Social media activity centers

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Social Media Activity Centers and the Influencer Web Extraction Engine

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Social media activity centers

  1. 1. Social Media Activity Centers Approaching the influencer web
  2. 2. What is the Influencer web? Information Influencer web is an influencer- follower based model of the internet. Influencers Influencers create and drive activity centers that form opinions on a particular trending topic Followers
  3. 3. What are activity centers? Activity centers are congregation of a set of influencers and their followers who talk about a set of issues and influence sentiment on the internet about people, brands, nations, actions, and news Activity centers have influencers of repute like popular journalists, actors, social activists, entrepreneurs, and many more… The influencers of repute cannot be bought by money!
  4. 4. DNA of the INFLUENCER WEB Influencers of Influencers of Influencers of mass repute Aggregation Popular personalities Professional bloggers Journalists Celebrities Content aggregators Freelancers Social activists Experts on topics Enthusiasts Importance Importance Importance Customer feedback Regular on certain Create and drive the and dissatisfaction topics culture of activity through these Engage followers on centers. accounts can damage topics Design driven. brand reputation. Content driven.
  5. 5. Influencer Web and Brands Important Activity centers Brand Sentiment Attributes Web Brand performance of Social Media Influencer Web Brand community targets Extraction Engine Campaign effectiveness measurement Brand satisfaction measurement Brand personality on social media Competitor assessment of Brand
  6. 6. Influencer Web Extraction Engine Crawl web quickly, Quick key word and Automated Bots influencer info retrieval Information Retrieval Human Bots Activity and cultural center info retrieval Information Assign activity center rating points Experts (ACRPs) and Influencer rating points Rating (IRPs) according to categories Importance: An expert on cameras (influencer of aggregation) has knowledge about camera attributes (costs, features etc.) but a photography expert (influencer of mass) can better explain its functioning (features that appeal) Information Analyze rating information, interaction Analysts within activity centers and give credible Assessment brand performance information
  7. 7. Help you business grow on the social web! For more information contact us contact@skitsol.com www.skitsol.com

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