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The value chain is the traditional business concept behind the first half of a product's lifecycle. Problem is, it doesn't show nor account for all the waste that's really at the front-end of production, as Gregory Unruh explains in this interview with SLM's Mario Vellandi. A lot of excess waste is the result, which poses a huge strain on natural capital, the environment, and business. The author of "Earth Inc." goes on to discuss what the biosphere rules are, and how their implementation by businesses in the coming decade will result in better cost savings, increased economies of scale, and a smaller environmental impact.
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