22 06 09 Girl Geek Dinners Social Media For Biz

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Presentation on using social media particularly for 'girl geeks' - for Girl Geek Dinners, 22/06/09

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22 06 09 Girl Geek Dinners Social Media For Biz

  1. 1. A Girl Geek’s Guide to Social Networking for Business Nottingham, 22 nd June 2009 Susi O’Neill Digital Consultant
  2. 3. <ul><li>What I will cover: </li></ul><ul><li>The history of social networking </li></ul><ul><li>Why it is important </li></ul><ul><li>How does it work? </li></ul><ul><li>Success strategies for using social networks – personal and clients </li></ul><ul><li>Social media I like and why </li></ul>
  3. 4. My background: Digital content producer, online marketing & website manager 2000-6 Currently consultant to digital industries and advisor to business/public sector on all things digital
  4. 5. “ It’s all about the conversation ”
  5. 6. Social media: History
  6. 7. <ul><li>Popular music is “ Social Cement ” Adorno, 1941 </li></ul>
  7. 8. <ul><li>“ Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money ” (gmarketing.com) </li></ul>Social media is a new name for an old thing
  8. 9. <ul><li>Guerilla Marketing Today </li></ul>
  9. 10. <ul><li>Usenet Newsroup, established 1981 (now Google Groups) </li></ul>
  10. 11. <ul><li>YaBB Bulletin board, July 2000 </li></ul>
  11. 12. <ul><li>“ When we change how we communicate, we change society.” </li></ul><ul><li>Clay Shirky, ‘Here Comes Everybody” </li></ul>
  12. 13. 2007: The Tipping Point
  13. 14. <ul><li>Web 2.0 </li></ul>
  14. 15. <ul><li>Big brands are using social media as far-reaching, low-cost marketing tools </li></ul>
  15. 16. Social media: How does it work?
  16. 17. How does social media marketing work? SAVANTS ENTHUSIASTS CASUALS LURKERS
  17. 18. <ul><li>Online Communities Source: Pete Ashton, www.ash-10.com </li></ul>
  18. 19. What’s the point of online communities?
  19. 20. <ul><li>But aren’t all networks social? </li></ul>
  20. 21. Social media: Why is it important?
  21. 22. <ul><li>Technorati tracks over 70 million blogs </li></ul><ul><li>Over 1.4 million new blog posts every day </li></ul><ul><li>Wikipedia: 2.9 Million articles in English </li></ul><ul><li>YouTube: 100 Million videos </li></ul><ul><li>Second Life: 1.5 Million residents </li></ul>
  22. 23. Success strategies: Personal/ own business
  23. 24. <ul><li>Gain profile (frequency strategy) </li></ul><ul><li>Share knowledge to be seen as an expert </li></ul><ul><li>Solve your problems /solve others problems </li></ul><ul><li>Informal talk to build trusted relationships </li></ul><ul><li>Small time-blocks for long-term investment </li></ul>
  24. 25. <ul><li>Seed and share </li></ul><ul><li>Add value </li></ul><ul><li>Have fun </li></ul><ul><li>Value your time </li></ul>
  25. 26. <ul><li>When social networking goes wrong: the twitter v FedEx saga </li></ul>
  26. 27. Success strategies: selling to clients
  27. 28. They don’t get it #1: Twitter to a non-user
  28. 29. They don’t get it #2: Why? <ul><li>Their peers aren’t using it (Twitter and teens) </li></ul><ul><li>It’s confusing </li></ul><ul><li>It’s time consuming </li></ul><ul><li>Not sure about the purpose </li></ul><ul><li>It doesn’t add bottom line value (email marketing transactions 3 x more effectives at conversion than social media (source: e-dialog pan European study, 2009) </li></ul>
  29. 30. They don’t get it #3: Diagnostic <ul><li>See where social media can add short-cuts and benefits, not more work </li></ul><ul><li>Propose a solution based on need, not technology </li></ul><ul><li>Sell the fun aspects – autonomy </li></ul>
  30. 31. Social media I like
  31. 32. <ul><li>My recent social media activities: </li></ul>
  32. 33. Social media I like #1: Created In Birmingham
  33. 34. <ul><li>http://creativenotts.wordpress.com </li></ul>Subtle plug: Creative Notts Blog
  34. 35. <ul><li>http://theblackapple.typepad.com </li></ul>Social media I like #2: Inside a Black Apple
  35. 36. <ul><li>http://dmexnetwork.ning.com </li></ul>Social media I like #3: Ning
  36. 37. <ul><li>http://www.linkedin.com/answers </li></ul>Social media I like #4: Linked In Answers
  37. 38. Social media I like #5: Facebook
  38. 39. Twitter research: What defines a ‘girl geek’?
  39. 41. My Girl Geek heroines Delia Derbyshire Clara Rockmore
  40. 42. <ul><li>Thank you Contact Me: [email_address] </li></ul><ul><li>Tel: 07981 222799 Twitter: susioneill Skype: susi.oneill Blog: www.digitalconsultant.co.uk </li></ul>

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