Reimagining Cities: Resource Innovation and Brand Platforms for the Future
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Reimagining Cities: Resource Innovation and Brand Platforms for the Future

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Dan O'Neill, General Manager, Sustainability Solutions Service, Arizona State University

Dan O'Neill, General Manager, Sustainability Solutions Service, Arizona State University
John Trujillo, Assistant Director of Public Works, City of Phoenix

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Reimagining Cities: Resource Innovation and Brand Platforms for the Future Reimagining Cities: Resource Innovation and Brand Platforms for the Future Presentation Transcript

  • Dan O’Neill General Manager, Walton Sustainability Solutions Services Arizona State University @WSSIatASU John Trujillo Assistant Director of Public Works 
 City of Phoenix @johnatrujillo 
 Reimagining Cities: Resource Innovation and Brand Platforms for the Future #SB14sd
  • Reimagining Cities:! Resource Innovation and Brand Platforms for the Future
  • Analyze data
  • Drive solutions – solar project
  • Solid waste employees travel more than 7 million miles every year – 
 equivalent to going to the moon and back 14 times.
  • The amount of trash Phoenix sends to the landfill each year could fill Chase Field 

  • Projected Population Growth 7.3 Million people in 2050 Maricopa County Population Growth (in thousands) 2,000 3,500 5,000 6,500 8,000 2000 2010 2020 2030 2040 2050 Population Year Population 2014
  • Phoenix National average Phoenix’s new goal Citywide diversion rate FY 2012-13 National avg. diversion rate 2011 Citywide diversion rate by 2020 16% 34% 40% Citywide Goal
  • There’s no such thing as trash. There are only resources.
  • 1. Enhance the current solid waste programs to encourage more sustainable practices. ! 2. Increase sustainability communication and education to residents and businesses. ! 3. Establish a sustainability platform for businesses partners and community leaders.
 Focus Areas
  • 1. The Power of Shared Values 2. The Power of Story 3. The Power of Co-Creation 4. The Power of 360 Media 5. The Power of Partnerships
 5 Ways To Reach Beyond The Choir
  • Communication and outreach !25 ! ! Website Newsletters P@YS Listserve Social Media City-owned media Community events Paid media Community outreach
  • !33 For more information, latest news and tips, visit phoenix.gov/ReimaginePhoenix Take the Pledge!
  • Partnership Development
  • ASU Aerial The New American University
  • The New American University - Address major challenges! - Create impactful solutions newamericanuniversity.asu.edu
  • Wrigley Hall shot
  • Sustainability Solutions Services! ! Assemble teams to collaborate with clients to deliver real, practical, effective, affordable sustainability solutions that create public and private value.
  • v Accelerate the global transition to sustainable resource management
  • Become a partner Create a global hub Share a solution
  • vAVERSION PVUSD/Mayo/
 Republic
  • vDIVERSION Grocery Food 
 Scrap Program
  • vCONVERSION Ameresco Gas 
 Technology
  • diminishes tensions, creating room 
 to maneuver Circular innovation system
  • Join the network. ! Create a regional innovation hub. ! Share your solution. ! ! resourceinnovation.asu.edu
  • !51 REIMAGINE REDESIGN REGENERATE