5 TipsTo Avoid The
deAdly sins
of mArkeTing
VP Marketing
Free Range Studios
Drew Beam
Director of Innovation
Free Range St...
22
mArkeTing sTories shApe socieTy
33
mArkeTing sTories shApe socieTy
44
how you Tell your sTory reAlly mATTers
Today’s Goal: to give you tools to
avoid 5 common marketing sins.
By recognizing...
55
AgendA
The 5 Deadly Sins of Marketing
Small group exercise
The 5 Remedies for the 5 Deadly Sins
Brand Storytelling Tool...
66
A QuesTion for you
What types of stories are you most trying to tell?
Press the appropriate number on your telephone
co...
The 5 deAdly sins:
inaDequacy
MaRKeTinG
88
sin #1
vAniTy
When you position your
brand as the hero in your
communications that is
vanity in action.
99
sin #2
AuThoriTy
authority comes into
your expertise and
credentials, parade
your jargon or list your
features.
1010
sin #3
puffery
tell
your audience what to
think or do, substituting
opinion for fact.
1111
sin #4
insinceriTy
When you lose yourself
in the hopes of pleasing
your audience, you risk
being insincere.
“if there...
1212
sin #5
gimmickry
Gimmickry is the empty,
opposed to the far more
inspiring kind of funny
that comes from hearing
some...
1313
smAll group exercise
introduce yourself to your group:
name, organization and role
Which marketing sin is your brand
...
remedies for The 5 sins:
ToolS of
eMPoWeRMenT
MaRKeTinG
1515
remedy #1
vAniTy
Make your audiences
the center of your
communications.
1616
remedy #2
AuThoriTy
connect to your
audience’s values to create
emotional resonance.
1717
remedy #3
puffery
Speak in a human voice.
1818
remedy #4
insinceriTy
find the universal
message and let it guide
all your communications.
1919
remedy #5
gimmickry
Be memorable with a unique
2020
BrAnd sToryTelling Tools And resources
free Downloads
Booklet:
amazon.com
ask us about starting a project
info@freera...
2121
Introduction to Breakthrough Storytelling
freerange.com/eworkshops
ThAnk you
VP of Marketing
frankie@freerange.com
Drew Beam
Director of Innovation
drew@freerange.com
facebook.com/freerange...
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5 tips for avoiding the deadly sins of marketing by free range studios

  1. 1. 5 TipsTo Avoid The deAdly sins of mArkeTing VP Marketing Free Range Studios Drew Beam Director of Innovation Free Range Studios R
  2. 2. 22 mArkeTing sTories shApe socieTy
  3. 3. 33 mArkeTing sTories shApe socieTy
  4. 4. 44 how you Tell your sTory reAlly mATTers Today’s Goal: to give you tools to avoid 5 common marketing sins. By recognizing the sins, you can craft an empowering brand story that activates your audience.
  5. 5. 55 AgendA The 5 Deadly Sins of Marketing Small group exercise The 5 Remedies for the 5 Deadly Sins Brand Storytelling Tools and Resources
  6. 6. 66 A QuesTion for you What types of stories are you most trying to tell? Press the appropriate number on your telephone communiTy Building And engAgemenT mArkeTing And sAles AcTivism & educATion leAdership And inTernAl communicATion oTher
  7. 7. The 5 deAdly sins: inaDequacy MaRKeTinG
  8. 8. 88 sin #1 vAniTy When you position your brand as the hero in your communications that is vanity in action.
  9. 9. 99 sin #2 AuThoriTy authority comes into your expertise and credentials, parade your jargon or list your features.
  10. 10. 1010 sin #3 puffery tell your audience what to think or do, substituting opinion for fact.
  11. 11. 1111 sin #4 insinceriTy When you lose yourself in the hopes of pleasing your audience, you risk being insincere. “if there is no planet, where will you drive?”
  12. 12. 1212 sin #5 gimmickry Gimmickry is the empty, opposed to the far more inspiring kind of funny that comes from hearing something we know to be true.
  13. 13. 1313 smAll group exercise introduce yourself to your group: name, organization and role Which marketing sin is your brand most vulnerable to, and why? Vanity Authority Gimmickry
  14. 14. remedies for The 5 sins: ToolS of eMPoWeRMenT MaRKeTinG
  15. 15. 1515 remedy #1 vAniTy Make your audiences the center of your communications.
  16. 16. 1616 remedy #2 AuThoriTy connect to your audience’s values to create emotional resonance.
  17. 17. 1717 remedy #3 puffery Speak in a human voice.
  18. 18. 1818 remedy #4 insinceriTy find the universal message and let it guide all your communications.
  19. 19. 1919 remedy #5 gimmickry Be memorable with a unique
  20. 20. 2020 BrAnd sToryTelling Tools And resources free Downloads Booklet: amazon.com ask us about starting a project info@freerange.com
  21. 21. 2121 Introduction to Breakthrough Storytelling freerange.com/eworkshops
  22. 22. ThAnk you VP of Marketing frankie@freerange.com Drew Beam Director of Innovation drew@freerange.com facebook.com/freerange @freerangestudio #epicbrandstory linkedin.com/company/free-range-studios

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