Freelancers Guide to Social Networking and Social Media Drama DMEX, Manchester, May 27 th  2009   2.0:
<ul><li>What I will cover: </li></ul><ul><li>What are social networks & how do they work? </li></ul><ul><li>Different type...
<ul><li>“ It’s all about the conversation ” </li></ul>
<ul><li>Popular music is “ Social Cement ” Adorno, 1941 </li></ul>
<ul><li>“When we change how we communicate, we change society.” </li></ul><ul><li>Clay Shirky,  ‘Here Comes Everybody” </l...
How does social media marketing work? SAVANTS ENTHUSIASTS CASUALS LURKERS
<ul><li>Online Communities Source: Pete Ashton, www.ash-10.com </li></ul>
<ul><li>“ Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy ins...
<ul><li>Guerilla Marketing Today </li></ul>
<ul><li>Big brands are using social media as  far-reaching, low-cost marketing tools </li></ul>
What’s the point of online communities?
 
<ul><li>Web 2.0 </li></ul>
<ul><li>But aren’t  all networks social? </li></ul>
<ul><li>“ I want to connect with people who I have something in common with and learn from and with them about the world. ...
<ul><li>Why are blogs important? </li></ul><ul><li>Technorati tracks over 70 million blogs  </li></ul><ul><li>Over 120,000...
<ul><li>Blog on Blogger or Wordpress Wordpress:  Created in Birmingham Blogger.com: -  http://digitalmediaexchange.blogspo...
<ul><li>4. Twitter   http://www.twitter.com/susioneill 5. Blog on DMEX Ning group  Dmex Ning site </li></ul><ul><li>Flickr...
<ul><li>Business Networking platforms </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li...
<ul><li>Social networking success strategies: </li></ul><ul><li>Gain  profile  (frequency strategy) </li></ul><ul><li>Shar...
<ul><li>Social networking success strategies: </li></ul><ul><li>Seed and share </li></ul><ul><li>Add value </li></ul><ul><...
<ul><li>Success stories: </li></ul><ul><li>Steve Lawson –  Bass 2.0 </li></ul><ul><li>Leanda Ryan </li></ul><ul><li> Pete ...
<ul><li>My recent social media activities: </li></ul>
<ul><li>My recent social media activities:  </li></ul>
<ul><li>When social networking goes wrong: the twitter v FedEx saga </li></ul>
<ul><li>User-generated content is a new, personalised broadcasting media existing with, not replacing, broadcast media. Lo...
<ul><li>Transmedia: “Mess is Lore” </li></ul>
<ul><li>Social Media Drama KatalystHQ  (Ashton Kutcher) Meet The Joneses  (Ford/ Baby Cow) KateModern  (Bebo)  </li></ul>
<ul><li>Social Media Drama related forms: </li></ul><ul><li>Alternative Reality Games (ARGs)  e.g.  Year Zero  (Nine Inch ...
<ul><li>DMEX Collaboration 2: The Mill - A social media soap opera </li></ul><ul><li>Drama ‘played out’ using Facebook  + ...
<ul><li>Education for Leisure  (DMEX project collaborative film) A virtual collaboration using Movie Storm to create a mac...
<ul><li>Thanks Contact Me: [email_address] Tel: 07981 222799 Twitter:  susioneill Skype: susi.oneill Blog:  www.digitalcon...
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Dmex 27 05 09 Social Networking And Social Drama

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Presentation at DMEX event, 27th May, Manchester on social media for business and social media drama.

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  • Dmex 27 05 09 Social Networking And Social Drama

