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London vet show - Internet Marketing for Vets

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A whistle stop tour to marketing the vet practice othe internet. From The London Vet Show 2010

A whistle stop tour to marketing the vet practice othe internet. From The London Vet Show 2010

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    No notes for slide
  • 2006 Lightening tour of opportunities.
  • Ask re use
  • You already know how to do social networking for your practice. Word of mouth. Don;t be intimidated. You already know how to do the difficult bit, you just need to 1/ learn a few very basic technicalities 2/know whats out there 3/social conventions
  • Rapidly changing patterns of use
  • Quick tip
  • Obviously best if organic search engine optimisation means you are coming up first anyway
  • Lightening tour of opportunities. Many free or low cost

Transcript

  • 1. Internet marketing for vets Susie Samuel MA VetMB MRCVS www.vethelpdirect.com 0845 4961204 [email_address]
  • 2. www.vethelpdirect.com 0845 4961204 [email_address]
  • 3. www.vethelpdirect.com 0845 4961204 [email_address]
  • 4. www.vethelpdirect.com 0845 4961204 [email_address]
  • 5. www.vethelpdirect.com 0845 4961204 [email_address]
  • 6. www.vethelpdirect.com 0845 4961204 [email_address]
  • 7. www.vethelpdirect.com 0845 4961204 [email_address]
  • 8. www.vethelpdirect.com 0845 4961204 [email_address]
  • 9. www.vethelpdirect.com 0845 4961204 [email_address]
  • 10. www.vethelpdirect.com 0845 4961204 [email_address]
  • 11. Internet action plan
    • Interesting and engaging website
    • Search engine optimisation
    • Social networking
    • Directories
    • Monitor
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 12. Internet action plan
    • Interesting and engaging website
    • Search engine optimisation
    • Social networking
    • Pay per click ads
    • Directories
    • Monitor
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 13. Social networking
    • 25% of all UK internet time
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 14.
    • Social Media Use Demographics
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 15.
    • “ (Social networking) is human communication.”
    • Rob Key
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 16. Mobile internet
    • Twitter mobile use up by 62% since mid April Twitter
    • 50% online mobile time spent on Facebook GSMA
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 17.
    • Mobile users spend 1.4 times as many hours using social networking sites than reading and responding to e-mail
    • TNS
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 18. Social Media
    • Interact with your clients
    • ‘ Organic’ advertising
    • ‘ Viral’ spread
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 19. Facebook
    • 26M monthly active users UK
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 20.
    • 11.9 million daily reach in UK
    • The Sun 2.9M
    • X Factor 12.4M
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 21. Other Social Media
    • 3.7M Twitter
    • 2.7M My Space
    • 2.1M Linked In
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 22. Social Media getting started
    • Facebook
    • Twitter
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 23. Facebook
    • Profiles
    • Fan pages
    • Groups
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 24. www.vethelpdirect.com 0845 4961204 [email_address]
  • 25. www.vethelpdirect.com 0845 4961204 [email_address]
  • 26. www.vethelpdirect.com 0845 4961204 [email_address]
  • 27. facebook
    • You want a fan page!!
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 28. facebook
    • www.facebook.com/pages/create.php
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 29. facebook
    • www.facebook.com/username
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 30. www.vethelpdirect.com 0845 4961204 [email_address]
  • 31. www.vethelpdirect.com 0845 4961204 [email_address]
  • 32. www.vethelpdirect.com 0845 4961204 [email_address]
  • 33. twitter
    • www.twitter.com/signup
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 34. www.vethelpdirect.com 0845 4961204 [email_address]
  • 35. www.vethelpdirect.com 0845 4961204 [email_address]
  • 36. www.vethelpdirect.com 0845 4961204 [email_address]
  • 37. www.vethelpdirect.com 0845 4961204 [email_address]
  • 38. www.vethelpdirect.com 0845 4961204 [email_address]
  • 39. Social media content
    • Seasonal advice
    • Competitions
    • Promotions
    • Encourage participation
    • Respond to feedback
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 40. Social media practicalities
    • Encourage staff to participate
    • Draw up a calender for admin
    • Policy for negative comments
    • Social networking policy
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 41. Getting fans and followers
    • Newsletter
    • Posters
    • Staff
    • ‘ Suggest’ to friends
    • Ads
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 42. Other sites to explore
    • Linked In
    • You Tube
    • Flikr
    • Foursquare
    • Google places
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 43. www.vethelpdirect.com 0845 4961204 [email_address]
  • 44. www.vethelpdirect.com 0845 4961204 [email_address]
  • 45. www.vethelpdirect.com 0845 4961204 [email_address]
  • 46. www.vethelpdirect.com 0845 4961204 [email_address]
  • 47. www.vethelpdirect.com 0845 4961204 [email_address]
  • 48. www.vethelpdirect.com 0845 4961204 [email_address]
  • 49. Internet action plan
    • Interesting and engaging website
    • Search engine optimisation
    • Social networking
    • Pay per click ads
    • Directories
    • Monitor
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 50. www.vethelpdirect.com 0845 4961204 [email_address]
  • 51. google ads
    • www.google.co.uk/adwords
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 52. www.vethelpdirect.com 0845 4961204 [email_address]
  • 53. www.vethelpdirect.com 0845 4961204 [email_address]
  • 54. Internet action plan
    • Interesting and engaging website
    • Search engine optimisation
    • Social networking
    • Pay per click ads
    • Directories
    • Monitor
    • Analyse
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 55. www.vethelpdirect.com 0845 4961204 [email_address]
  • 56. Online Directories
    • Type of traffic
    • Page rank
    • Unique visitors
    • Time spent viewing
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 57. www.vethelpdirect.com 0845 4961204 [email_address]
  • 58. Monitor and analyse
    • Google alerts
    • Social mention
    • Google analytics
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 59. Internet action plan
    • Interesting and engaging website
    • Search engine optimisation
    • Social networking
    • Directories
    • Google and facebook ads
    • Monitor
    www.vethelpdirect.com 0845 4961204 [email_address]
  • 60. Susie Samuel MA VetMB MRCVS
    • 0845 4961 204
    • 07782273040
    • Social media for vets – facebook
    • Internet marketing for vets – Linked In
    • [email_address]
    www.vethelpdirect.com 0845 4961204 [email_address]