Can we play our way to a more sustainable future?
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This report discusses the initial findings ...
This report discusses the initial findings
of a year-long study that explores a new,
positively focused approach to mass
engagement. The approach does away
with the ‘doom & gloom’ method of
engagement and replaces it with a
technique based on interaction and fun,
to test out whether this has more traction
and resonance with a public that has
largely ignored previous attempts to
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