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22 06 09 Girl Geek Dinners Social Media For Biz
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22 06 09 Girl Geek Dinners Social Media For Biz

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Presentation on using social media particularly for 'girl geeks' - for Girl Geek Dinners, 22/06/09

Presentation on using social media particularly for 'girl geeks' - for Girl Geek Dinners, 22/06/09

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  • 1. A Girl Geek’s Guide to Social Networking for Business Nottingham, 22 nd June 2009 Susi O’Neill Digital Consultant
  • 2.  
  • 3.
    • What I will cover:
    • The history of social networking
    • Why it is important
    • How does it work?
    • Success strategies for using social networks – personal and clients
    • Social media I like and why
  • 4. My background: Digital content producer, online marketing & website manager 2000-6 Currently consultant to digital industries and advisor to business/public sector on all things digital
  • 5. “ It’s all about the conversation ”
  • 6. Social media: History
  • 7.
    • Popular music is “ Social Cement ” Adorno, 1941
  • 8.
    • “ Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money ” (gmarketing.com)
    Social media is a new name for an old thing
  • 9.
    • Guerilla Marketing Today
  • 10.
    • Usenet Newsroup, established 1981 (now Google Groups)
  • 11.
    • YaBB Bulletin board, July 2000
  • 12.
    • “ When we change how we communicate, we change society.”
    • Clay Shirky, ‘Here Comes Everybody”
  • 13. 2007: The Tipping Point
  • 14.
    • Web 2.0
  • 15.
    • Big brands are using social media as far-reaching, low-cost marketing tools
  • 16. Social media: How does it work?
  • 17. How does social media marketing work? SAVANTS ENTHUSIASTS CASUALS LURKERS
  • 18.
    • Online Communities Source: Pete Ashton, www.ash-10.com
  • 19. What’s the point of online communities?
  • 20.
    • But aren’t all networks social?
  • 21. Social media: Why is it important?
  • 22.
    • Technorati tracks over 70 million blogs
    • Over 1.4 million new blog posts every day
    • Wikipedia: 2.9 Million articles in English
    • YouTube: 100 Million videos
    • Second Life: 1.5 Million residents
  • 23. Success strategies: Personal/ own business
  • 24.
    • Gain profile (frequency strategy)
    • Share knowledge to be seen as an expert
    • Solve your problems /solve others problems
    • Informal talk to build trusted relationships
    • Small time-blocks for long-term investment
  • 25.
    • Seed and share
    • Add value
    • Have fun
    • Value your time
  • 26.
    • When social networking goes wrong: the twitter v FedEx saga
  • 27. Success strategies: selling to clients
  • 28. They don’t get it #1: Twitter to a non-user
  • 29. They don’t get it #2: Why?
    • Their peers aren’t using it (Twitter and teens)
    • It’s confusing
    • It’s time consuming
    • Not sure about the purpose
    • It doesn’t add bottom line value (email marketing transactions 3 x more effectives at conversion than social media (source: e-dialog pan European study, 2009)
  • 30. They don’t get it #3: Diagnostic
    • See where social media can add short-cuts and benefits, not more work
    • Propose a solution based on need, not technology
    • Sell the fun aspects – autonomy
  • 31. Social media I like
  • 32.
    • My recent social media activities:
  • 33. Social media I like #1: Created In Birmingham
  • 34.
    • http://creativenotts.wordpress.com
    Subtle plug: Creative Notts Blog
  • 35.
    • http://theblackapple.typepad.com
    Social media I like #2: Inside a Black Apple
  • 36.
    • http://dmexnetwork.ning.com
    Social media I like #3: Ning
  • 37.
    • http://www.linkedin.com/answers
    Social media I like #4: Linked In Answers
  • 38. Social media I like #5: Facebook
  • 39. Twitter research: What defines a ‘girl geek’?
  • 40.  
  • 41. My Girl Geek heroines Delia Derbyshire Clara Rockmore
  • 42.
    • Thank you Contact Me: [email_address]
    • Tel: 07981 222799 Twitter: susioneill Skype: susi.oneill Blog: www.digitalconsultant.co.uk