Welcome to Social Media for Business Management
Nov 2010
7 Roads of social media (PCM Creative, www.pcmcreative.co.uk):
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Social media for business managers handout

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Handout of resources for IPA Nottingham group relating to social media for management, research and personal branding.

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Social media for business managers handout

  1. 1. Welcome to Social Media for Business Management Nov 2010 7 Roads of social media (PCM Creative, www.pcmcreative.co.uk): 1. Generate new work 2. Customer service 3. Improve customer retention 4. Increase your knowledge 5. Align with your competitors 6. Establish authority as an expert 7. Do business more productively 3 Laws of Personal Branding (“Me 2.0” Dan Shawbel personalbrandingbook.com) Authenticity: Be yourself, replicas aren’t valuable. Define your brand before someone else does for you. Transparency: It’s better to be straightforward and honest, then lie, and have your actions work against you. Visibility: If you aren’t known, you don’t exist. Managing your business social media  Putting out a ‘shingle’ obliges you to respond  Plan social media strategically, manage responsibly  ‘Mow the lawn’ in your spaces  Be careful how you monitor employee behaviours  Create policies that balance business and personal needs Social networking success strategies POST - consider your: Passions, Outcomes, Skills needed and Tactics SEAT - Seed and share, Engage with community, Additionality (add value) Time (value it) Social tools for PAs RSS reader – Google.com/reader – read and subscribe to websites and blogs Delicious - delicious.com – bookmark what you are reading online Google Alerts – Google.com/alerts – get alerts when new content for keywords is published Social Mention – Socialmention.com – see what people are saying about you in social media WordPress - Wordpress.com (hosted) and Wordpress.org (free software download) for blogging Doodle – Doodle.com – online tool to manage meetings for large groups Tips for personal marketing on Twitter Once a day: A tip based on your experience Something personal Ask a question Re-tweet an expert Converse with a contact Converse with a key influencer Once a week: Your new or archive blog article Promote followers (follow Friday) Once a month: Build or promote a list Start a discussion Twitter management tools HootSuite – www.hootsuite.com manages all major social networks and scheduling updates TweetDeck – www.TweetDeck.com Desktop and iPhone App to manage all major social networks Contact Me Email: susi@digitalconsultant.co.uk Tel: 07981 222799 Twitter: @susioneill Skype: susi.oneill web/blog: www.digitalconsultant.co.uk

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