EcoBonus: A Coalition to Reach & Reward Green Shoppers

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Traditional loyalty marketing programs work on a small scale. However, to reach large numbers of shoppers and greater influence green purchasing, a coalition of leading manufacturers, retailers, and service providers is needed. Enter EcoBonus. Jan Wickman describes with SLM's Mario Vellandi the alliance and their mission, the current situation in the marketplace, and what she sees as the future of rewards based programs that scale AND have a meaningful impact.

Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com

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