Creating online video for the web


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Creating online video for the web

  1. 1. Creative Exchange Online Video for the Web Tues 29 th June 2010
  2. 2. Today’s workshop <ul><li>The online video phenomena </li></ul><ul><li>YouTube statistics </li></ul><ul><li>Animation </li></ul><ul><li>Successful business marketing videos </li></ul><ul><li>Tips for creating online marketing video </li></ul><ul><li>Workshop 1: creating and uploading a video </li></ul><ul><li>Workshop 2: creating an animation </li></ul>
  3. 3. Did you Know 4.0 (1.5M YouTube views)
  4. 4. The online video phenomena <ul><li>Did you Know? </li></ul><ul><li>Social networking in Plain English </li></ul><ul><li>Chris Brogan – ‘Don’t be that guy’ </li></ul><ul><li>Documentally interviews Nick Clegg </li></ul>
  5. 5. Online video stats <ul><li>UK Online video increasing 37% each year (ComScore Feb 2010) </li></ul><ul><li>Online video is ‘Lean forward’ not ‘lean back’ like TV </li></ul><ul><li>33 billion video watched in Dec 2009, YouTube has a 40% share of video views (in USA) </li></ul><ul><li>Online video advertising has 3-7% response (10 x online banner advertising) </li></ul><ul><li>Video fastest growing online ad sector, spend doubling each year </li></ul><ul><li>44% of online video viewed at work (Nielsen, USA, 2009) </li></ul><ul><li>Placement of a video on a home page can increase your SEO score by a factor of 50 (Forrester, 2009) </li></ul><ul><li>Video appears in Google main search results (search: Hiking ) </li></ul>
  6. 6. Online video shortens the sales funnel <ul><li>Online video entry point </li></ul>
  7. 7. Google TV: bid to advertise on TV
  8. 8. YouTube and user-generated content <ul><li>Angry Cat: 26M </li></ul><ul><li>Paul Potts: 65M </li></ul><ul><li>Cillit Bang remix: 4M </li></ul><ul><li>Lily Allen: 23M </li></ul><ul><li>Joel Bauer: 1.5M </li></ul><ul><li>What the Buck? 5M </li></ul><ul><li>Dr Who: 600,000 </li></ul><ul><li>Charlie : 193M </li></ul>
  9. 9. Online video and the long tail
  10. 11. Online video landscape of content producers Diana Kaplan: Blip.TV
  11. 14. The ‘average’ YouTube video <ul><li>Has 500 views over time </li></ul><ul><li>25% of those views will come in the first four days </li></ul><ul><li>Only the first 30 to 60 seconds will be watched </li></ul><ul><li>45% ‘recover’ (searching for something they’ve already seen) </li></ul><ul><li>55% ‘discover’ (search or something from a link) </li></ul>
  12. 15. Animation tools <ul><li>MovieStorm: The Devil Made Me Twitter </li></ul><ul><li>Xtranormal: Napoleon </li></ul><ul><li>Animoto: New Art Exchange </li></ul><ul><li>Text: The future of publishing </li></ul>
  13. 16. Equipment: Filming (£100-£150) Flip: Mino or Ultra HD Kodak Zi6 or Zi8 Tripod: desktop and full size
  14. 17. Equipment: editing (£0 - £60) <ul><li>iMovie – free for Mac </li></ul><ul><li>Windows Movie Maker – free for Windows </li></ul><ul><li>Adobe Premiere Elements – PC/Mac c. £60 </li></ul>
  15. 18. Channels: Vimeo
  16. 19. Live streaming: Qik
  17. 20. Successful business videos <ul><li>Wiggly Wigglers </li></ul><ul><li>Will It Blend? </li></ul><ul><li>Panacea 901 </li></ul><ul><li>RSM McGladrey </li></ul><ul><li> – Agent Provocateur </li></ul>
  18. 21. YouTube Analytics
  19. 22. Welcome video 80% of people click on the video first – Steve Strauss
  20. 23. Workshops <ul><li>Workshop 1: Working in pairs, create a short (under 2 minute) video to promote one of your businesses </li></ul><ul><li>Workshop 2: </li></ul><ul><li>Working alone, use or </li></ul><ul><li> to create a short (30 second) film to promote your business </li></ul>
  21. 24. More resources Creative Exchange – media & e-marketing courses Social Media Strategy – Thurs 8 July, £99 Digital Strategy – Thurs 28th October, £150 Creative Industries Network , Derby Database of Derbyshire creative businesses including branding, design & photography Wooshii Online marketplace for outsourcing video, animation and rich media web content Visible Gains Blog on video conversion for business marketing
  22. 25. Thank you <ul><li>Susi O’Neill, Digital Consultant </li></ul><ul><li>Twitter @susioneill LinkedIn/Facebook @susioneill </li></ul><ul><li>email: [email_address] Tel: 07981 222799 </li></ul>