Culture Shift: Sustainability, Brands & the London Olympics - Peter Harris

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Major cultural events such as the World Cup, the Oscars or the Olympics offer a unique opportunity for brands, media and other stakeholders (from cities to trade associations and NGO's) to collaborate to drive global focus to the needs of a changing world. Leveraging this opportunity to both create needed culture shift and also brand benefit can be a tricky tight rope to walk. In this session, stakeholders who were actively involved in the supporting the greening of the London Olympics discuss the hits and misses from their perspective, drawing out principles for leveraging brand voice to build purposeful attention to important issues while also building brand respect, loyalty and value.

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Culture Shift: Sustainability, Brands & the London Olympics - Peter Harris

  1. 1. Culture Shift: Sustainability, Brands & theLondon Olympics¡  Peter Harris, Director of Sustainability EMEA, UPS Sustainable Brands London Conference
  2. 2. Sustainable Olympic LogisticsPeter Harris, Director of Sustainability, UPS EMEA 28 November 20121
  3. 3. Sustainable Olympic Logistics •  What is Sustainability? •  UPS EMEA Sustainability Priorities •  London 20122
  4. 4. What is Sustainability? The business strategies and activities that meet the needs of the enterprise andits stakeholders today while protecting, sustaining and enhancing the human andnatural resources that will be needed in the future. Social Economic Environmental3
  5. 5. What is Sustainability? Brand enhancement Revenue gain Risk management Public affairs Employee engagement Cost reduction4
  6. 6. UPS EMEA Sustainability Priorities•  Social – inequality of opportunity ─  Strong volunteering programmes ─  ‘Beyond compliance’ in Health Safety ─  UPS Foundation, including Humanitarian Relief Programme ─  Strong stance on anti-corruption5
  7. 7. UPS EMEA Sustainability Priorities •  Environmental – •  Climate change •  Measure, Manage, Mitigate •  City air quality, waste, noise and congestion 6
  8. 8. London 20127
  9. 9. London 2012 Initiatives - Environmental – Climate and City – Innovation and Legacy •  Modal shift – barges •  Road and warehouse efficiency •  Alternative technology vehicles •  Carbon measurement and mitigation •  Waste management Brand Benefit •  External and internal8
  10. 10. London 20129
  11. 11. London 201210
  12. 12. Telematics11
  13. 13. London 201212
  14. 14. London 201213
  15. 15. London 201214
  16. 16. London 201215
  17. 17. Carbon Mitigation - UPS carbon neutral16
  18. 18. Waste Management •  Reduce, Re-use, Recycle •  94% of waste recycled17
  19. 19. London 201218
  20. 20. countmein@ups.com19
  21. 21. Thank you20

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