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“How Agents Can Become More Profitable Using New Tools to Generate Leads”

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  • 1. FrogPond
    Invites You to discover
    “How Agents Can Become More Profitable Using New Tools to Generate Leads
    www.HTEN.com
    1
  • 2. 2
    Where have we Been? Where are we Now? Where are we Going?
  • 3. How Many Ways Can You Read the New York Times?
    1. Print Newspaper
    2. Online Website
    3. iPhone Application
    www.HTEN.com
    3
  • 4. Good News for consumer marketers -- Email Marketing effectiveness is
    "increasing alot" by a rate of nearly 2 to 1…
    • List Segmentation
    • 5. Content Relevancy
    • 6. User Preferences
    Source: MarketingSherpaImage: MarketingSherpa
    ww.HTEN.com
  • 7. 5
    Inbound Marketing vs Outbound Marketing
    www.HTEN.com
  • 8. California Association of REALTORS Survey Results Showed…
    • 13% of Homebuyers look at newspaper advertisements
    • 9. 84% of Homebuyers use the Internet
    • 10. 80% of Agents still buy newspaper advertisement
    www.HTEN.com
    6
  • 11. What 3 Questions Should REALTORS Ask?
    • How can Housing Trends eNewsletter
    Generate Leads?
    • How can I promote myself as the Real Estate
    Expert & Trusted Advisor to today’s consumers
    while saving time and money?
    • What is the information consumers are seeking
    and how can I provide it?
    www.HTEN.com
    7
  • 12. Real Estate Market Data
    www.HTEN.com
    8
  • 13. 9
  • 14. 10
    www.HTEN.com
  • 15. 11
  • 16. How does Housing
    Trends eNewsletter BENEFIT you?
    1. FREE Online Marketing Tool - Turnkey - Saves Time & Money
    2. Personal Brand Re-Enforcer
    3. Lead Generator
    4. Relationship Builder
    5. Viral Marketer
    6. Email List Builder
    7. Provider of Valuable Content for Social Media Marketing
    www.HTEN.com
    12
  • 17. Personalize Your URL
    Branding Yourself
    http://YourName.HousingTrendseNewsletter.com
    www.HTEN.com
    13
  • 18. Adding Your Links Drives Consumers to YOU
    www.HTEN.com
    14
  • 19. 15
    Drive Traffic to Your Website
    www.HTEN.com
  • 20. 16
    FREE Member Benefit
    www.HTEN.com
  • 21. 17
    MargieDorrance
    www.HTEN.com
  • 22. 18
    www.HTEN.com
  • 23. 19
    STEP 1 – Add Photo
    www.HTEN.com
  • 24. 20
    STEP 2 - Add Your Links
    www.HTEN.com
  • 25. 21
    Step 3 – Add Your Email Address
    www.HTEN.com
  • 26. 22
    http://clients.housingtrendsenewsletter.com
    www.HTEN.com
  • 27. 23
    Agent Administrative Area
    www.HTEN.com
  • 28. 24
    Get Badges & Banners
    www.HTEN.com
  • 29. 25
    Draft Message to Email Consumers Monthly
    www.HTEN.com
  • 30. 26
    3 Easy Steps to Get Started
    www.HTEN.com
  • 31. www.HTEN.com
    27
  • 32. BE REALLY COOL
    Housing Trends eNewsletter
    is Mobile Enabled
    www.HTEN.com
    28
  • 33. Consumers read your 1 Minute Market Report from
    any location on their smart phones.
    Even while looking at waterfront properties
    www.HTEN.com
    29
  • 34. Why Internet Leads are GOOD Leads
    1. Consumer FINDS You
    2. TRUSTS You to be Knowledgable
    3. Takes an ACTION to Communicate with You
    www.HTEN.com
    30
  • 35. Marketing 2010 Bible says…
    You WILL Loose Marketing Efforts
    Time Money Reputation
    If You Do Not Respond to Email Leads
    www.HTEN.com
    31
  • 36. 32
    Ways to Share Your Free
    Housing Trends eNewsletter with Consumers
    www.HTEN.com
  • 37. Why is Social Media Important?
    Twitter exceeded 5 billion Tweets in October 2009
    YouTube has over 1 billion video views daily
    Facebook accounts for 6% of all US internet visits
    www.HTEN.com
    33
  • 38. 34
    www.HTEN.com
  • 39. Statistics about Facebook
    • More than 400 million people using Facebook
    • 40. 100 million mobile Users
    • 41. 100 million Facebook Connect users
    • 42. 25 billion items shared each month on Facebook
    www.HTEN.com
    35
  • 43. 36
    Twitter is social networking and microblogging service. 
    From a business and marketing perspective,
    Twitter helps you:
    • develop and promote your brand
    • 44. interact with your customers prospects
    • 45. track what people are saying about your company
    • 46. develop direct relationships with bloggers, journalists
    and industry leader
    www.HTEN.com
  • 47. 37
    Current Twitter Speed is around
    51,860 tweets by minute
    Tuesday May 18 14:37:59
    UTC 2010
    TweetSpeed.com
    www.HTEN.com
  • 48. 38
  • 49. 39
    Email Marketing Campaign
    • Meet Buyers and Sellers
    • 50. Ask for Email Addresses
    • 51. Add Banner to Your Email Signature
    • 52. Email Housing Trends eNewsletter to
    Consumers Each Month
    ww.HTEN.com
  • 53. REALTOR Danny Frank Reaches 2,800 Consumers
    www.HTEN.com
    40
  • 54. Housing Trends eNewsletter Provides You with Valuable Content
    To Create the Buzz
    Social Media: Networking
    Anyone can connect with Everyone from Anywhere
    2. Social Media: Publishing
    Everyone can publish Anything for Everyone
    3. Social Media: Sharing
    Anyone can promote Anything to Everyone
    www.HTEN.com
    41
  • 55. # 1 on Yahoo for “housing trends” out of 63.3 Million
    www.HTEN.com
    42
  • 56. 43
  • 57. # 1 on Google Search for “housing trends” our of 44.6 Million
    44
  • 58. 45
  • 59. 46
  • 60. 47
  • 61. ACTION PLAN:
    Sign Up Today
    Grow Email List & Email Monthly
    Sign Up & Get Involved with Social Media
    Respond to Your Leads
    Make More Money
    www.HTEN.com
    48
  • 62.
    • All REALTORS may sign up for Housing
    Trends eNewsletter
    • Many will sign up
    • 63. Few will use it effectively to generate
    business
    Where do YOU want to be?
    www.HTEN.com
    49
  • 64. Housing Trends eNewsletter
    www.HTEN.com
    50
  • 65. 51
    Sign Up at www. HTEN.com
    www.HTEN.com
  • 66. 52
    Look for these banners to on Your Associations Sites
    Click to Sign Up
    www.HTEN.com
  • 67. 53
    Housing Trends eNewsletter
    Susie Hale
    713.880.1010
    Susie@FrogPond.com
    Support: HousingTrendseNewsletter@FrogPond.com
    www.HTEN.com