Blaggers Guide to Blogging and Social Networking   2.0:
<ul><li>What I will cover: </li></ul><ul><li>Why use social networks? </li></ul><ul><li>Look at different types of blogs a...
<ul><li>Why are blogs important? </li></ul><ul><li>Technorati tracks over 70 million blogs  </li></ul><ul><li>Over 120,000...
<ul><li>“ It’s all about the conversation ” </li></ul>
<ul><li>Blog on Blogger or Wordpress Wordpress:  Created in Birmingham Blogger.com: -  http://digitalmediaexchange.blogspo...
<ul><li>4. Twitter   http://www.twitter.com/susioneill 5. Blog on DMEX Ning group  Dmex Ning site </li></ul><ul><li>Flickr...
<ul><li>Web 2.0 </li></ul>
<ul><li>But aren’t  all networks social? </li></ul>
<ul><li>“ I want to connect with people who I have something in common with and learn from and with them about the world. ...
<ul><li>Business Networking platforms </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li...
<ul><li>Social networking success strategies: </li></ul><ul><li>Gain profile (frequency strategy) </li></ul><ul><li>Share ...
<ul><li>Social networking success strategies: </li></ul><ul><li>Seed and share </li></ul><ul><li>Add value </li></ul><ul><...
<ul><li>Success stories: Steve Lawson –  Bass 2.0 Leanda Ryan  </li></ul>
<ul><li>When social networking goes wrong: the twitter v FedEx saga </li></ul>
<ul><li>Thanks Contact Me: [email_address] Tel: 07981 222799 Twitter:  www.twitter.com/susioneill Skype: susi.oneill Blog:...
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Dmex 04 02 09 Blogging And Social Networking

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Presentation for the DMEX digital training programme, Manchester, 04/02/09 for TV freelancers on how to use social media and blogging as a freelance media professional.

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Dmex 04 02 09 Blogging And Social Networking

  1. 1. Blaggers Guide to Blogging and Social Networking 2.0:
  2. 2. <ul><li>What I will cover: </li></ul><ul><li>Why use social networks? </li></ul><ul><li>Look at different types of blogs and social networks </li></ul><ul><li>Success strategies for using social networks </li></ul>
  3. 3. <ul><li>Why are blogs important? </li></ul><ul><li>Technorati tracks over 70 million blogs </li></ul><ul><li>Over 120,000 blogs created every day </li></ul><ul><li>Over 1.4 million new blog posts every day </li></ul><ul><li>22 of the 100 most popular websites are blogs </li></ul><ul><li>51% of blog readers shop online </li></ul><ul><li>200 million ex blogs create “dotsam” and “netsam” </li></ul>
  4. 4. <ul><li>“ It’s all about the conversation ” </li></ul>
  5. 5. <ul><li>Blog on Blogger or Wordpress Wordpress: Created in Birmingham Blogger.com: - http://digitalmediaexchange.blogspot.com/ Business blog - 4IP </li></ul><ul><li>2. Vlog - video blog First day of work placement </li></ul><ul><li>3. Flickr photo diary Typepad: Inside a Black Apple Clore Leadership Program </li></ul>
  6. 6. <ul><li>4. Twitter http://www.twitter.com/susioneill 5. Blog on DMEX Ning group Dmex Ning site </li></ul><ul><li>Flickr Creative Commons Images </li></ul>
  7. 7. <ul><li>Web 2.0 </li></ul>
  8. 8. <ul><li>But aren’t all networks social? </li></ul>
  9. 9. <ul><li>“ I want to connect with people who I have something in common with and learn from and with them about the world. Blogging, like other social platforms from the bonfire to the pub, enables that . - Pete Ashton www.ash10.com </li></ul>
  10. 10. <ul><li>Business Networking platforms </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Specialist networks DMEX Ning </li></ul>
  11. 11. <ul><li>Social networking success strategies: </li></ul><ul><li>Gain profile (frequency strategy) </li></ul><ul><li>Share knowledge to be seen as an expert </li></ul><ul><li>Solve your problems/solve others problems </li></ul><ul><li>Informal talk to build trusted relationships </li></ul><ul><li>Small time-blocks for long-term investment </li></ul>
  12. 12. <ul><li>Social networking success strategies: </li></ul><ul><li>Seed and share </li></ul><ul><li>Add value </li></ul><ul><li>Have fun </li></ul><ul><li>Value your time </li></ul>
  13. 13. <ul><li>Success stories: Steve Lawson – Bass 2.0 Leanda Ryan </li></ul>
  14. 14. <ul><li>When social networking goes wrong: the twitter v FedEx saga </li></ul>
  15. 15. <ul><li>Thanks Contact Me: [email_address] Tel: 07981 222799 Twitter: www.twitter.com/susioneill Skype: susi.oneill Blog: www.digitalconsultant.co.uk </li></ul>

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