AK Authentic Adventures - Become part of the brand


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Curly Q Communications will build the partnerships to build the brand - Alaska's Authentic Adventures.

The brand will be promoted at travel and trade events around the world in partnership with Visit Anchorage and the AK Travel Industry Association.

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AK Authentic Adventures - Become part of the brand

  1. 1. Become part of the brand Marketing is about partnerships.
  2. 2. “Alaska’s Authentic Adventures” Building partnerships to build the brand.
  3. 3. About Curly Q Communications Curly and clever. Cooperatively strive for excellence. Susie Kiger, owner, spent the last 20 years working for the Alaska Railroad, promoting Alaska around the world. Her love for adventure and a proven record for successfully packaging tour product led to her next chapter in promoting Alaska. Curly Q Communications offers a range of marketing consulting services while having a little fun. Linkedin.com/curlyqcomm curlyQcommunications.com
  4. 4. Build the partnership  Complimentary products share the brand  An itinerary is created  The itinerary is promoted at travel trade events  The audience is educated about the partners  Potential customers gain enticing vacation ideas with a trusted brand
  5. 5. Create and Promote the Brand “Alaska’s Authentic Adventures”
  6. 6. Curly Q Communications will build the partnerships that share the brand. Partners will be promoted at travel trade events through a booth share or sales blitz with CVB’s and the ATIA. Ideally, 8 – 10 partners become part of the brand. Partners share the cost of travel and fees. Keep things affordable with a cost share approach.
  7. 7. Build an Itinerary A show flyer is created to promote trusted Adventure Tour products. If Alaska is on your bucket list, make it memorable. Meet up with real Alaskans who bring a whole new meaning to the word “play”. Fly to Anchorage and make your Alaska Adventure a reality! Your holiday cards are going to be awesome! Get out and play the Alaska way with expert guides. Go on a tour and see more. You’ll need a place to stay. Relax and refuel. Here’s who to contact. More …………
  8. 8. “Alaska’s Authentic Adventures” HIKE * KAYAK * ICE CLIMB * RAFT * ZIPLINE * JET BOAT * CANOE Play the Alaska way with expert guides.
  9. 9. “Alaska’s Authentic Adventures” WILDLIFE * FLIGHTSEE DAY * DAY CRUISE * CITY * CULTURE * Go on a tour and see more.
  10. 10. “Alaska’s Authentic Adventures” RELAX * REFUEL * REJUEVENATE * GET READY FOR MORE…… You’ll need a place to stay.
  11. 11. A Sample Itinerary Partners are represented and promoted in the itinerary Day 1: Fly to Anchorage. Stay at the Millenium Alaskan Hotel. Watch float planes land on Lake Hood from The Deck, a very fun Place to eat. Day 2: Learn more with Salmon Berry Tours on a two-hour tour of the town and a scenic drive up to Flat Top Mountain. Visit Downtown Anchorage. Dine. Shop. Explore the Anchorage Museum. Day 3: Get moving! Ascending Path leads you on a mountain hike, tailored to you. Explore sub-alpine ecology transitions. Day 4: Catch the train mid-morning to Spencer Glacier. Meet up with Chugach Adventures for a guided float tour ……..continued
  12. 12. Curly Q Communications 1. Builds the partnerships 2. Registers for the event 3. Consults with partners for input on product 4. Creates the itinerary to include partners 5. Recommends 7 and 10 day itineraries 6. Travels and attends the events 7. Creates show flyer with itinerary and partner contact information 8. Educates audience in person about partners 9. Provides partners with sales leads and follow up reports 10. Recommends partners track ROI with Curly Q Comm promotional code 11. Saves partners $ with cost share approach 12. Generates qualified sales leads for partners
  13. 13. Expand your reach in new markets With a trusted business partner. Travel & Adventure Shows – Dallas, Chicago, Bay Area, Los Angeles, Washington, DC, San Diego Icelandic Mid-Atlantic Workshops Europe Sales Mission Australia Workshops Estimated cost to participate in USA events average $800 per event Participation in international events are estimated at $2000 per event
  14. 14. Become part of the brand. Sign up today. (907) 351-7933 susiek@alaska.net curlyQcommunications.com