Whycan’t brands get it
8 /10 out of    times
A   brand’s buyers know little "    nothing about that brand.         or         Jenni Romanuik, Byron Sharp: ‘Where knowl...
8 /10 out of    times
People                  say "they don’t have a relationship with a brand.                                                H...
8 /10 out of    times
Branded               apps "are downloaded less than 1,000 times.                                    Deloitte. July 2011
““Almost every app built for a brand on Facebook haspractically no usage... Heavy, ‘immersive’ experiencesare not how peop...
SO the questions      is
Whatshould brand do to get it
1       Solve " ordinary, everyday life Problems To fit into a consumers      interaction with the world
2 Stop utilizing " and be of Utility  A logical and coherent  strategy to upturn depth of  participation                  ...
3 Don’t grab attention " grab their" Interest  To overcome Indifference
SUSHOBHAN"Head of Digital Strategy @ JWT"CHOWDHURY  @SushChow   in.linkedin.com/in/sushobhanchowdhury
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Why cant brands get it right

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Why cant brands get it right

  1. 1. Whycan’t brands get it
  2. 2. 8 /10 out of times
  3. 3. A brand’s buyers know little " nothing about that brand. or Jenni Romanuik, Byron Sharp: ‘Where knowledge of your brand resides’
  4. 4. 8 /10 out of times
  5. 5. People say "they don’t have a relationship with a brand. Harvard Business Review
  6. 6. 8 /10 out of times
  7. 7. Branded apps "are downloaded less than 1,000 times. Deloitte. July 2011
  8. 8. ““Almost every app built for a brand on Facebook haspractically no usage... Heavy, ‘immersive’ experiencesare not how people engage and interact with brands... Heavy weight experiences will fail because they don’t map to real life. “Paul Adams, Global Head of Brand Design at Facebook”
  9. 9. SO the questions is
  10. 10. Whatshould brand do to get it
  11. 11. 1 Solve " ordinary, everyday life Problems To fit into a consumers interaction with the world
  12. 12. 2 Stop utilizing " and be of Utility A logical and coherent strategy to upturn depth of participation
  13. 13. 3 Don’t grab attention " grab their" Interest To overcome Indifference
  14. 14. SUSHOBHAN"Head of Digital Strategy @ JWT"CHOWDHURY @SushChow in.linkedin.com/in/sushobhanchowdhury

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