Social Media Marketing 2014
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Social Media Marketing 2014

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Social media is transforming all aspects of marketing, from brand building, communications, and advertising to customization and customer engagement.

Social media is transforming all aspects of marketing, from brand building, communications, and advertising to customization and customer engagement.

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    Social Media Marketing 2014 Social Media Marketing 2014 Presentation Transcript

    • The New Rules for Finding Customers & Building Relationships
    • AGENDA Today we’re going to cover the following: What is Social Media? Tools of Social Media Marketing a)Twitter b)Facebook c)Google+ d)Linkdin e)Instagram f)Pinterest Active usage of top 10 Social Platforms a)By Region b)By Age c)By Usage d)Changes in active usage : Q2 vs Q4 2013 How Social Media Marketing is different? Set up a Google Alert for yourself Interesting facts
    • WHAT IS SOCIAL MEDIA MARKETING? Social media marketing (SMM) uses social media portals to positively influence consumers toward a website, company, brand, product, service, or a person. Typically, the end goal of social media marketing is a “conversion,” such as the purchase of a product, subscription to a newsletter, registration in an online community, or some other desirable consumer action.
    • WHY IS SOCIAL MEDIA PRESENCE IMPORTANT ?  SMM is the new entrant in the world of marketing. To keep the pace with today’s competitive environment, it is important to use this technique of marketing  Now-a-days everything is just a click away. Consumers are more internet-friendly and they believe in saving their time.  A good reputation can be used to buy cooperation from others, even from people we have never met.
    • 3 REASONS WHY WE LOVE SOCIAL MEDIA 1. Relationships - Social media isn’t just tweeting and posting! Keep that in mind. It is an extension of your brand, your mission and your values. It is meant to support your company, reinforcing your reputation, products, service and commitment to your customers. Build relationships in and around your social channels, showcasing your desire to serve your audience. These relationships are the foundation of your brand’s reputation, success and bottom-line. Build the trust and see the return. 2. Brand Advocates- Each consumer is connected and has a voice – they will share their testimonials and experiences with the world, so it is your job to make it a positive one. Pay attention to them, understand their pain points and give them viable solutions. 3. Global Communities (Communities Create Markets)- One of the greatest opportunities of social media marketing is to create your community, your network all over the world, not just in your backyard or down the street. You can interact with customers all over the world without ever needing to leave your office.
    • TOP TEN SOCIAL MEDIA SITES JAN - 2014 Social Monthly Visitors Media Site (millions) Google Page Alexa Global Rank Traffic Rank Facebook 1.15 + Billion 9 2 Twitter 500 10 9 Google Plus 500 8 1 linkedin 238 9 8 Instagram 130 9 41 Pinterest 70 8 26 Youtube 9 9 3 Tumblr 11 8 25 Myspace 4 8 761 Tagged 3.8 6 378
    • TWITTER What is it? Twitter is a service to communicate and stay connected through the exchange of quick, micro-messages Why use it? Communicate with your customers about events, promotions, special offers, and more How to use it? Go to Twitter.com and create a free account, grow your list of “followers” and start communicating with them via “Tweets”
    • MOST POPULAR TWEETS OF 2013
    • MOST POPULAR TWEETS OF 2013 - PAID  You’ll only be charged when people follow your Promoted Account or retweet, reply, favorite or click on your Promoted Tweets. You’ll never be charged for your organic activity on Twitter. 
    • MOST POPULAR TWEETS OF 2013 – By Celebs
    • TWITTER FACTS
    • FACEBOOK What is it? Facebook is a social networking web site where users can join networks organized by city, workplace, school, and region to connect and interact with other people Why use it? Create a customizable presence for your business and connect with your customers on a more personal level How to use it? Go to Facebook.com and create a page for your business, advertise your Facebook page and grow your connections