    1. 1. Freelancers Guide to Social Networking and Social Media Drama DMEX, Manchester, May 27 th 2009 2.0:
    2. 2. <ul><li>What I will cover: </li></ul><ul><li>What are social networks & how do they work? </li></ul><ul><li>Different types of blogs and social networks </li></ul><ul><li>Success strategies for using social networks </li></ul><ul><li>Use of social media in drama & docs </li></ul><ul><li>DMEX collaborative drama project </li></ul>
    3. 3. <ul><li>“ It’s all about the conversation ” </li></ul>
    4. 4. <ul><li>Popular music is “ Social Cement ” Adorno, 1941 </li></ul>
    5. 5. <ul><li>“When we change how we communicate, we change society.” </li></ul><ul><li>Clay Shirky, ‘Here Comes Everybody” </li></ul>
    6. 6. How does social media marketing work? SAVANTS ENTHUSIASTS CASUALS LURKERS
    7. 7. <ul><li>Online Communities Source: Pete Ashton, www.ash-10.com </li></ul>
    8. 8. <ul><li>“ Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money ” (gmarketing.com) </li></ul>Social media is a new name for an old thing
    9. 9. <ul><li>Guerilla Marketing Today </li></ul>
    10. 10. <ul><li>Big brands are using social media as far-reaching, low-cost marketing tools </li></ul>
    11. 11. What’s the point of online communities?
    12. 13. <ul><li>Web 2.0 </li></ul>
    13. 14. <ul><li>But aren’t all networks social? </li></ul>
    14. 15. <ul><li>“ I want to connect with people who I have something in common with and learn from and with them about the world. Blogging, like other social platforms from the bonfire to the pub, enables that .” - Pete Ashton www.ash10.com </li></ul>
    15. 16. <ul><li>Why are blogs important? </li></ul><ul><li>Technorati tracks over 70 million blogs </li></ul><ul><li>Over 120,000 blogs created every day </li></ul><ul><li>Over 1.4 million new blog posts every day </li></ul><ul><li>22 of the 100 most popular websites are blogs </li></ul><ul><li>51% of blog readers shop online </li></ul><ul><li>200 million ex blogs create “dotsam” and “netsam” </li></ul>
    16. 17. <ul><li>Blog on Blogger or Wordpress Wordpress: Created in Birmingham Blogger.com: - http://digitalmediaexchange.blogspot.com/ Business blog - 4IP </li></ul><ul><li>2. Vlog - video blog Gordon Howe’s DMEX journey </li></ul><ul><li>3. Flickr photo diary Typepad: Inside a Black Apple Clore Leadership Program </li></ul>
    17. 18. <ul><li>4. Twitter http://www.twitter.com/susioneill 5. Blog on DMEX Ning group Dmex Ning site </li></ul><ul><li>Flickr Creative Commons Images </li></ul>
    18. 19. <ul><li>Business Networking platforms </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Specialist networks DMEX Ning </li></ul>
    19. 20. <ul><li>Social networking success strategies: </li></ul><ul><li>Gain profile (frequency strategy) </li></ul><ul><li>Share knowledge to be seen as an expert </li></ul><ul><li>Solve your problems /solve others problems </li></ul><ul><li>Informal talk to build trusted relationships </li></ul><ul><li>Small time-blocks for long-term investment </li></ul>
    20. 21. <ul><li>Social networking success strategies: </li></ul><ul><li>Seed and share </li></ul><ul><li>Add value </li></ul><ul><li>Have fun </li></ul><ul><li>Value your time </li></ul>
    21. 22. <ul><li>Success stories: </li></ul><ul><li>Steve Lawson – Bass 2.0 </li></ul><ul><li>Leanda Ryan </li></ul><ul><li> Pete Ashton </li></ul>
    22. 23. <ul><li>My recent social media activities: </li></ul>
    23. 24. <ul><li>My recent social media activities: </li></ul>
    24. 25. <ul><li>When social networking goes wrong: the twitter v FedEx saga </li></ul>
    25. 26. <ul><li>User-generated content is a new, personalised broadcasting media existing with, not replacing, broadcast media. LonelyGirl15 </li></ul>
    26. 27. <ul><li>Transmedia: “Mess is Lore” </li></ul>
    27. 28. <ul><li>Social Media Drama KatalystHQ (Ashton Kutcher) Meet The Joneses (Ford/ Baby Cow) KateModern (Bebo) </li></ul>
    28. 29. <ul><li>Social Media Drama related forms: </li></ul><ul><li>Alternative Reality Games (ARGs) e.g. Year Zero (Nine Inch Nails) </li></ul><ul><li>Massive Multiplayer Games (MMOs) e.g. World of Warcraft </li></ul><ul><li>Fan Fiction/Fan collaboration </li></ul>
    29. 30. <ul><li>DMEX Collaboration 2: The Mill - A social media soap opera </li></ul><ul><li>Drama ‘played out’ using Facebook + other social tools </li></ul><ul><li>About 5 young creatives based in Islington Mill, Salford </li></ul><ul><li>Exec Producer: Carlton Reeve (Illumina) </li></ul><ul><li>Looking for 5 – 8 collaborators (min 2 writers) </li></ul><ul><li>Development: late June, July August </li></ul><ul><li>Event: 2 weeks in early September More info on www.dmexnetwork.ning.com </li></ul>
    30. 31. <ul><li>Education for Leisure (DMEX project collaborative film) A virtual collaboration using Movie Storm to create a machinima short film between 6 north-west TV and Film freelancers, May 2009 </li></ul>
    31. 32. <ul><li>Thanks Contact Me: [email_address] Tel: 07981 222799 Twitter: susioneill Skype: susi.oneill Blog: www.digitalconsultant.co.uk </li></ul>
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