• Like
  • Save
Honda STPD analysis
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Honda STPD analysis

  • 3,176 views
Published

STPD analysis of …

STPD analysis of
Honda Motorcycle and scooter India Pvt ltd....



pls read on atribute and benefit positioning

thanx!!
Sushantnadarge@gmail.com

Published in Self Improvement
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
3,176
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
3

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. STPD ANALYSIS ON AUTOMOBILES INDUSTRY1 Presented by Sushant S. Nadarge P41
  • 2. HONDA MOTORCYCLE &SCOOTER INDIA PVT LTD Live your styLe…… 2
  • 3. COMPANY OVERVIEW Subsidiary of Honda Motor Company Ltd. Fourth Honda automotive venture in India. Founded on 20th Aug 1999 in Manesar (Haryana). Produces 10,000,00 units per year. Tremendous success in scooter segment. 3
  • 4. PRODUCTS PROFILE 4
  • 5. MARKET SEGMENTATION & TARGETING Segmentation Demographic Geographic Psychographic 5
  • 6. SCOOTER MARKET SEGMENTATION &TARGETINGTarget Needs Features Offerings Comfort Self start Low & easy maintenance Less noise &Family vibration Easy to handle Large Storage Activa Better mileage 50 kmpl Security Anti theft key shutter Style & Comfort Futuristic Design Better MileageYouth 50kmpl Dio Easy to Handle 6 Effective shock Absorption
  • 7. Target Needs Features Offering Elegance Revolutionary DesignWorking Safety Disc breaks Aviatorclass Strength Metal body,12 inch alloy wheels Power 150cc Mileage 60kmplFull SizeScooters Efficiency One direction Eterno gears Comfort Large storage 7
  • 8. MOTOR CYCLE MARKET SEGMENTATIONTarget Needs Features Offering Power 125cc Mileage 90kmplFamily/Working Shineprofessional Safety Front Disc Breaks Strength Alloy Wheels Comfort Self start Power 150cc Style Alloy Wheels/Tuff- UnicornYouth up tyres Pickup 0 to 60 in 5 secs Look Muscular look Comfort 8 Mono Suspension
  • 9. Target Needs Features Offering Mileage 80kmplYouth Design & Style Sporty Look Power 125cc , Stunner 11bhp@8000rpm Smooth Performance Power Single cylinder engine with fuelUpper Middle Class injection CBR250R(youth) Style 250cc Security Anti lock Breaks 9
  • 10. POSITIONING 10
  • 11. CONTINUED…. Attribute Positioning • BE A WING RIDER………………………….. 11
  • 12. CONTINUED…… Benefit Positioning 12  First Moto Scooter
  • 13. CONTINUED…… Competitive Positioning 13 • FAMILY VEHICLE
  • 14. DIFFERENTIATION Technology  Fuel Injection Technology  Abs i.e. Anti Lock Break System  Hyper VTEC Technology Safety & Security  Riding Simulator Marketing Strategy 14
  • 15. CONCLUSION 15
  • 16. THANK YOU! 16