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Brand Perception v. Reality on Sustainability - Marc Stoiber

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Regarding how social & environmentally responsible brands are performing, people's perceptions can be far from reality. Marc Stoiber of Maddock Douglas speaks with SLM's Mario Vellandi about the …

Regarding how social & environmentally responsible brands are performing, people's perceptions can be far from reality. Marc Stoiber of Maddock Douglas speaks with SLM's Mario Vellandi about the MapChange study they conducted in 2010, along with pragmatic advice for the four categories of companies that may (or may not) be getting credit for their activities.

Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com

Published in: Business
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