Brand Futures - Exploring How Brands Could Succeed in a Sustainable Future - Dorothy Mackenzie

209 views
167 views

Published on

From a creative point of view, brands can deliver their promise in a number of different ways. Choosing a particular path towards customer delight is no trivial task; in fact, it is often not receptive to rational solutions but calls for substantial amounts of intuition instead. To get a framework for innovation that is both grounded and radical enough to tackle sustainability challenges of the day, brands can start spelling out clear future scenarios reflecting macro trends currently at work. Strong, specific visualization of said scenarios makes possible futures credible and helps pick a winning strategy.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
209
On SlideShare
0
From Embeds
0
Number of Embeds
89
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Brand Futures - Exploring How Brands Could Succeed in a Sustainable Future - Dorothy Mackenzie

  1. 1. Brand Futures - Exploring How BrandsCould Succeed in a Sustainable Future¡  Dorothy Mackenzie, Chairman, Dragon Rouge Sustainable Brands London Conference
  2. 2. Relevant experience

×