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User Experience Architecture - Product

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The purpose of User Experience Architecture for Products is to surface communication options for enhanced user-centricity and ease of product use …

The purpose of User Experience Architecture for Products is to surface communication options for enhanced user-centricity and ease of product use
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  • 1. Global User Experience Planning and ArchitectureDesign SeriesArchitectingProductUser ExperienceCase:Smartphonewww.novel-ebiz.com
  • 2. An article orsubstance that ismanufactured orrefined for users.Definition of a ProductArchitecting UserExperience for ProductAuthor: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013©2©
  • 3. All product designs are Human-Centered followingErgonomicsthat take care of howhumans interact withproducts.Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 3©Product Structure/DesignArchitecting UserExperience for Product
  • 4. • Happiness/Joy•Satisfaction/Contentment• Anger/Irritation• Disappointment/DissatisfactionSource: International Journal of DesignAuthor: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 4©Product Experience:Human FactorsArchitecting UserExperience for Product
  • 5. • Motive• Context• InteractionAuthor: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 2©Product Usage:Human FactorsArchitecting UserExperience for Product
  • 6. Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 6©User Motive drives Context for InteractionSource: International Journal of Design
  • 7. Understanding User ContextHow a productrelates to what userneedsArchitecting UserExperience for Product5 User Experience factors…Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 7©
  • 8. When, how and whya product fits intouser’s workflowUnderstanding User ContextArchitecting UserExperience for Product1Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 8©
  • 9. User Goals:What are user expectationsfrom the product2Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 9©Understanding User ContextArchitecting UserExperience for Product
  • 10. User domain knowledge:What user needs toknow to use the product3Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 10©Understanding UserContextArchitecting UserExperience for Product
  • 11. User tasks:What tasks user needsto perform for productusage4Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 11©Understanding UserContextArchitecting UserExperience for Product
  • 12. User mental model:Product perceptions,expectations andwhat if/wish list5Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 12©Understanding User ContextArchitecting UserExperience for Product
  • 13. Discovery ofuser’s “Whatif / Wish List”drives ease ofuse andproductinnovationsAuthor: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 13©Discovering User ContextArchitecting UserExperience for Product
  • 14. ArchitectureSmartphone userexperience is contextdriven – use casesand scenarios…Note: A Smartphone is categorized as product for mobility combining hardware andsoftware integrated user experience that keeps user connected with information needs.Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 14©User Experience: SmartphoneArchitecting UserExperience for Product
  • 15. ArchitectureCreating HumanFactors Metrics andUse-case LogicSmartphone Human Factors: User ContextAuthor: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 15©Architecting UserExperience for Product User Context and Use CasesSmartphone – User discoveries
  • 16. Expert UserUser ActionsNew UserUser ActionsGoalStriking a balance between User GroupsAuthor: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 16©User Context and User FlowArchitecting UserExperience for ProductSmartphone
  • 17. Desired ExperiencePersona - ExpertSmartphone LogicPersona - NewActivateApplicationDisplayApplicationHelplineSystem ResponseUser ActionsActivate App.GetFriendsActivateApplicationDisplayListRules..Link toApplicationContactFriends for helpStoredDataLink toHelplineAuthor: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 17©Architecting UserExperience for Product Persona Driven Drill-downSmartphone – A Use Case Scenario
  • 18. Author: Sushmita Dutt, Presentation dated: June10, 2013ArchitectureFactors driving productinnovationFirst HandheldSmartphoneAuthor: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 18©Architecting UserExperience for Product Understanding the ProductSmartphone – Driven by generations of handheld
  • 19. HandheldUser ExperienceThe holdNaturalScenarios MovementEase of UseDeliveringTwo FingersThumbsHumanMechanical effortNatural processMotionSwipeAuthor: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 19©Architecting UserExperience for Product Understanding Ease of UseSmartphone – User Experience Scenarios
  • 20. HandheldUser ExperienceInterfaceOSScenariosGuidelinesOperating SystemTouch SwipeTapNavigationSingle ScreenApplication StructureSingle focus activitySpaceData ViewsRulesScroll ExpandAuthor: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 20©Architecting UserExperience for Product Understanding The MediumSmartphone – User Experience ScenariosCustom Design
  • 21. ArchitectureUserConstraintsArchitectureAuthor: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 21©Architecting UserExperience for Product Understanding ConstraintsSmartphone – EnvironmentExperienceUser Experience Architecture isrestricted to Mobile OperatingSystems defined guidelines –the most common ones –Android, iOS (free, open source)and Windows Phone (closedsource, proprietary)
  • 22. ArchitectureScopesArchitectureAuthor: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 ©Architecting UserExperience for Product Understanding ScopesSmartphone – EnvironmentExperienceUserDeliver consistent userexperience within defineddesign guidelinesDeliver wireframes detailsaround user activities, tasks anddependenciesDeliver segmented experiencefor custom application
  • 23. ArchitectureUser ExperiencePatternAuthor: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 ©Architecting UserExperience for Product Understanding User PatternsSmartphone – ScopesSampleSome Android standard gestures:• Tap-and-hold (long press)• One-finger drag • Two-finger tap• Two-finger drag• Two-finger pinch-zoom• Three-finger drag
  • 24. ArchitectureYouTubePattern:Fixed tabsdisplayfunctionalareasAuthor: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 24©Architecting UserExperience for Product Understanding User PatternsSmartphone – ScopesUser ExperienceSamplePattern
  • 25. ArchitectureMusic AlbumPattern:Allowsselection ofa songand thendisplaysuser optionsfrom a menuAuthor: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 25©Architecting UserExperience for Product Understanding User PatternsSmartphone – ScopesUser ExperienceSamplePattern
  • 26. ArchitectureThe purpose of User Experience Architecture for Products is to surfacecommunication options for enhanced user-centricity and ease of product useAuthor: Sushmita DuttConsultant ,User Experience and Information Architecturefor Web, Mobile and Hybrid Technology Platformssushmitadutt@novel-ebiz.comAuthor: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 26©Architecting UserExperience for Product The need for UX Architecture