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Social Media For HR

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Presentation at CIPD event, Kettering, 05 Feb

Presentation at CIPD event, Kettering, 05 Feb

Published in: Business, Technology

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Transcript

  • 1. Social media for HR and professional development
    CIPDKettering4th Feb 2010Susi O’Neill, digital consultantAlec McPhedran, Skills Channel TV
  • 2. Tonight’s presentation
    Susi O’Neill
    Introduction to social media for HR
    2. Alec McPhedran
    Social media policy and skills
    Group workshop
    Discussion on issues raised + feedback
  • 3. About me
    • Digital content producer, online marketer & website manager since 2000
    • 4. Digital strategy consultant –growing businesses online through strategic planning and marketing
    • 5. Specialise in media industries moving to online economy, multimedia content and e-marketing
    • 6. Founded CreativeNottingham.com, new blog for creatives in Nottingham
    • 7. Trained as a musician, toured Europe with many alternative bands
    • 8. A leading UK theremin player, many TV appearances & recently 4th plinth, Trafalgar Square
  • Introduction to social media for HR
    What is social media?
    Social media for engagement
    Personal branding and online networking
    HR & legal implications
    Recruitment case studies
  • 9. Don Tapscott, Corporate Behaviour
    Author of Wikinomics, video on YouTube
  • 10. What is social media?
  • 11. Defining social media
    Using web tools to transform 1-to-1 to 1-to-many conversations
  • 12. Links with...User-generated content (UGC)
  • 13. Links with...Web 2.0 (software for sharing)
  • 14. ...or as Tim Berners-Lee calls it
    “a piece of jargon”
  • 15. Isn’t the web inherently social?
    Usenet Newsgroup, established 1981 (now Google Groups)
  • 16. Isn’t the web inherently social?
    Google Wave, collaborative communication tool, launched Sept 2009
  • 17. Types of social media: blogs
    • Over 1.4 million new blog posts every day
    • 18. 22 of 100 most popular websites are blogs
    • 19. 51% of blog readers shop online
  • Types of social media: social networks
    • Facebook 4th most populous nationwith 350m users & 700,000 business pages
    • 20. LinkedIn: 50m users
    • 21. Used by 2/3 people in world
    • 22. 4th most popular online activity (more than email)
    • 23. Time online growing at 3x rate of other activities
  • Types of social media: sharing media
    • 13 hours of footage uploaded to YouTube every second
    • 24. 100M YouTube videos viewed daily
    • 25. 50 billion photos on top 5 photo sharing sites
    • 26. 3M photos uploaded daily to Flickr
  • Types of social media: micro-blogging
    • Real-time status updates now appear as Google search results
    • 27. 3M Tweets per day on Twitter
    • 28. 1.2M people ‘follow’ @stephenfry
  • Using social media for business
  • 29. Your customers are talking about you
  • 30. So help them out
  • 31. Personal branding
    • Build & invest in your network
    • 32. Own your brand URLs
    • 33. Create a consistent avatar
    • 34. Build an ‘evergreen cache’
    • 35. Be personal & personable
  • Social networking success strategies
    • Set your goals – what can you achieve?
    • 36. Seed and share – be an expert
    • 37. Add value – share knowledge & ideas
    • 38. Have fun – be social, make connections
    • 39. Value your time – moderate & measure
  • When social networking goes wrong
    the twitter v FedEx saga
  • 40. HR & legal: How much is too much?
  • 41. What not to do...
    Respect boundaries (and employment law)!
  • 42. HR & legal: social monitoring
    • 53% use social networking sites to research candidates
    • 43. Sources: 43% search engines, 12% Facebook, 12% LinkedIn, 3% search blogs, 4% Twitter
    • 44. 70% rejected applicant based solely on his or her online info
    • 45. Candidate lied about qualifications – 38%;  * Candidate showed poor communication skills – 31%;   * Candidate made discriminatory comments – 13%;   * Candidate posted content about them drinking or using drugs – 10%;   * Candidate posted provocative or inappropriate photos/info – 9%;   * Candidate bad-mouthed previous employer, co-workers, clients – 9%;   * Candidate shared confidential information from previous employer – 8%
    • 46. 86% said a positive digital identity can have a favourable impact Sources: CareerBuilder.co.uk and Microsoft 2010
  • Social media in HR
    RSM McGladreyUSA Accountants:Corporate blog, CSR blog, YouTube recruitment channel and Facebook group, B2B Twitter
  • 47. Social media in HR
    Five core values:
  • 48. HR & legal
    • Putting out a ‘shingle’ obliges you to respond
    • 49. Plan social media strategically, manage responsibly
    • 50. ‘Mow the lawn’ in your spaces
    • 51. Be careful how you monitor employee behaviours
    • 52. Create policies that balance business and personal needs
  • Thank you.
    Contact Me:susi@digitalconsultant.co.uk
    Tel: 07981 222799WTwitter: @susioneillSkype: susi.oneillweb/blog: www.digitalconsultant.co.uk
  • 53. Group discussion
    1) What are the opportunities and risks for managing social media in your organisation?2) Which tools and approaches could you introduce?