5 tips for avoiding the deadly sins of marketing by free range studios
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5 tips for avoiding the deadly sins of marketing by free range studios

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5 tips for avoiding the deadly sins of marketing by free range studios 5 tips for avoiding the deadly sins of marketing by free range studios Presentation Transcript

  • 5 TipsTo Avoid The deAdly sins of mArkeTing VP Marketing Free Range Studios Drew Beam Director of Innovation Free Range Studios R
  • 22 mArkeTing sTories shApe socieTy
  • 33 mArkeTing sTories shApe socieTy
  • 44 how you Tell your sTory reAlly mATTers Today’s Goal: to give you tools to avoid 5 common marketing sins. By recognizing the sins, you can craft an empowering brand story that activates your audience.
  • 55 AgendA The 5 Deadly Sins of Marketing Small group exercise The 5 Remedies for the 5 Deadly Sins Brand Storytelling Tools and Resources
  • 66 A QuesTion for you What types of stories are you most trying to tell? Press the appropriate number on your telephone communiTy Building And engAgemenT mArkeTing And sAles AcTivism & educATion leAdership And inTernAl communicATion oTher
  • The 5 deAdly sins: inaDequacy MaRKeTinG
  • 88 sin #1 vAniTy When you position your brand as the hero in your communications that is vanity in action.
  • 99 sin #2 AuThoriTy authority comes into your expertise and credentials, parade your jargon or list your features.
  • 1010 sin #3 puffery tell your audience what to think or do, substituting opinion for fact.
  • 1111 sin #4 insinceriTy When you lose yourself in the hopes of pleasing your audience, you risk being insincere. “if there is no planet, where will you drive?”
  • 1212 sin #5 gimmickry Gimmickry is the empty, opposed to the far more inspiring kind of funny that comes from hearing something we know to be true.
  • 1313 smAll group exercise introduce yourself to your group: name, organization and role Which marketing sin is your brand most vulnerable to, and why? Vanity Authority Gimmickry
  • remedies for The 5 sins: ToolS of eMPoWeRMenT MaRKeTinG
  • 1515 remedy #1 vAniTy Make your audiences the center of your communications.
  • 1616 remedy #2 AuThoriTy connect to your audience’s values to create emotional resonance.
  • 1717 remedy #3 puffery Speak in a human voice.
  • 1818 remedy #4 insinceriTy find the universal message and let it guide all your communications.
  • 1919 remedy #5 gimmickry Be memorable with a unique
  • 2020 BrAnd sToryTelling Tools And resources free Downloads Booklet: amazon.com ask us about starting a project info@freerange.com
  • 2121 Introduction to Breakthrough Storytelling freerange.com/eworkshops
  • ThAnk you VP of Marketing frankie@freerange.com Drew Beam Director of Innovation drew@freerange.com facebook.com/freerange @freerangestudio #epicbrandstory linkedin.com/company/free-range-studios