Reimagining Cities: Resource Innovation and Brand Platforms for the Future

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Dan O'Neill, General Manager, Sustainability Solutions Service, Arizona State University
John Trujillo, Assistant Director of Public Works, City of Phoenix

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Reimagining Cities: Resource Innovation and Brand Platforms for the Future

  1. 1. Dan O’Neill General Manager, Walton Sustainability Solutions Services Arizona State University @WSSIatASU John Trujillo Assistant Director of Public Works 
 City of Phoenix @johnatrujillo 
 Reimagining Cities: Resource Innovation and Brand Platforms for the Future #SB14sd
  2. 2. Reimagining Cities:! Resource Innovation and Brand Platforms for the Future
  3. 3. Analyze data
  4. 4. Drive solutions – solar project
  5. 5. Solid waste employees travel more than 7 million miles every year – 
 equivalent to going to the moon and back 14 times.
  6. 6. The amount of trash Phoenix sends to the landfill each year could fill Chase Field 

  7. 7. Projected Population Growth 7.3 Million people in 2050 Maricopa County Population Growth (in thousands) 2,000 3,500 5,000 6,500 8,000 2000 2010 2020 2030 2040 2050 Population Year Population 2014
  8. 8. Phoenix National average Phoenix’s new goal Citywide diversion rate FY 2012-13 National avg. diversion rate 2011 Citywide diversion rate by 2020 16% 34% 40% Citywide Goal
  9. 9. There’s no such thing as trash. There are only resources.
  10. 10. 1. Enhance the current solid waste programs to encourage more sustainable practices. ! 2. Increase sustainability communication and education to residents and businesses. ! 3. Establish a sustainability platform for businesses partners and community leaders.
 Focus Areas
  11. 11. 1. The Power of Shared Values 2. The Power of Story 3. The Power of Co-Creation 4. The Power of 360 Media 5. The Power of Partnerships
 5 Ways To Reach Beyond The Choir
  12. 12. Communication and outreach !25 ! ! Website Newsletters P@YS Listserve Social Media City-owned media Community events Paid media Community outreach
  13. 13. !33 For more information, latest news and tips, visit phoenix.gov/ReimaginePhoenix Take the Pledge!
  14. 14. Partnership Development
  15. 15. ASU Aerial The New American University
  16. 16. The New American University - Address major challenges! - Create impactful solutions newamericanuniversity.asu.edu
  17. 17. Wrigley Hall shot
  18. 18. Sustainability Solutions Services! ! Assemble teams to collaborate with clients to deliver real, practical, effective, affordable sustainability solutions that create public and private value.
  19. 19. v Accelerate the global transition to sustainable resource management
  20. 20. Become a partner Create a global hub Share a solution
  21. 21. vAVERSION PVUSD/Mayo/
 Republic
  22. 22. vDIVERSION Grocery Food 
 Scrap Program
  23. 23. vCONVERSION Ameresco Gas 
 Technology
  24. 24. diminishes tensions, creating room 
 to maneuver Circular innovation system
  25. 25. Join the network. ! Create a regional innovation hub. ! Share your solution. ! ! resourceinnovation.asu.edu
  26. 26. !51 REIMAGINE REDESIGN REGENERATE

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