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  • 1. Getting into the App business David Lane Managing Director david@fatfishgames.com @davidmlane 1
  • 2. About Us • Formed the business in 2004. • Formed with friends from university. • Wanted to work for ourselves • Getting into games 2
  • 3. Funding your idea • Cash flow. • Start up money/Seed funding. • Investors • Loans & grants. 3
  • 4. Your team • Who do you start a business with? • Should you get a partner? • Working with family & friends. • Hiring & firing. 4
  • 5. The billion dollar idea ? 5
  • 6. Promo, promo, promo • Most apps go unnoticed • Paid vs. viral growth • Know your target audience • Measure your marketing success 6
  • 7. What goes into making an App? Jonasson Lochner Product Director jonas@fatfishgames.com @fatfishgames 1
  • 8. Concept • Using your instincts • Current Trends / Me too Apps • Competition, USP • Niche / Gap on the Market • Passion vs. Logic • Short Term vs. Long Strategy 2
  • 9. Decisions, Decisions, Decisions • Designing your App • What platforms to develop for • Time / Cost Management. • Unified Free App, and UI 3
  • 10. Software Design Cycle • Your Team, Sub Teams • High Level Design of Your App • Published case studies • AB Testing 4
  • 11. Rinse and Repeat • Event Tracking and User Behaviour • Compare, Optimise, Repeat • Your App is never finished • Product Development Strategies • Scrum, iterative and incremental 5
  • 12. And the rest… • Goals and defining success • Making your App successful • A great App is not enough • What have you learned? 6
  • 13. Questions? www.FatFishGames.com @FatFishGames 7