Freelancers Guide to Social Networking and Social Media Drama DMEX, Manchester, May 27 th 2009 2.0:

What I will cover: What are social networks & how do they work? Different types of blogs and social networks Success strategies for using social networks Use of social media in drama & docs DMEX collaborative drama project

What I will cover:

What are social networks & how do they work?

Different types of blogs and social networks

Success strategies for using social networks

Use of social media in drama & docs

DMEX collaborative drama project

“ It’s all about the conversation ”

“ It’s all about the conversation ”

Popular music is “ Social Cement ” Adorno, 1941

Popular music is “ Social Cement ” Adorno, 1941

“When we change how we communicate, we change society.” Clay Shirky, ‘Here Comes Everybody”

“When we change how we communicate, we change society.”

Clay Shirky, ‘Here Comes Everybody”

How does social media marketing work? SAVANTS ENTHUSIASTS CASUALS LURKERS

Online Communities Source: Pete Ashton, www.ash-10.com

Online Communities Source: Pete Ashton, www.ash-10.com

“ Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money ” (gmarketing.com) Social media is a new name for an old thing

“ Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money ” (gmarketing.com)

Guerilla Marketing Today

Guerilla Marketing Today

Big brands are using social media as far-reaching, low-cost marketing tools

Big brands are using social media as far-reaching, low-cost marketing tools

What’s the point of online communities?

Web 2.0

Web 2.0

But aren’t all networks social?

But aren’t all networks social?

“ I want to connect with people who I have something in common with and learn from and with them about the world. Blogging, like other social platforms from the bonfire to the pub, enables that .” - Pete Ashton www.ash10.com

“ I want to connect with people who I have something in common with and learn from and with them about the world. Blogging, like other social platforms from the bonfire to the pub, enables that .” - Pete Ashton www.ash10.com

Why are blogs important? Technorati tracks over 70 million blogs Over 120,000 blogs created every day Over 1.4 million new blog posts every day 22 of the 100 most popular websites are blogs 51% of blog readers shop online 200 million ex blogs create “dotsam” and “netsam”

Why are blogs important?

Technorati tracks over 70 million blogs

Over 120,000 blogs created every day

Over 1.4 million new blog posts every day

22 of the 100 most popular websites are blogs

51% of blog readers shop online

200 million ex blogs create “dotsam” and “netsam”

Blog on Blogger or Wordpress Wordpress: Created in Birmingham Blogger.com: - http://digitalmediaexchange.blogspot.com/ Business blog - 4IP 2. Vlog - video blog Gordon Howe’s DMEX journey 3. Flickr photo diary Typepad: Inside a Black Apple Clore Leadership Program

Blog on Blogger or Wordpress Wordpress: Created in Birmingham Blogger.com: - http://digitalmediaexchange.blogspot.com/ Business blog - 4IP

2. Vlog - video blog Gordon Howe’s DMEX journey

3. Flickr photo diary Typepad: Inside a Black Apple Clore Leadership Program

4. Twitter http://www.twitter.com/susioneill 5. Blog on DMEX Ning group Dmex Ning site Flickr Creative Commons Images

4. Twitter http://www.twitter.com/susioneill 5. Blog on DMEX Ning group Dmex Ning site

Flickr Creative Commons Images

Business Networking platforms LinkedIn Twitter Facebook Specialist networks DMEX Ning

Business Networking platforms

LinkedIn

Twitter

Facebook

Specialist networks DMEX Ning

Social networking success strategies: Gain profile (frequency strategy) Share knowledge to be seen as an expert Solve your problems /solve others problems Informal talk to build trusted relationships Small time-blocks for long-term investment

Social networking success strategies:

Gain profile (frequency strategy)

Share knowledge to be seen as an expert

Solve your problems /solve others problems

Informal talk to build trusted relationships

Small time-blocks for long-term investment

Social networking success strategies: Seed and share Add value Have fun Value your time

Social networking success strategies:

Seed and share

Add value

Have fun

Value your time

Success stories: Steve Lawson – Bass 2.0 Leanda Ryan Pete Ashton

Success stories:

Steve Lawson – Bass 2.0

Leanda Ryan

Pete Ashton

My recent social media activities:

My recent social media activities:

My recent social media activities:

My recent social media activities:

When social networking goes wrong: the twitter v FedEx saga

When social networking goes wrong: the twitter v FedEx saga

User-generated content is a new, personalised broadcasting media existing with, not replacing, broadcast media. LonelyGirl15

User-generated content is a new, personalised broadcasting media existing with, not replacing, broadcast media. LonelyGirl15

Transmedia: “Mess is Lore”

Transmedia: “Mess is Lore”

Social Media Drama KatalystHQ (Ashton Kutcher) Meet The Joneses (Ford/ Baby Cow) KateModern (Bebo)

Social Media Drama KatalystHQ (Ashton Kutcher) Meet The Joneses (Ford/ Baby Cow) KateModern (Bebo)

Social Media Drama related forms: Alternative Reality Games (ARGs) e.g. Year Zero (Nine Inch Nails) Massive Multiplayer Games (MMOs) e.g. World of Warcraft Fan Fiction/Fan collaboration

Social Media Drama related forms:

Alternative Reality Games (ARGs) e.g. Year Zero (Nine Inch Nails)

Massive Multiplayer Games (MMOs) e.g. World of Warcraft

Fan Fiction/Fan collaboration

DMEX Collaboration 2: The Mill - A social media soap opera Drama ‘played out’ using Facebook + other social tools About 5 young creatives based in Islington Mill, Salford Exec Producer: Carlton Reeve (Illumina) Looking for 5 – 8 collaborators (min 2 writers) Development: late June, July August Event: 2 weeks in early September More info on www.dmexnetwork.ning.com

DMEX Collaboration 2: The Mill - A social media soap opera

Drama ‘played out’ using Facebook + other social tools

About 5 young creatives based in Islington Mill, Salford

Exec Producer: Carlton Reeve (Illumina)

Looking for 5 – 8 collaborators (min 2 writers)

Development: late June, July August

Event: 2 weeks in early September More info on www.dmexnetwork.ning.com

Education for Leisure (DMEX project collaborative film) A virtual collaboration using Movie Storm to create a machinima short film between 6 north-west TV and Film freelancers, May 2009

Education for Leisure (DMEX project collaborative film) A virtual collaboration using Movie Storm to create a machinima short film between 6 north-west TV and Film freelancers, May 2009

Thanks Contact Me: [email_address] Tel: 07981 222799 Twitter: susioneill Skype: susi.oneill Blog: www.digitalconsultant.co.uk

Thanks Contact Me: [email_address] Tel: 07981 222799 Twitter: susioneill Skype: susi.oneill Blog: www.digitalconsultant.co.uk