Creating online video for the web

Creative Exchange Online Video for the Web Tues 29 th June 2010

Today’s workshop
The online video phenomena
YouTube statistics
Animation
Successful business marketing videos
Tips for creating online marketing video
Workshop 1: creating and uploading a video
Workshop 2: creating an animation

Did you Know 4.0 (1.5M YouTube views)

The online video phenomena
Did you Know?
Social networking in Plain English
Chris Brogan – ‘Don’t be that guy’
Documentally interviews Nick Clegg

Online video stats
UK Online video increasing 37% each year (ComScore Feb 2010)
Online video is ‘Lean forward’ not ‘lean back’ like TV
33 billion video watched in Dec 2009, YouTube has a 40% share of video views (in USA)
Online video advertising has 3-7% response (10 x online banner advertising)
Video fastest growing online ad sector, spend doubling each year
44% of online video viewed at work (Nielsen, USA, 2009)
Placement of a video on a home page can increase your SEO score by a factor of 50 (Forrester, 2009)
Video appears in Google main search results (search: Hiking )

Online video shortens the sales funnel
Online video entry point

Google TV: bid to advertise on TV

YouTube and user-generated content
Angry Cat: 26M
Paul Potts: 65M
Cillit Bang remix: 4M
Lily Allen: 23M
Joel Bauer: 1.5M
What the Buck? 5M
Dr Who: 600,000
Charlie : 193M

Online video and the long tail

Online video landscape of content producers Diana Kaplan: Blip.TV

The ‘average’ YouTube video
Has 500 views over time
25% of those views will come in the first four days
Only the first 30 to 60 seconds will be watched
45% ‘recover’ (searching for something they’ve already seen)
55% ‘discover’ (search or something from a link)

Animation tools
MovieStorm: The Devil Made Me Twitter
Xtranormal: Napoleon
Animoto: New Art Exchange
Text: The future of publishing

Equipment: Filming (£100-£150) Flip: Mino or Ultra HD Kodak Zi6 or Zi8 Tripod: desktop and full size

Equipment: editing (£0 - £60)
iMovie – free for Mac
Windows Movie Maker – free for Windows
Adobe Premiere Elements – PC/Mac c. £60

Channels: Vimeo

Live streaming: Qik

Successful business videos
Wiggly Wigglers
Will It Blend?
Panacea 901
RSM McGladrey
Coull.com – Agent Provocateur

YouTube Analytics

Welcome video 80% of people click on the video first – Steve Strauss

Workshops
Workshop 1: Working in pairs, create a short (under 2 minute) video to promote one of your businesses
Workshop 2:
Working alone, use Animoto.com or
Xtranormal.com to create a short (30 second) film to promote your business

More resources Creative Exchange – media & e-marketing courses Social Media Strategy – Thurs 8 July, £99 Digital Strategy – Thurs 28th October, £150 http://www.derby.ac.uk/creative-exchange Creative Industries Network , Derby Database of Derbyshire creative businesses including branding, design & photography http://www.creative-cin.co.uk/ Wooshii www.wooshii.com Online marketplace for outsourcing video, animation and rich media web content Visible Gains www.blog.visiblegains.com Blog on video conversion for business marketing

Thank you
Susi O’Neill, Digital Consultant www.digitalconsultant.co.uk
Twitter @susioneill LinkedIn/Facebook @susioneill
email: [email_address] Tel: 07981 222799

Creating online video for the web

by Digital Consultant

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