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Reimagining Cities: Resource Innovation and Brand Platforms for the Future
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Reimagining Cities: Resource Innovation and Brand Platforms for the Future

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Dan O'Neill, General Manager, Sustainability Solutions Service, Arizona State University …

Dan O'Neill, General Manager, Sustainability Solutions Service, Arizona State University
John Trujillo, Assistant Director of Public Works, City of Phoenix

Published in Business , Technology
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  • 1. Dan O’Neill General Manager, Walton Sustainability Solutions Services Arizona State University @WSSIatASU John Trujillo Assistant Director of Public Works 
 City of Phoenix @johnatrujillo 
 Reimagining Cities: Resource Innovation and Brand Platforms for the Future #SB14sd
  • 2. Reimagining Cities:! Resource Innovation and Brand Platforms for the Future
  • 3. Analyze data
  • 4. Drive solutions – solar project
  • 5. Solid waste employees travel more than 7 million miles every year – 
 equivalent to going to the moon and back 14 times.
  • 6. The amount of trash Phoenix sends to the landfill each year could fill Chase Field 

  • 7. Projected Population Growth 7.3 Million people in 2050 Maricopa County Population Growth (in thousands) 2,000 3,500 5,000 6,500 8,000 2000 2010 2020 2030 2040 2050 Population Year Population 2014
  • 8. Phoenix National average Phoenix’s new goal Citywide diversion rate FY 2012-13 National avg. diversion rate 2011 Citywide diversion rate by 2020 16% 34% 40% Citywide Goal
  • 9. There’s no such thing as trash. There are only resources.
  • 10. 1. Enhance the current solid waste programs to encourage more sustainable practices. ! 2. Increase sustainability communication and education to residents and businesses. ! 3. Establish a sustainability platform for businesses partners and community leaders.
 Focus Areas
  • 11. 1. The Power of Shared Values 2. The Power of Story 3. The Power of Co-Creation 4. The Power of 360 Media 5. The Power of Partnerships
 5 Ways To Reach Beyond The Choir
  • 12. Communication and outreach !25 ! ! Website Newsletters P@YS Listserve Social Media City-owned media Community events Paid media Community outreach
  • 13. !33 For more information, latest news and tips, visit phoenix.gov/ReimaginePhoenix Take the Pledge!
  • 14. Partnership Development
  • 15. ASU Aerial The New American University
  • 16. The New American University - Address major challenges! - Create impactful solutions newamericanuniversity.asu.edu
  • 17. Wrigley Hall shot
  • 18. Sustainability Solutions Services! ! Assemble teams to collaborate with clients to deliver real, practical, effective, affordable sustainability solutions that create public and private value.
  • 19. v Accelerate the global transition to sustainable resource management
  • 20. Become a partner Create a global hub Share a solution
  • 21. vAVERSION PVUSD/Mayo/
 Republic
  • 22. vDIVERSION Grocery Food 
 Scrap Program
  • 23. vCONVERSION Ameresco Gas 
 Technology
  • 24. diminishes tensions, creating room 
 to maneuver Circular innovation system
  • 25. Join the network. ! Create a regional innovation hub. ! Share your solution. ! ! resourceinnovation.asu.edu
  • 26. !51 REIMAGINE REDESIGN REGENERATE