Blaggers Guide to Blogging and Social Networking 2.0:

What I will cover: Why use social networks? Look at different types of blogs and social networks Success strategies for using social networks

What I will cover:

Why use social networks?

Look at different types of blogs and social networks

Success strategies for using social networks

Why are blogs important? Technorati tracks over 70 million blogs Over 120,000 blogs created every day Over 1.4 million new blog posts every day 22 of the 100 most popular websites are blogs 51% of blog readers shop online 200 million ex blogs create “dotsam” and “netsam”

Why are blogs important?

Technorati tracks over 70 million blogs

Over 120,000 blogs created every day

Over 1.4 million new blog posts every day

22 of the 100 most popular websites are blogs

51% of blog readers shop online

200 million ex blogs create “dotsam” and “netsam”

“ It’s all about the conversation ”

“ It’s all about the conversation ”

Blog on Blogger or Wordpress Wordpress: Created in Birmingham Blogger.com: - http://digitalmediaexchange.blogspot.com/ Business blog - 4IP 2. Vlog - video blog First day of work placement 3. Flickr photo diary Typepad: Inside a Black Apple Clore Leadership Program

Blog on Blogger or Wordpress Wordpress: Created in Birmingham Blogger.com: - http://digitalmediaexchange.blogspot.com/ Business blog - 4IP

2. Vlog - video blog First day of work placement

3. Flickr photo diary Typepad: Inside a Black Apple Clore Leadership Program

4. Twitter http://www.twitter.com/susioneill 5. Blog on DMEX Ning group Dmex Ning site Flickr Creative Commons Images

4. Twitter http://www.twitter.com/susioneill 5. Blog on DMEX Ning group Dmex Ning site

Flickr Creative Commons Images

Web 2.0

Web 2.0

But aren’t all networks social?

But aren’t all networks social?

“ I want to connect with people who I have something in common with and learn from and with them about the world. Blogging, like other social platforms from the bonfire to the pub, enables that . - Pete Ashton www.ash10.com

“ I want to connect with people who I have something in common with and learn from and with them about the world. Blogging, like other social platforms from the bonfire to the pub, enables that . - Pete Ashton www.ash10.com

Business Networking platforms LinkedIn Twitter Facebook Specialist networks DMEX Ning

Business Networking platforms

LinkedIn

Twitter

Facebook

Specialist networks DMEX Ning

Social networking success strategies: Gain profile (frequency strategy) Share knowledge to be seen as an expert Solve your problems/solve others problems Informal talk to build trusted relationships Small time-blocks for long-term investment

Social networking success strategies:

Gain profile (frequency strategy)

Share knowledge to be seen as an expert

Solve your problems/solve others problems

Informal talk to build trusted relationships

Small time-blocks for long-term investment

Social networking success strategies: Seed and share Add value Have fun Value your time

Social networking success strategies:

Seed and share

Add value

Have fun

Value your time

Success stories: Steve Lawson – Bass 2.0 Leanda Ryan

Success stories: Steve Lawson – Bass 2.0 Leanda Ryan

When social networking goes wrong: the twitter v FedEx saga

When social networking goes wrong: the twitter v FedEx saga

Thanks Contact Me: [email_address] Tel: 07981 222799 Twitter: www.twitter.com/susioneill Skype: susi.oneill Blog: www.digitalconsultant.co.uk

Thanks Contact Me: [email_address] Tel: 07981 222799 Twitter: www.twitter.com/susioneill Skype: susi.oneill Blog: www.digitalconsultant.co.uk