From Babel To Nirvana: Six Quiet Rules forShaping Life-Sized Messages and People-Powered Movements¡    Julian Borra, Glob...
80%+	  
#psst   @psst   psst. com   psst   psst
P lan      A     	  	                  	  	  
1.	  Change	  the	  language	                         3!BLAH!
2.	  Story’s	  not	  statements	  “I’m	  not	  cer                       tain	  but	  I	  think	  I’ve	  ju               ...
Jeez, Chet!             3.	  Planet	  me	  beats	  planet	  we	    I signed up for aboozy holiday with mates,     not a ‘f...
4.	  Lighten	  up	  	  
5.	  Simplify	  	                   onNavigat regula           e	  	        tion re reg  ulaI 	   	   regulaIon	  regulaIo...
6.	  Playgrounds	  not	  train-­‐sets	  	  
UNLESS…	  
WANTEDSecond-h       a n d Pl a n e tEa rth to createm atched pair,prefera      bly in good co n d i tion, GSOH essen     ...
From Babel To Nirvana: Six Quiet Rules for Shaping Life-Sized Messages and People-Powered Movements - Julian Borra
From Babel To Nirvana: Six Quiet Rules for Shaping Life-Sized Messages and People-Powered Movements - Julian Borra
From Babel To Nirvana: Six Quiet Rules for Shaping Life-Sized Messages and People-Powered Movements - Julian Borra
From Babel To Nirvana: Six Quiet Rules for Shaping Life-Sized Messages and People-Powered Movements - Julian Borra
From Babel To Nirvana: Six Quiet Rules for Shaping Life-Sized Messages and People-Powered Movements - Julian Borra
From Babel To Nirvana: Six Quiet Rules for Shaping Life-Sized Messages and People-Powered Movements - Julian Borra
From Babel To Nirvana: Six Quiet Rules for Shaping Life-Sized Messages and People-Powered Movements - Julian Borra
From Babel To Nirvana: Six Quiet Rules for Shaping Life-Sized Messages and People-Powered Movements - Julian Borra
From Babel To Nirvana: Six Quiet Rules for Shaping Life-Sized Messages and People-Powered Movements - Julian Borra
From Babel To Nirvana: Six Quiet Rules for Shaping Life-Sized Messages and People-Powered Movements - Julian Borra
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From Babel To Nirvana: Six Quiet Rules for Shaping Life-Sized Messages and People-Powered Movements - Julian Borra

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In a playful and moderately provocative manner, this session presents six suggestions for ways to mitigate the chasm that often exists between brand and CSR/sustainability professionals. It promises illumination, entertainment, and a good supply of food for thought to walk away with.

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From Babel To Nirvana: Six Quiet Rules for Shaping Life-Sized Messages and People-Powered Movements - Julian Borra

  1. 1. From Babel To Nirvana: Six Quiet Rules forShaping Life-Sized Messages and People-Powered Movements¡  Julian Borra, Global Creative Strategic Partner, Saatchi & Saatchi S Sustainable Brands London Conference
  2. 2. 80%+  
  3. 3. #psst @psst psst. com psst psst
  4. 4. P lan A        
  5. 5. 1.  Change  the  language   3!BLAH!
  6. 6. 2.  Story’s  not  statements  “I’m  not  cer tain  but  I  think  I’ve  ju st  had  a  carbon  em ission”  
  7. 7. Jeez, Chet! 3.  Planet  me  beats  planet  we   I signed up for aboozy holiday with mates, not a ‘frickin’ ethical crusade!
  8. 8. 4.  Lighten  up    
  9. 9. 5.  Simplify     onNavigat regula e     tion re reg ulaI     regulaIon  regulaIon   lcause platforms gu a Ireg Navigate   bench  mark   Navigate     e     plaJorms     Navigate gatcause   Navigate     accredita0ons   regulaIon    ulaIon on NaviplaJorms     regulaIon   regulaIon       Navigate  regulaIon   cause   cause platforms Navigate    
  10. 10. 6.  Playgrounds  not  train-­‐sets    
  11. 11. UNLESS…  
  12. 12. WANTEDSecond-h a n d Pl a n e tEa rth to createm atched pair,prefera bly in good co n d i tion, GSOH essen tial. No time wasters!! 6 C all 0766 678 45

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