Web 2.0. Links to http://www.youtube.com/watch?v=2xXlZK5rCls which is a Davos presentation from 2007.
Social Media for Market Research …Are You Listening? with Susan Barnes of Susby Internet Solutions February 27, 2010 A Guest Presentation for Marketing Research Methods in the Green MBA Program at Dominican University of California, with Michaela Hayes
“ People go to their blogs, to message boards, chat rooms, and forums, really, to talk to one another. And they talk spontaneously about products, services, and their lives… You’re not prejudicing them by asking a question. You are listening in, or overhearing conversations that are taking place spontaneously.”
-- Janet Eden-Harris, VP of Web Intelligence, J.D. Power and Associates
Source: Market Sherpa: Market Research with Social Media http://sherpablog.marketingsherpa.com/research-and-measurement/market-research-via-social-media/
aka LOVE L - Listen O - Offer V - Visit E - Engage
But First we Need to Measure Implementing marketing campaigns is worthless unless you know how they performed. I.e. What is the ROI (return on investment)? Remember, even you’re not paying to promote, on social networks, you’re still spending time.
Forums (search for these with keywords related to your industry)
Blog comments (by commenting on other blogs and/or creating your own blog)
Informal questions and answer collection (Facebook, Twitter)
Contests (Facebook, Twitter, Email)
Be you (think HUMAN) and ask your immediate network to participate and share your survey
Start with social networks (Ask, say please, request RTs, and repeat)
Then ask people via email (Apologize for duplicatation if any)
Say Thank You
Share Your Research Findings and ask for more comments
Rinse and Repeat
Remember the Secret? It’s not about marketing, it’s about relationships and trust.
Thank You! With special thanks to Michaela Hayes for inviting me to talk with you today. Susan Barnes’ Contact Info: [email_address] http://www. susby .com http://twitter. com/susby http://www.facebook.com/susby http://www.linkedin.com/in/susanbarnes Phone/SMS: (415) 305-6403 Also check out Classes for Causes http://www.classesforcauses.org http://www.twitter.com/classes4causes http://www.facebook.com/classesforcauses