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Discovering the Success Formula to Marketing Scientific Instruments Online
 

Discovering the Success Formula to Marketing Scientific Instruments Online

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Presented at Pittcon 2008 in New Orleans by John Buie of LabX.com to a group of Marketing Managers in the Laboratory Products and Analytical Instrument manufacturing market. For slide notes and more ...

Presented at Pittcon 2008 in New Orleans by John Buie of LabX.com to a group of Marketing Managers in the Laboratory Products and Analytical Instrument manufacturing market. For slide notes and more info please visit the blog www.labpr.com

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  • Why am I asking you to discover something with me? Im sure you would just as well like the answer handed to you. But Im sure that after your first day of paying attention to online marketing, you realised quickly, there are no answers! So what are we discovering then? We are here to discover a set of best practices, there are only best practices, no answers, the hard part is implementing those best practices for you specific market. So we can offer you today, is the a formula. Steven Hawking’s publisher once told him that for every formula he uses in a book, that books sales are cut in half. Well, I hope that half of you don’t fall asleep on my for using one, I already have you trapped on a boat for the next hour, so I know you can’t really go anywhere. Because out job takes lots of hard work and more percision then mass marketing. Our target audience for our message is much more educated, experiences and . Lets look at what most very qualified, very expensive SEO and SEM consultants will tell you to do. Social Media. They ignore activity. But why? How is social media working for them? Its all about activity. Can we do it in 40 minutesÉ No. That’s why we are giving the community a place to continue the discovery process after we get off this boat. LabPR.com the blog and the LabPR Application to get you off to the races and benchmark your progress but also your compeitiion, we will get to that at the end of this presentation.

Discovering the Success Formula to Marketing Scientific Instruments Online Discovering the Success Formula to Marketing Scientific Instruments Online Presentation Transcript

  • Presented By: John Buie Discovering the Success Formula to Marketing Scientific Instruments Online.
  • The Formula
  • 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com Why is Link Building so Important? 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com Why is Link Building so Important? 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com Why is Link Building so Important? 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com Why is Link Building so Important? 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com Why is Link Building so Important? 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com Why is Link Building so Important? 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com Why is Link Building so Important? 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Where do you Find New Links? 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Where do you Find New Links? 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Where do you Find New Links? 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Where do you Find New Links? 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Where do you Find New Links? 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Where do you Find New Links? 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Where do you Find New Links? 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Where do you Find New Links? 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Where do you Find New Links? 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Where do you Find New Links? 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Where do you Find New Links? 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Link Qualities to Look for 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Link Qualities to Look for 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Link Qualities to Look for 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Link Qualities to Look for 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Link Qualities to Look for 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Link Qualities to Look for 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Link Qualities to Look for 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Link Qualities to Look for 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com c) Which links have the Most Value? 1. Link Building
  • c) Which links have the Most Value? 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com c) Which links have the Most Value? 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com c) Which links have the Most Value? 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com c) Which links have the Most Value? 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com c) Which links have the Most Value? 1. Link Building
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com c) Which links have the Most Value? 1. Link Building
  • 2. Landing Pages
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Designing for Conversions 2. Landing Pages
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Designing for Conversions 2. Landing Pages
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Designing for Conversions 2. Landing Pages
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Designing for Conversions 2. Landing Pages
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) For Search Engine Spiders 2. Landing Pages
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com c) How they relate to Google PPC 2. Landing Pages
  • 3. Analytics
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Choosing the Right Analytics Tool 3. Analytics
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Configuring Google Analytics 3. Analytics
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Configuring Google Analytics 3. Analytics
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Configuring Google Analytics 3. Analytics
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Configuring Google Analytics 3. Analytics
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Configuring Google Analytics 3. Analytics
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com c) Test, Tweak and Repeat 3. Analytics
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com c) Test, Tweak and Repeat 3. Analytics
  • Presented at Pittcon 2008 by John Buie Sponsored by LabX.com c) Test, Tweak and Repeat 3. Analytics
  • What’s Next?
  • John Buie Check out my Blog: www.LabPR.com Email me anytime: johnb@labx.com I like chatting in the mornings: 705-528-6888 x233 See me again: Intensive 2 Full Day course on tuning your existing online marketing campaign and strategy for 2009 Thursday and Friday October 23-24 th in Orlando. Contact Me Anytime