coca-cola marketing strategy

2. Coca-Cola History

4. Coca-Cola Enterprises
About

8. :

9. Marketing Mix

20. CONCLUSION
• For any company to reach the peak in today’s
competitive era, has to use each and every
component of the promotional mix.
• By understanding Coca-Cola we can say it the
company is using its promotional mix in an
effective and efficient manner.
• That is the reason why Coca-Cola is the market
leader and one of the most valuable brands in the
whole world.
• Apart from being the most valuable brand, it also
gives importance to CSR activities.

21. DISCLAIMER
Created by K.Susmitha, VASV HYD, during a
marketing internship by Prof. Sameer Mathur,
IIM Lucknow.