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Dmex 04 02 09 Blogging And Social Networking
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Dmex 04 02 09 Blogging And Social Networking

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Presentation for the DMEX digital training programme, Manchester, 04/02/09 for TV freelancers on how to use social media and blogging as a freelance media professional.

Presentation for the DMEX digital training programme, Manchester, 04/02/09 for TV freelancers on how to use social media and blogging as a freelance media professional.

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Transcript

  • 1. Blaggers Guide to Blogging and Social Networking 2.0:
  • 2.
    • What I will cover:
    • Why use social networks?
    • Look at different types of blogs and social networks
    • Success strategies for using social networks
  • 3.
    • Why are blogs important?
    • Technorati tracks over 70 million blogs
    • Over 120,000 blogs created every day
    • Over 1.4 million new blog posts every day
    • 22 of the 100 most popular websites are blogs
    • 51% of blog readers shop online
    • 200 million ex blogs create “dotsam” and “netsam”
  • 4.
    • “ It’s all about the conversation ”
  • 5.
    • Blog on Blogger or Wordpress Wordpress: Created in Birmingham Blogger.com: - http://digitalmediaexchange.blogspot.com/ Business blog - 4IP
    • 2. Vlog - video blog First day of work placement
    • 3. Flickr photo diary Typepad: Inside a Black Apple Clore Leadership Program
  • 6.
    • 4. Twitter http://www.twitter.com/susioneill 5. Blog on DMEX Ning group Dmex Ning site
    • Flickr Creative Commons Images
  • 7.
    • Web 2.0
  • 8.
    • But aren’t all networks social?
  • 9.
    • “ I want to connect with people who I have something in common with and learn from and with them about the world. Blogging, like other social platforms from the bonfire to the pub, enables that . - Pete Ashton www.ash10.com
  • 10.
    • Business Networking platforms
    • LinkedIn
    • Twitter
    • Facebook
    • Specialist networks DMEX Ning
  • 11.
    • Social networking success strategies:
    • Gain profile (frequency strategy)
    • Share knowledge to be seen as an expert
    • Solve your problems/solve others problems
    • Informal talk to build trusted relationships
    • Small time-blocks for long-term investment
  • 12.
    • Social networking success strategies:
    • Seed and share
    • Add value
    • Have fun
    • Value your time
  • 13.
    • Success stories: Steve Lawson – Bass 2.0 Leanda Ryan
  • 14.
    • When social networking goes wrong: the twitter v FedEx saga
  • 15.
    • Thanks Contact Me: [email_address] Tel: 07981 222799 Twitter: www.twitter.com/susioneill Skype: susi.oneill Blog: www.digitalconsultant.co.uk

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