Your SlideShare is downloading. ×

Communications that Inspire Change - John Marshall Roberts

308

Published on

Interview with John Marshall Roberts on understanding audiences worldviews in order to design communications programs that resonate with them. Because in order to effectively reach people's hearts and …

Interview with John Marshall Roberts on understanding audiences worldviews in order to design communications programs that resonate with them. Because in order to effectively reach people's hearts and minds, the message or call to action has hold affinity to them, based on their values and ways of seeing things. This includes a variety of different personal attitudes toward oneself and the rest of the world, such as individualism, patriotism, altruism, and many others that are generally grouped together into persona types. John discusses these subjects and more within the larger subject of bringing sustainability thinking & values to a larger, and different, audiences - through psychology, empathy, and emotional intelligence.

Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
308
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

×