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From Corporate Responsibility to Responsible Profit - Jason Saul
From Corporate Responsibility to Responsible Profit - Jason Saul
From Corporate Responsibility to Responsible Profit - Jason Saul
From Corporate Responsibility to Responsible Profit - Jason Saul
From Corporate Responsibility to Responsible Profit - Jason Saul
From Corporate Responsibility to Responsible Profit - Jason Saul
From Corporate Responsibility to Responsible Profit - Jason Saul
From Corporate Responsibility to Responsible Profit - Jason Saul
From Corporate Responsibility to Responsible Profit - Jason Saul
From Corporate Responsibility to Responsible Profit - Jason Saul
From Corporate Responsibility to Responsible Profit - Jason Saul
From Corporate Responsibility to Responsible Profit - Jason Saul
From Corporate Responsibility to Responsible Profit - Jason Saul
From Corporate Responsibility to Responsible Profit - Jason Saul
From Corporate Responsibility to Responsible Profit - Jason Saul
From Corporate Responsibility to Responsible Profit - Jason Saul
From Corporate Responsibility to Responsible Profit - Jason Saul
From Corporate Responsibility to Responsible Profit - Jason Saul
From Corporate Responsibility to Responsible Profit - Jason Saul
From Corporate Responsibility to Responsible Profit - Jason Saul
From Corporate Responsibility to Responsible Profit - Jason Saul
From Corporate Responsibility to Responsible Profit - Jason Saul
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From Corporate Responsibility to Responsible Profit - Jason Saul

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Measuring corporate social and environmental responsibility is difficult, time-consuming and often produces meaningless data that hard-nosed business leaders find underwhelming or hard to believe. …

Measuring corporate social and environmental responsibility is difficult, time-consuming and often produces meaningless data that hard-nosed business leaders find underwhelming or hard to believe. However this is not necessarily so, according to Mission Measurement CEO, Jason Saul. Saul argues that the key to measurement is effective strategy. Based on his forthcoming book, Social Innovation, Inc., Saul will outline five types of social innovation that turn social change into powerful business strategy. Combined with experience-based best practices in impact measurement, these innovation strategies make measuring the business and social value of CSR program practical, timely and relevant to your company’s most pressing business objectives.

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  • 1. From Corporate Responsibility to Responsible Profit Jason Saul Mission Measurement
  • 2. Responsibility AND Profit: From Corporate Responsibility To Responsible Profit Jason Saul CEO
  • 3. WHERE WE ARE TODAY Sustainable Brands 2010 3 © 2010 Mission Measurement, LLC.
  • 4. THE NEW FOCUS: IMPACT Sustainable Brands 2010 4 © 2010 Mission Measurement, LLC.
  • 5. 3 FEATURES OF THE SOCIAL CAPITAL MARKET 1) It’s okay to expect an economic return from doing good. Sustainable Brands 2010 5 © 2010 Mission Measurement, LLC.
  • 6. 3 FEATURES OF THE SOCIAL CAPITAL MARKET 1) It’s okay to expect an economic return from doing good. 2) Companies are expected to solve social problems, not just mitigate the negative impact they’re having on society. Sustainable Brands 2010 6 © 2010 Mission Measurement, LLC.
  • 7. 3 FEATURES OF THE SOCIAL CAPITAL MARKET 1) It’s okay to expect an economic return from doing good. 2) Companies are expected to solve social problems, not just mitigate the negative impact they’re having on society. 3) The reputational impact of green and csr is moot. Sustainable Brands 2010 7 © 2010 Mission Measurement, LLC.
  • 8. THE EXPECTATIONS GAP 56% 51% of CEOs believe the of CSR professionals CSR function creates don’t know if their value for the business functions creates value for the business Uh oh. Sustainable Brands 2010 8 © 2010 Mission Measurement, LLC.
  • 9. WHY MEASUREMENT FAILS Sustainable Brands 2010 9 © 2010 Mission Measurement, LLC.
  • 10. BUSINESS VALUE REQUIRES BUSINESS STRATEGY Social Capital Market CSR 3.0 “Social Innovation” CSR 2.0 Strategic Philanthropy CSR 1.0 Charity Social Contract Sustainable Brands 2010 10 © 2010 Mission Measurement, LLC.
  • 11. WHAT IS SOCIAL INNOVATION? Sustainable Brands 2010 11 © 2010 Mission Measurement, LLC.
  • 12. 4 COMPONENTS TO SOCIAL INNOVATION 1) It is an Intentional Business Strategy Sustainable Brands 2010 12 © 2010 Mission Measurement, LLC.
  • 13. 4 COMPONENTS TO SOCIAL INNOVATION 1) It is an Intentional Business Strategy 2) Using the Core Business itself Sustainable Brands 2010 13 © 2010 Mission Measurement, LLC.
  • 14. 4 COMPONENTS TO SOCIAL INNOVATION 1) It is an Intentional Business Strategy 2) Using the Core Business itself 3) It is about Solving Social Problems, not just working on them, or trying to make them less bad Sustainable Brands 2010 14 © 2010 Mission Measurement, LLC.
  • 15. 4 COMPONENTS TO SOCIAL INNOVATION 1) It is an Intentional Business Strategy 2) Using the Core Business itself 3) It is about Solving Social Problems, not just working on them, or trying to make them less bad 4) It has to Generate Profits Sustainable Brands 2010 15 © 2010 Mission Measurement, LLC.
  • 16. GREEN IS JUST ONE SHADE OF THE RAINBOW Backdoor Market Entry Sustainable Brands 2010 16 © 2010 Mission Measurement, LLC.
  • 17. GREEN IS JUST ONE SHADE OF THE RAINBOW Backdoor Market Entry Pipelining Talent Sustainable Brands 2010 17 © 2010 Mission Measurement, LLC.
  • 18. GREEN IS JUST ONE SHADE OF THE RAINBOW Backdoor Market Entry Pipelining Talent Sub-Market Products Sustainable Brands 2010 18 © 2010 Mission Measurement, LLC.
  • 19. GREEN IS JUST ONE SHADE OF THE RAINBOW Backdoor Market Emotive Entry Customer Bonding Pipelining Talent Sub-Market Products Sustainable Brands 2010 19 © 2010 Mission Measurement, LLC.
  • 20. GREEN IS JUST ONE SHADE OF THE RAINBOW Backdoor Market Emotive Entry Customer Bonding Pipelining Talent Reverse Lobbying Sub-Market Products Sustainable Brands 2010 20 © 2010 Mission Measurement, LLC.
  • 21. GET STARTED Sustainable Brands 2010 21 © 2010 Mission Measurement, LLC.

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