    • FACEBOOK PAGE 1. 1. Manage Page info, Edit Page settings and Admin rolls, View Activity Log and Banned users, toggle account use 2. 2. Invite Friends, Share Page, Promote Page 3. 3. Quick glance at post reach 4. 4. Respond and engage with followers via messages 5. 5. Quick glance at Like count/new fans 6. 6. View detailed analytics on Page by date, posts, etc. 7. 7. Create Ads 8. 8. Cover photo 9. 9. Profile Picture 10. 10. Give basic details and links for your company 11. 11. Custom app thumbnail 12. 12. Click to expand custom apps menu
    • FACEBOOK UPDATES & ADVERTISING Reach the exact audience you want with relevant targeted ads. Sponsored Stories Your Page Posts By posting engaging content, you can increase the reach of your posts in News Feed. The world's largest social network is launching a feature that shows users what is trending, similar to Twitter's trending topics list.
    • DIFFERENCE BETWEEN FACEBOOK SPONSORED STORIES & PAGE POST ADS
    • ENGAGEMENT
    • PAGE ENGAGEMENT
    • ENGAGEMENT  51% of engagement on Facebook occurs via mobile devices.  Status posts average 5x more organic impressions than any other post type.  The majority of Facebook posts are made on Thursday and Friday, but Monday is one of the best days for engagement.
    • FACEBOOK FACTS
    • GOOGLE+ FACTS
    • LINKEDIN FACTS
    • INSTAGRAM FACTS
    • PINTEREST FACTS
    • ACTIVE USAGE OF TOP 10 SOCIAL PLATFORMS, BY REGION
    • ACTIVE USERS OF THE TOP 10 SOCIAL PLATFORMS, BY AGE
    • GLOBAL PENETRATION OF SOCIAL PLATFORMS- ACCOUNT OWNERSHIP AND ACTIVE USAGE
    • TOP 20 SOCIAL PLATFORMS - CHANGES IN ACTIVE USAGE : Q2 VS Q4 2013
    • HOW INTERNET MARKETING IS DIFFERENT? Traditional Marketing Internet Marketing  Television  Video Sharing Web Sites  Radio  Blogs, Micro-blogs  Newspapers  Social Networks  Magazines  Widgets  Billboards  Search Advertising  Direct Mail  Direct Email  Word-of-Mouth  Word-of-Mouth
    • HOW SOCIAL MEDIA MARKETING IS DIFFERENT? Traditional Approach Social Media Approach • Controls content seen by audience • Focuses on audience contribution • One-way communication • Two-way communication • Dominant approach • Discussion approach • Exclusivity agreements • Trust building
    • HOW CAN SOCIAL MEDIA HELP YOU?  It can connect you with customers, vendors, and potential business partners  Spread the word about your business  Increase your credibility and relevance on the Internet
    • WHERE CONTENT IS KING… Social Media is all about:  Content Delivery – putting it out there  Content Visibility – letting some people see it  Content Virality – broadcasting it to EVERYONE!
    • Set up a Google Alert for yourself.. So you know as soon as information is posted about you on the internet. http://www.google.com/alerts
    • INTERESTING FACTS  1 Million websites have integrated with Facebook  77% of Fortune Global 100 Companies Use Twitter  70% of Local Businesses Use Facebook For Marketing  Each Facebook user spends on average 15 hours and 33 minutes a month on the site  More than 250 million people access Facebook through their mobile devices  There are over 1 billion unique monthly visitors on Youtube  4.2 billion people use mobile device to access social media sites  Social media generates almost double the marketing leads of trade show, telemarketing, daily mail or PPC.  Women check out a brand's social page often than men
    • INTERESTING FACTS  More than 23% of marketers are investing in bloging and social media  Around 46% of web users turn to social media for making purchase  60% consumer says the integration of social media makes them more likely to share product and services.  Mobile and tablet usage is beginning to heavily impact social media usage with mobile having the biggest effect on Twitter which is used by 94 million active Twitter to share photos compared to 140 million on PC. This is the highest proportion of mobile vs. PC photos sharing of any social network
    • TIPS FOR USING SOCIAL MEDIA  Start out small  Clearly define your marketing objectives  Select your target market  Assess your capabilities and know-how  Execute your online strategy  Measure your effectiveness  Most importantly, experiment!
    • ADD A FACEBOOK ICON TO YOUR EMAIL SIGNATURE • Right click on the icon and save it or copy and insert into your signature • Right click and select Hyperlink • Insert the Union Facebook page address • Contacts will be alerted to access the Facebook page
    • Thank You…