth
   Pollution
   Al Gore
   EPA...
Inspiring Employees
Enabling more than inspiring

Volunteer employee green team

Understanding their own business unit



...
Structure & Budget Empower Employees




                        Yahoo! Proprietary and Confidential. ©2008 All Rights Res...
Authenticity


                          Foundation of Credibility




   Unique to Culture




                       Yah...
Monday Morning Take-Aways

Focus on core assets

Upbeat and empowering messages

No celebs

Tell whole story in a way your...
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Yahoo! Greening Your Brand from the Inside Out - Inspiring Employees and Customers

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Presentation on sustainability at Yahoo! from a cultural persepctive, and how they're incorporating green into their online media.

Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com

Published in: Business, Technology
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Yahoo! Greening Your Brand from the Inside Out - Inspiring Employees and Customers

  1. 1. Greening your Brand from the Inside Out: Inspiring Your Employees and Your Customers Erin Carlson Yahoo!
  2. 2. Green Inside & Out Erin Carlson Yahoo! June 4, 2008 Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  3. 3. Purpose of our Discussion Snapshot of Yahoo! approach Inspiring people Insights from our audience Lessons from our employees Key take-aways for Monday morning Questions/Discussion Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  4. 4. Yahoo! Strategic Approach Audience Technology Employees Internal/External Brand Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  5. 5. Yahoo! Approach to Green: Inspire 600 million people in daily life Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  6. 6. Customers Inspired Us Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  7. 7. One Stop Shop for the Conscious Consumer Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  8. 8. Weaving Into Daily Life Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  9. 9. Green Options Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  10. 10. Consumer Focus Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  11. 11. Inspiring Customers: Insights from our Audience Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  12. 12. No doom and gloom; don’t rely on celebrities Doomsday news Celebrity Grody Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  13. 13. Inspire and Delight Optimistic innovations Surprises Save $$$ Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  14. 14. Moving from Awareness to Action  Recycling  Global Warming  Freecycle  Earth  Pollution  Al Gore  EPA  Live Earth  Hybrid Cars  Solar Energy Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  15. 15. Inspiring Employees Enabling more than inspiring Volunteer employee green team Understanding their own business unit Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  16. 16. Structure & Budget Empower Employees Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  17. 17. Authenticity Foundation of Credibility Unique to Culture Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  18. 18. Monday Morning Take-Aways Focus on core assets Upbeat and empowering messages No celebs Tell whole story in a way your consumers understand Include consumers as you’re learning Unlock employee passion with structure and budget Help colleagues meet their business goals Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
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