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The Shifting Landscape of Consumer Values and Implications for your Brand's Future
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The Shifting Landscape of Consumer Values and Implications for your Brand's Future

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These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit ...

These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit http://www.sustainablebrands.com/digital_learning/brand_innovation/shifting-landscape-consumer-values-implications-your-brands-future

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The Shifting Landscape of Consumer Values and Implications for your Brand's Future The Shifting Landscape of Consumer Values and Implications for your Brand's Future Presentation Transcript

  • A NEW YORK TIMES BESTSELLER The Athena Doctrine: Leadership for a Sustainable World CHIP WALKER cwalker@bavconsulting.com
  • THE WORLD’S MOST EXTENSIVE STUDY OF CONSUMERISM: BRAND ASSET VALUATOR® WORLD’S LARGEST DATABASE OF BRANDS ACADEMIC REVIEWED 800,000 CUSTOMER ATTITUDES, PERCEPTIONS AND VALUES 17 ANNUAL STUDIES COMPRISING 78% GLOBAL 50,000 BRANDS275 GDP STUDIES IN 51 COUNTRIES QUARTERLY U.S. PANEL OF 17,000 RESPONDENTS$ 130 MILLON INVESTED WITH DATA BACK TO 1993 Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • We are moving from mindless to mindful consumption Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • The spend shift throughout the world Source: BrandAsset ® Valuator’ international values segmentation — 4-C’s (Cross-Cultural-Consumer-Characterization) Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • A growing trend toward ‘cooperative consumerism’ Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • People are ‘voting’ their values through their consumerism Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • New priorities in expectations for companies and brands , 2011 Source: BrandAsset Valuator, 2011 , 2011 Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • There are fewer companies people trust today THE ECONOMIC TORNADO HAS REDUCED TRUST IN BRANDS Source: USA BAV All Adults (Trustworthy brands defined as those with greater than 20% attribution) Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • SPEND SHIFT No. 1 The Rise of Feminine Values EMPATHY 10 RESILIENCY RESPECT Copyright 2012, John Gerzema | BAV Consulting | WPP PLC
  • ÖRN BáRðUR JóNSSON CONSTITUTIONAL COMMITTEE MEMBER REYKJAVIK 12 Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • EMILY BOLTON CO-FOUNDER: SOCIAL FINANCE LONDON 13 Copyright 2013, John Gerzema BAV Consulting, a WPP Co. @Johngerzema
  • GRANNY HOLLY PARTNER: GRANNIES, INC. BANBURY, U.K. 14 Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • Copyright 2012, John Gerzema | BAV Consulting | WPP PLC
  • SPEND SHIFT No. 2 “Don’t Fence Me In” RETOOLING 16 EDUCATION BETTERMENT Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • People are more self-reliant and resourceful Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • MIRIAM RODRIGUEZ LIBRARIAN: PUBLIC LIBRARY DALLAS 18 Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • TIM KUNDE FOUNDER FRIENDSURANCE BERLIN 19 Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • SPEND SHIFT No. 3 “The Badge of Awesomeness” NIMBLENESS 22 ADAPTABILITY THRIFT Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • Fixed costs and overhead are ‘the enemy’ Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • MAURA MCCARTHY CO-FOUNDER: BLU HOMES WALTHAM, MA 24 Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • MARIA DAMANKI EUROPEAN COMMISSIONER MARITIME AFFAIRS AND FISHERIES BRUSSELS 25 Copyright 2013, John Gerzema BAV Consulting, a WPP Co. @Johngerzema
  • Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • POST-USE PACKAGING Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • SPEND SHIFT No. 4 “An Army of Davids” COMMUNITY 28 COOPERATION AMPLIFICATION Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • A growing trend toward ‘cooperative consumerism’ Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • IJAD MADISCH CEO/CO-FOUNDER RESEARCHGATE BERLIN 30 Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • NING LI CO-FOUNDER: MADE.COM LONDON 31 Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • there are no longer consumers, only customers 33 Photo from Thomas Hawk Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • companies today must deliver value and values 34 Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
  • with feminine values on the rise… capitalism is about better, instead of more. 35 39 32 Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema Copyright John Gerzema/Young & Rubicam
  • CWALKER@BAVCONSULTING.COM