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Social Media For Managers Jan 2010
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Social Media For Managers Jan 2010

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Presentation give at CMI Northants, 12.01.2010 aimed at how manager can understand social media for the purposes of marketing, research and engagement - with tips on HR and getting started.

Presentation give at CMI Northants, 12.01.2010 aimed at how manager can understand social media for the purposes of marketing, research and engagement - with tips on HR and getting started.

Published in: Technology, Business

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  • 1. Social media for managers
    Chartered Management InstituteNorthampton12th Jan 2010Susi O’Neill, digital consultant
  • 2. About me
    • Digital content producer, online marketer & website manager since 2000
    • 3. Digital strategy consultant –growing businesses online through strategic planning and marketing
    • 4. Specialise in media industries moving to online economy, multimedia content and e-marketing
    • 5. Founded CreativeNottingham.com, new blog for creatives in Nottingham
    • 6. Trained as a musician, toured Europe with many alternative bands
    • 7. A leading UK theremin player, many TV appearances & recently 4th plinth, Trafalgar Square
  • Tonight’s presentation
    What is social media?
    Social media for engagement
    Social media for marketing
    Social media for research
    Personal branding and online networking
    HR & legal implications
    Getting started: what and how
    Questions & discussion
  • 8. Don Tapscott, Corporate Behaviour
    Author of Wikinomics, video on YouTube
  • 9. What is social media?
  • 10. Defining social media
    Using web tools to transform 1-to-1 to 1-to-many conversations
  • 11. Links with...User-generated content (UGC)
  • 12. Links with...Web 2.0 (software for sharing)
  • 13. ...or as Tim Berners-Lee calls it
    “a piece of jargon”
  • 14. Isn’t the web inherently social?
    Usenet Newsgroup, established 1981 (now Google Groups)
  • 15. Isn’t the web inherently social?
    Google Wave, collaborative communication tool, launched Sept 2009
  • 16. Types of social media: blogs
    • Over 1.4 million new blog posts every day
    • 17. 22 of the 100 most popular websites are blogs
    • 18. 51% of blog readers shop online
  • Types of social media: social networks
    • Facebook 4th most populous nationwith 350m users & 700,000 business pages
    • 19. LinkedIn: 50m users
    • 20. Used by 2/3 people in world
    • 21. 4th most popular online activity (more than email)
    • 22. Time online growing at 3x rate of other activities
  • Types of social media: sharing media
    • 13 hours of footage uploaded to YouTubeevery second
    • 23. 100M YouTube videos viewed daily
    • 24. 50 billion photos on top 5 photo sharing sites
    • 25. 3M photos uploaded daily to Flickr
  • Types of social media: micro-blogging
    • Real-time status updates now appear as Google search results
    • 26. 3M Tweets per day on Twitter
    • 27. 1.2M people ‘follow’ @stephenfry
  • Negative perceptions
  • 28. Negative perceptions
  • 29. 2007: The tipping point
  • 30. Using social media for business
  • 31. Your customers are talking about you
  • 32. So help them out
  • 33. How does social media marketing work?
    100 passionate users
    1000 true fans
  • 34. Social platforms: youth
    (8-12 girls)
  • 35. Social platforms: B2C
    (over 50s) (virtual world)
  • 36. Social platforms: B2B
  • 37. Social platforms: create your own network
    Ning: a free tool to build your own social network
  • 38. Social media marketing: success stories
    Wiggly Wigglers, HerefordshireDell Global Small Business Excellence Award, 2008
    Video Online
  • 39. Social media marketing: success stories
    Zappos:Exceptional customer service online, acquired by Amazon for $1.2billion
  • 40. Social media marketing: #FAIL
    Habitat: Twitter spam linked to Iranian human rights violations
  • 41. Online tools for research
    • Surveys: Survey Monkey
    • 42. Alerts: TweetBeep,Google Alerts
    • 43. Search: Social Mention
    • 44. RSS feeds: Google Reader
    • 45. Encourage feedback
  • Sentiment analysis
    Social Mention
  • 46. Personal branding
    • Build & invest in your network
    • 47. Own your brand URLs
    • 48. Create a consistent avatar
    • 49. Build an ‘evergreen cache’
    • 50. Be personal & personable
  • When social networking goes wrong
    the twitter v FedEx saga
  • 51. HR & legal
    • Putting out a ‘shingle’ obliges you to respond
    • 52. Plan social media strategically, manage responsibly
    • 53. ‘Mow the lawn’ in your spaces
    • 54. Be careful how you monitor employee behaviours
    • 55. Create policies that balance business and personal needs
  • What not to do...
    Respect boundaries (and employment law)!
  • 56. Social marketingsuccess strategies
    • Develop a digital strategy
    • 57. Integrate social media in marketing AND customer service
    • 58. Join conversations – add value
    • 59. Making content useful/funny engaging
    • 60. Allow people to share & interact
  • Social networking success strategies
    • Set your goals – what can you achieve?
    • 61. Seed and share – be an expert
    • 62. Add value – share knowledge & ideas
    • 63. Have fun – be social, make connections
    • 64. Value your time – moderate & measure
  • Online engagement success strategies
    • Monitor & horizon scan
    • 65. Offer solutions
    • 66. Share advice – soft sell
    • 67. Listen to the community & conversation
    • 68. Create service which add value
  • Getting started
    Start an internal or external blog (Wordpress.com)
    Facebook business page
    LinkedIn profile
    Start a Twitter newsfeed
  • 69. Thank you. Over to you.
    Contact Me:susi@digitalconsultant.co.uk
    Tel: 07981 222799Twitter: @susioneillSkype: susi.oneillweb: www.digitalconsultant.co.uk

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