A Girl Geek’s Guide to Social Networking for Business Nottingham, 22 nd June 2009 Susi O’Neill Digital Consultant

What I will cover: The history of social networking Why it is important How does it work? Success strategies for using social networks – personal and clients Social media I like and why

What I will cover:

The history of social networking

Why it is important

How does it work?

Success strategies for using social networks – personal and clients

Social media I like and why

My background: Digital content producer, online marketing & website manager 2000-6 Currently consultant to digital industries and advisor to business/public sector on all things digital

“ It’s all about the conversation ”

Social media: History

Popular music is “ Social Cement ” Adorno, 1941

Popular music is “ Social Cement ” Adorno, 1941

“ Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money ” (gmarketing.com) Social media is a new name for an old thing

“ Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money ” (gmarketing.com)

Guerilla Marketing Today

Guerilla Marketing Today

Usenet Newsroup, established 1981 (now Google Groups)

Usenet Newsroup, established 1981 (now Google Groups)

YaBB Bulletin board, July 2000

YaBB Bulletin board, July 2000

“ When we change how we communicate, we change society.” Clay Shirky, ‘Here Comes Everybody”

“ When we change how we communicate, we change society.”

Clay Shirky, ‘Here Comes Everybody”

2007: The Tipping Point

Web 2.0

Web 2.0

Big brands are using social media as far-reaching, low-cost marketing tools

Big brands are using social media as far-reaching, low-cost marketing tools

Social media: How does it work?

How does social media marketing work? SAVANTS ENTHUSIASTS CASUALS LURKERS

Online Communities Source: Pete Ashton, www.ash-10.com

Online Communities Source: Pete Ashton, www.ash-10.com

What’s the point of online communities?

But aren’t all networks social?

But aren’t all networks social?

Social media: Why is it important?

Technorati tracks over 70 million blogs Over 1.4 million new blog posts every day Wikipedia: 2.9 Million articles in English YouTube: 100 Million videos Second Life: 1.5 Million residents

Technorati tracks over 70 million blogs

Over 1.4 million new blog posts every day

Wikipedia: 2.9 Million articles in English

YouTube: 100 Million videos

Second Life: 1.5 Million residents

Success strategies: Personal/ own business

Gain profile (frequency strategy) Share knowledge to be seen as an expert Solve your problems /solve others problems Informal talk to build trusted relationships Small time-blocks for long-term investment

Gain profile (frequency strategy)

Share knowledge to be seen as an expert

Solve your problems /solve others problems

Informal talk to build trusted relationships

Small time-blocks for long-term investment

Seed and share Add value Have fun Value your time

Seed and share

Add value

Have fun

Value your time

When social networking goes wrong: the twitter v FedEx saga

When social networking goes wrong: the twitter v FedEx saga

Success strategies: selling to clients

They don’t get it #1: Twitter to a non-user

They don’t get it #2: Why? Their peers aren’t using it (Twitter and teens) It’s confusing It’s time consuming Not sure about the purpose It doesn’t add bottom line value (email marketing transactions 3 x more effectives at conversion than social media (source: e-dialog pan European study, 2009)

Their peers aren’t using it (Twitter and teens)

It’s confusing

It’s time consuming

Not sure about the purpose

It doesn’t add bottom line value (email marketing transactions 3 x more effectives at conversion than social media (source: e-dialog pan European study, 2009)

They don’t get it #3: Diagnostic See where social media can add short-cuts and benefits, not more work Propose a solution based on need, not technology Sell the fun aspects – autonomy

See where social media can add short-cuts and benefits, not more work

Propose a solution based on need, not technology

Sell the fun aspects – autonomy

Social media I like

My recent social media activities:

My recent social media activities:

Social media I like #1: Created In Birmingham

http://creativenotts.wordpress.com Subtle plug: Creative Notts Blog

http://creativenotts.wordpress.com

http://theblackapple.typepad.com Social media I like #2: Inside a Black Apple

http://theblackapple.typepad.com

http://dmexnetwork.ning.com Social media I like #3: Ning

http://dmexnetwork.ning.com

http://www.linkedin.com/answers Social media I like #4: Linked In Answers

http://www.linkedin.com/answers

Social media I like #5: Facebook

Twitter research: What defines a ‘girl geek’?

My Girl Geek heroines Delia Derbyshire Clara Rockmore

Thank you Contact Me: [email_address] Tel: 07981 222799 Twitter: susioneill Skype: susi.oneill Blog: www.digitalconsultant.co.uk

Thank you Contact Me: [email_address]

Tel: 07981 222799 Twitter: susioneill Skype: susi.oneill Blog: www.digitalconsultant.co.uk