Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands

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These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit www.sustainablebrands.com/digital_learning/brand_innovation/cause-marketing-beyond-tangible-results-3-market-brands

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Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands

  1. 1. Daniel Vennard Global Sustainability Director Making a Difference to people & planet through brand performance
  2. 2. Mars at a Glance 3 .
  3. 3. Principles-led Business
  4. 4. Mars Purpose
  5. 5. Grand Challenges 6 .
  6. 6. Brand Mutuality Sourcing Operations Brands Responsibly sourcing our raw materials Making our site operations completely sustainable in a generation Using our brands as catalysts for change and to encourage consumers to support good causes
  7. 7. Cocoa 8
  8. 8. Our Approach to Cocoa Scientific Research 9 Technology Transfer Certification
  9. 9. Key ingredients 10
  10. 10. Operations
  11. 11. Consumers 12
  12. 12. Cause Marketing 13
  13. 13. Seeking Mutual Success
  14. 14. PEDIGREE 15
  15. 15. 16
  16. 16. EXTRA 17
  17. 17. Other Programs 18
  18. 18. A Mutual Benefit Scales & Endures Resource Availability & Affordability Emotional Noticeable Campaigns www.mars.com 19
  19. 19. Thank You www.mars.com 20 .

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