Reimagining Cities: Resource Innovation and Brand Platforms for the Future
Dan O’Neill General Manager, Walton Sustainability Solutions Services Arizona
State University @WSSIatASU
John Trujillo Assistant Director of Public Works
City of Phoenix @johnatrujillo
Reimagining Cities: Resource Innovation
and Brand Platforms for the Future
Resource Innovation and
Brand Platforms for the
Solid waste employees travel more
7 million miles every year
equivalent to going to the
moon and back 14
The amount of trash Phoenix sends to the
landfill each year could fill Chase
Projected Population Growth
people in 2050
2000 2010 2020 2030 2040 2050
Phoenix’s new goal
Citywide diversion rate
There’s no such thing as trash. There
are only resources.
1. Enhance the current solid waste programs to
encourage more sustainable practices.
2. Increase sustainability communication and
education to residents and businesses.
3. Establish a sustainability platform for businesses
partners and community leaders.
1. The Power of Shared Values
2. The Power of Story
3. The Power of Co-Creation
4. The Power of 360 Media
5. The Power of Partnerships
5 Ways To Reach Beyond The Choir
Communication and outreach
Community events Paid media
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