Andrew Seel Qube

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  • Dangers: People will think you are snooping
  • What would the police provide?
  • Community participation Identifying key influencers in formal and informal groups such as mums at school gate
  • Dangers: Perceived as waste of time Gordon Scobbie, the assistant chief constable of West Midlands police, added: "We had an investigation in Birmingham, and if we hadn't used Facebook we wouldn't have been successful. Another thing is that social media is a good place to explain why we proceed in a certain way. We can now explain how we act at certain events and keep the general public informed. In that way we can make sure that the public have the democratic right to be somewhere, but also explain our way of approaching something. In posting the event, that becomes transparent.
  • Its all about personality
  • Andrew Seel Qube

    1. 1. Andrew Seel | 25 June 2010 Can Twitter help the police engage with the community?
    2. 2. <ul><li>One of original social media agencies </li></ul><ul><li>Dedicated to social media for nearly 7 years </li></ul><ul><li>Specialise in understanding and engaging people in online communities and social networks </li></ul><ul><li>We know what we’re doing because we’ve learnt by doing it </li></ul><ul><li>We own our own leading social network </li></ul>About
    3. 4. <ul><li>Why are we talking about Twitter? </li></ul><ul><li>Why will people follow the police on Twitter? </li></ul><ul><li>How do you engage the public on Twitter? </li></ul>Can Twitter help the police engage the public?
    4. 5. <ul><li>Facebook status updates </li></ul><ul><li>Blogs </li></ul><ul><li>Instant messages </li></ul><ul><li>Text messages </li></ul>What is Twitter?
    5. 6. Why are we talking about Twitter?
    6. 8. What are you trying to achieve?
    7. 9. <ul><li>PROS </li></ul><ul><li>Real-time </li></ul><ul><li>Personal </li></ul><ul><li>Conversational </li></ul><ul><li>Low-cost </li></ul><ul><li>Efficient </li></ul><ul><li>Direct channel with the public </li></ul>Is Twitter right for the police?
    8. 10. <ul><li>CONS </li></ul><ul><li>Do people feel comfortable being ‘followed’ by the police? </li></ul><ul><li>Will they understand your motives? </li></ul><ul><li>Is it ripe for the press to suggest ‘wasting police time’? </li></ul>?
    9. 13. Why will people follow the police on Twitter?
    10. 14. Twitter strategies for the police Engage Create > Follow >
    11. 15. <ul><li>There is the opportunity to provide support to common queries and issues raised by the public </li></ul><ul><li>Listen to common keywords on Twitter </li></ul><ul><li>Respond with tips, advice and support </li></ul>Customer service
    12. 16. .
    13. 19. <ul><li>Real-time ability to connect with individuals </li></ul><ul><li>Create a #hashtag </li></ul><ul><li>Promote/tweet it in advance </li></ul><ul><li>Live-tweet at events to provide a new channel of conversation </li></ul><ul><li>Add photos, videos, blogs and other social media activity can provide more ways to interact with the content </li></ul>Event support
    14. 23. <ul><li>Twitter is a useful real-time channel to communicate with the public generallly and once a major incident has taken place </li></ul><ul><li>It’s a fast way to respond and maintain an open channel </li></ul><ul><li>It needs to be part of a broader strategy </li></ul>Crisis/incident management & Police news
    15. 25. Example: <ul><li>Cumbria police </li></ul>
    16. 28. <ul><li>Twitter has the ability to connect people who have similar interests </li></ul><ul><li>Can be useful to the police as part of a prevention strategy </li></ul><ul><li>Provide useful information to this community and become part of the conversation </li></ul><ul><li>Involve the community in your plans </li></ul><ul><li>eg road safety, home security, child safety etc </li></ul>Community initiatives
    17. 32. <ul><li>Twitter offers a new channel to build a direct relationship with the public </li></ul><ul><li>It can help with transparency </li></ul><ul><li>Need to set guidelines for staff </li></ul>Community relations
    18. 36. c
    19. 37. Follow > create > engage Strategy Follow Create Engage Customer Service General public, media Content relevant to the public, tips, support Answer questions, respond to relevant comments Event Support Those interested in attending event Event information, updates Talk to attendees, ask and answer questions Crisis Mgmt & Police News Your organisation and relevant issues Direct to additional resources, explanations, info Answer questions, respond to comments, raise issues Community Initiatives Those interested in your initiative Added value, info, alerts, tips Thank for support, get people involved Community Relations Community leaders, news/media Insight, expertise, advice, updates, personality Know your followers, answer questions, ask and answer questions
    20. 38. Using Twitter
    21. 39. <ul><li>Make sure you have yours </li></ul><ul><li>Register to prevent Twittersquating </li></ul><ul><li>Consider choosing names which more clearly demonstrate your intentions, while still remaining transparent </li></ul><ul><li>Write a description biog </li></ul>Twitter username @ask_sussexpolice @sussexpolice_eventhelp @sussex_roadsafety @sussex_childsafety @johnjones_pol
    22. 40. <ul><li>Unidentified individuals? </li></ul><ul><li>Identified individuals? </li></ul><ul><li>Fictional Character? </li></ul><ul><li>Product? </li></ul>Who should Tweet?
    23. 41. .
    24. 42. <ul><li>search.twitter.com </li></ul>Monitoring conversations London-Brighton bike ride
    25. 44. <ul><li>@barakobama </li></ul><ul><li>d barakobama </li></ul>@replies and direct messages (DMs)
    26. 47. .
    27. 48. <ul><li>RT @barakobama </li></ul>Retweets
    28. 49. <ul><li>#worldcup </li></ul><ul><li>#ge2010 </li></ul>hashtags
    29. 52. <ul><li>If I start responding will it take up loads of time? </li></ul>How much time should it take?
    30. 53. <ul><li>TweetDeck: Organise followers </li></ul>Other useful tools <ul><li>Link camera phone to Twitter </li></ul><ul><li>Twitter platform, pre-scheduled tweets and click stats </li></ul><ul><li>Set Tweets to publish later </li></ul>
    31. 54. <ul><li>Google Alerts for Twitter </li></ul>Other useful tools <ul><li>Find who has most followers </li></ul><ul><li>Find top execs on Twitter </li></ul><ul><li>What’s hot right now </li></ul><ul><li>Measure authority of Twitter user </li></ul>
    32. 55. <ul><li>Andrew Seel </li></ul><ul><li>[email_address] </li></ul><ul><li>01273 689 672 </li></ul><ul><li>@seelpod </li></ul><ul><li>www.qubemedia.net </li></ul>smart engagement

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