Product - User Experience Architecture

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Product - User Experience Architecture

  1. 1. Architecting Product User Experience Case: Smartphone User Experience for Product Case: Smartphone www.novel-ebiz.com Strategic Global User Experience Architecture and Design Series
  2. 2. Definition of a Product Architecting User Experience for Product Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 © 2© An article or substance that is manufactured or refined for users
  3. 3. Product Structure/Design All product designs are Human- Centered following Ergonomics that take care of how humans interact with products Architecting User Experience for Product Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 3©
  4. 4. Product Experience: Human Factors • Happiness/Joy • Satisfaction/Contentment • Anger/Irritation • Disappointment/ Dissatisfaction Source: International Journal of Design Architecting User Experience for Product Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 4©
  5. 5. Product Usage: Human Factors • Motive • Context • Interaction Architecting User Experience for Product Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 2©
  6. 6. User Motive drives Context for Interaction Source: International Journal of Design Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 6©
  7. 7. Understanding User Context Human/Product Relationship - Architecting User Experience for Product 5 User Experience factors… Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 7©
  8. 8. When, how and why a product fits into user’s workflow Understanding User Context Architecting User Experience for Product Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 8© 1. User’s Workflow
  9. 9. Understanding User Context Architecting User Experience for Product Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 9© What are user expectations from the product 2. User’s Goals
  10. 10. Understanding User Context Architecting User Experience for Product Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 10© What users need to know to use the product 3. User’s Domain knowledge
  11. 11. 4. User’s tasks What tasks users need to perform to use the product Understanding User Context Architecting User Experience for Product Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 11©
  12. 12. 5. User’s mental model Product perceptions, expectations and user’s what if/wish list Understanding User Context Architecting User Experience for Product Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 12©
  13. 13. - A Methodology Model Discovering User ContextArchitecting User Experience for Product Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 13© Discovery of user’s “What if/Wish List” drives ease of use and product innovations
  14. 14. User Experience: SmartphoneArchitecting User Experience for Product Architecture Smartphone user experience is context driven – use cases and scenarios… Note: A Smartphone is categorized as a product for mobility combining hardware and software integrated user experience that keeps user connected with information needs. Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 14©
  15. 15. Architecting User Experience for Product Architecture User Context and Use Cases Creating Human Factors Metrics and Use-case Logic Smartphone Smartphone Human Factors: User Context Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 15©
  16. 16. Expert User User Actions New User User Actions Goal Striking a balance between User Groups User Context and User Flow Architecting User Experience for Product Smartphone Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 16©
  17. 17. Architecting User Experience for Product Persona Driven Drill-down Smartphone – A Use Case Scenario Desired Experience Persona - Expert Smartphone Logic Persona - New Activate Application Display Application Helpline System ResponseUser Actions Activate App. Get Friends Activate Application Display List Rules.. Link to Application Contact Friends for help Stored Data Link to Helpline Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 17©
  18. 18. Author: Sushmita Dutt, Presentation dated: June 10, 2013 Architecture Architecting User Experience for Product Understanding the Product Smartphone – Driven by generations of handheld Factors driving product innovation Useful Usable Desirable First Handheld Smartphone Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 18©
  19. 19. Handheld User Experience The hold Natural Scenarios Movement Ease of Use Delivering Two Fingers Thumbs Human Mechanical effort Natural process Motion Swipe Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 19© Architecting User Experience for Product Understanding Ease of Use Smartphone – User Experience Scenarios
  20. 20. Handheld User Experience Interface OS Scenarios Guidelines Operating System Touch Swipe Tap Navigation Single Screen Application Structure Single focus activity Space Data Views Rules Custom Design Scroll Expand Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 20© Architecting User Experience for Product Understanding The Medium Smartphone – User Experience Scenarios
  21. 21. Architecture User Experience Constraints Architecture Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 21© Architecting User Experience for Product Understanding Constraints Smartphone – Environment User Experience Architecture is restricted to Mobile Operating Systems defined guidelines – the most common ones – Android, iOS (free, open source) and Windows Phone (closed source, proprietary)
  22. 22. Architecture User Experience Scopes Architecture Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 © 21 Architecting User Experience for Product Understanding Scopes Smartphone – Environment • Deliver consistent user • Deliver wireframes details around user activities, experience within defined design standards Deliver Custom Application Structures based on content and UI patterns • tasks, views, dependencies
  23. 23. Architecture User Experience Pattern Sample Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 © 22 Architecting User Experience for Product Understanding User Patterns Smartphone – Scopes Android patterns for gestures: • Tap-and-hold (long press) • One-finger drag • Two-finger tap • Two-finger drag • Two-finger pinch-zoom • Three-finger drag
  24. 24. Architecture User Experience Pattern Sample Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 24© Architecting User Experience for Product Understanding User Patterns Smartphone – Scopes YouTube Pattern: Fixed tabs to display functional areas
  25. 25. Architecture User Experience Pattern Sample Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 25© Architecting User Experience for Product Understanding User Patterns Smartphone – Scopes Music Album Pattern: Allows selection of a song and then displays user options over a menu
  26. 26. Architecture The purpose of User Experience Architecture for Products is to surface communication options for enhanced user-centricity and ease of product use Author: Sushmita Dutt Consultant , User Experience and Information Architecture for Web, Mobile and Hybrid Technology Platforms sushmitadutt@novel-ebiz.com Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 26© Architecting User Experience for Product The need for UX Architecture

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