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Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands
Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands
Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands
Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands
Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands
Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands
Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands
Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands
Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands
Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands
Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands
Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands
Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands
Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands
Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands
Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands
Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands
Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands
Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands
Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands
Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands
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Cause Marketing and Beyond: Tangible Results from 3 "In the Market " Brands

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These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit …

These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit www.sustainablebrands.com/digital_learning/brand_innovation/cause-marketing-beyond-tangible-results-3-market-brands

Published in: Technology, Business
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Transcript

  • 1. Daniel Vennard Global Sustainability Director Making a Difference to people & planet through brand performance
  • 2. Mars at a Glance 3 .
  • 3. Principles-led Business
  • 4. Mars Purpose
  • 5. Grand Challenges 6 .
  • 6. Brand Mutuality Sourcing Operations Brands Responsibly sourcing our raw materials Making our site operations completely sustainable in a generation Using our brands as catalysts for change and to encourage consumers to support good causes
  • 7. Cocoa 8
  • 8. Our Approach to Cocoa Scientific Research 9 Technology Transfer Certification
  • 9. Key ingredients 10
  • 10. Operations
  • 11. Consumers 12
  • 12. Cause Marketing 13
  • 13. Seeking Mutual Success
  • 14. PEDIGREE 15
  • 15. 16
  • 16. EXTRA 17
  • 17. Other Programs 18
  • 18. A Mutual Benefit Scales & Endures Resource Availability & Affordability Emotional Noticeable Campaigns www.mars.com 19
  • 19. Thank You www.mars.com 20 .

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