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Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
Social TV - 2014 Overview
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Social TV - 2014 Overview

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Internet did not kill the Television. The convergence of television and social media has led to the emergence of …

Internet did not kill the Television. The convergence of television and social media has led to the emergence of
“Social TV”. Social TV has been named one of the 10 most important emerging technologies by the MIT Technology Review. With a high percentage of TV viewers following conversations about TV programs on a companion mobile device, social TV has become a relevant concept for marketers worldwide.

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  • 1. Social TV
  • 2. What is Social TV?
  • 3. Named one of the 10 most important emerging technologies by the MIT Technology Review
  • 4. Over 800 million strong in 2012 have created the digital dialogue we’ve come to know as Social TV
  • 5. Internet did not kill the Television
  • 6. Convergence of television and social media has led to the emergence of “Social TV”
  • 7. The Numbers!
  • 8. million in the U.S. composed 263 million Tweets about live TV in Q2 2013 alone
  • 9. Year on year increase in authors and a 38% increase in Tweet volume
  • 10. of brand word of mouth on internet is due to TV advertising
  • 11. decline in confidence on TV advertising
  • 12. follow conversations about a TV program on a companion mobile device
  • 13. CAGR in smartphone sales in BRIIC markets predicted between 20122016
  • 14. The Concept
  • 15. Consumers watch TV and tweet, share their thoughts, reactions, and opinions online at the same time!
  • 16. Post airing of programs, consumers watch shows online through broadcaster’s online presence
  • 17. Consumers join communities about programs, actors and engage in discussions on the web
  • 18. Implications for marketers
  • 19. # Build curiosity before airing the show to boost viewership
  • 20. # Build engagement during the show to increase interest and facilitate online word of mouth
  • 21. # Increase relevance of the content post airing of the show to foster online community
  • 22. # Get feedback and Understand the performance of the TV shows
  • 23. # Optimize the shows for content and brand placements based on feedback
  • 24. Summary Why is Social TV important? Curiosity Engage Relevance Feedback Optimize
  • 25. Television is like rain and we catch the rain in buckets and re-deploy it to the social channels to make our sales opportunity and brand grow George Haynes Kia’s social and digital Media manager
  • 26. The Example
  • 27. Social Media activity during Super Bowl in 2013 than in 2012
  • 28. million social media comments during Super Bowl XLVII
  • 29. TVCs during Super Bowl featured hash tags
  • 30. people posted more than 1.2 million tweets, about the “Breaking Bad” finale
  • 31. Is dominant at present in Social TV space with Nielsen Twitter TV ratings Facebook is catching up.
  • 32. Thanks Sushant Kumar Fellow (Marketing & Social Media) IIM Lucknow web.sushant@gmail.com www.domainofhope.com Also see on Slideshare Digital Marketing Overview 
  • 33. Sources • Data2decision research 2013 http://www.warc.com/LatestNews/News/TV_advertising_is_vital_to_word_of_mouth.news?ID =31155 • Nielsen Trust in advertising (2012) http://www.nielsen.com/us/en/reports/2012/global-trustin-advertising-and-brand-messages.html • http://static.bluefinlabs.com/website/bluefin_mit-tech-review.pdf • http://www.nielsen.com/us/en/nielsen-solutions/social-media-strategy.html • http://www.socialguide.com/product/nielsen-twitter-tv-ratings/ • http://www.thinktv.co.nz/insights/articles/tv-and-social-media/ • http://www.businessinsider.in/If-Facebook-Proves-Its-Chatter-Leads-To-Ratings-TwittersTV-Business-Could-Be-In-Huge-Trouble/articleshow/25661857.cms • https://wordpress.bluefinlabs.com/blog/2013/02/04/super-bowl-up-150-in-social-tv-sets-newall-time-record/ • http://lostremote.com/beyonce-bests-the-power-outage-in-tweets-per-minute_b36500 • Motorola engagement research. Analysis of video consumption habits of 9,500 consumers across 17 markets globally http://mediacenter.motorola.com/Press-Releases/Mobile-Devicesand-DVRs-Shifting-Global-Media-Consumption-3c1d.aspx • http://www.nytimes.com/2013/10/03/technology/social-networks-in-a-battle-for-the-secondscreen.html?_r=0

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