with Suse Barnes of Susby    August 21, 2012                            1
Introduc)ons                                         	  •  Who	  is	  Susby?	  •  Who	  are	  you?	      –    Solopreneurs...
Introduc)on	  to	  Social	  Media	                              Social Media for Business    3                            ...
Social Media for Business    4         with Suse Barnes
Let’s	  do	  some	  marke)ng	  •    Television	  •    Radio	  •    Print	  	  •    Billboards	  •    Public	  Rela)ons	  •...
Social Media for Business    6         with Suse Barnes
Social Media for Business    7         with Suse Barnes
Who	  wants	  control?	                        Social Media for Business    8                               with Suse Barnes
YOU	            Social Media for Business    9                   with Suse Barnes
What	  is	  the	  web	  today?	                              Social Media for Business    10                              ...
Social Media for Business    11         with Suse Barnes
What	  is	  marke)ng	  today?	                      Experience    Influence                Value                          ...
AKA	                   InteractionMarketing             Money                       Social Media for Business             ...
Social Media for Business    14         with Suse Barnes
Social Media for Business    15         with Suse Barnes
Social Media for Business    16         with Suse Barnes
Social Media for Business    17         with Suse Barnes
Social Media for Business    18         with Suse Barnes
The	  Funnel	  has	  Reversed	  We	  (consumers)	  have	  a	  voice.	  I.e.	  Your	  customers	  have	  something	  to	  s...
New	  Media	  Marke)ng?	  Tradi)onal	  Marke)ng	   	  	  Social	  Media	  Marke)ng	     –  Broadcast	                  –  ...
LinkedIn	                 Social Media for Business    21                        with Suse Barnes
LinkedIn	                 Social Media for Business    22                        with Suse Barnes
Is	  content	  s)ll	  king?	  Communica)on?	  	  Entertainment?	                                      Social Media for Bus...
Social	  +	  Media	  =	  We	  are	  the	  media	  •    Listening	  •    Sharing	  •    Par)cipa)ng	  •    Vo)ng	  •    Com...
Pinterest        	                 Social Media for Business    25                        with Suse Barnes
The	  4	  P-­‐Shi	  P	   P	    RODUCT  RICE  LACE  ROMOTION                                       EOPLE                   ...
The	  5th	  P	  in	  Marke)ng	                               Social Media for Business    27                              ...
“Par)cipa)on	  is	  Marke)ng.”	  –	  Brian	  Solis                                                      	    	     	      ...
“The	  People	  in	  your	  life	     make	  your	  world	     be^er.	  People	  are	     literally	  the	  best	     thin...
The	  Conversa)on	  Prism	  Source: By Brian Solis of PR 2.0.http://www.briansolis.com/2009/09/the-conversation-prism-the-...
What	  do	  you	  have	  with	                                               	               you	  at	  all	  )mes?  	  So...
Mobile	  Local	  Social	                         Social Media for Business    32                                with Suse ...
So	     Mo	                  Lo	  Mo	     Lo	                  So	  Lo	     So	                  Mo	            So	  Mo	  ...
So	  Mo	  Lo	  Mo	  Lo	  So	  Lo	  So	  Mo	                       Social Media for Business    34                         ...
So	  Mo	  Lo	  Mo	  Lo	  So	  Lo	  So	  Mo	                       Social Media for Business    35                         ...
26%	  of	  US	  Media	  Consump)on	  is	  Mobile	   This in itself may not be shocking, but wait…                         ...
26%	  of	  US	  Media	  Consump5on	  is	  Mobile!  	    43%	  of	  US	  Media	  Consump)on	  is	  TV	                     ...
Social	  Media	  for	  Promo)ng	  	            Your	  Business	                               Social Media for Business   ...
It is not a sprint… Social Media for Business          with Suse Barnes
…it is a marathon.                     Social Media for Business                              with Suse Barnes
“Failing to plan is planning to fail.”                         - Winston Churchill                  	                     ...
How	  to	  develop	  a	  winning	  social	  media	                            strategy:     	  •  What	  is	  your	  goal?...
How	  to	  win	  (your	  marathon):                                                  	  1.     Iden)fy	  a	  clear	  and	 ...
Social Media for Business         with Suse Barnes
1.	  Define	  the	  goal                                             	  •  Is	  it	  a^ainable?	  •  When	  will	  you	  ac...
What	  are	  rela)onships	  made	  of?	                                 Social Media for Business    46                   ...
2.	  SWOT	  •  What	  are	  your	  Strengths,	  Weaknesses,	     Opportuni)es	  and	  Threats?	  •  Who	  is	  your	  comp...
So	  Mo	  Lo	  Mo	  Lo	  So	  Lo	  So	  Mo	                       Social Media for Business    48                         ...
What	  are	  rela)onships	  made	  of?	                                 Social Media for Business    49                   ...
Your	  Social	  Media	  Plan	  LOVEL   - ListenO   - OfferV    - VisitE    - Engage                              Social Me...
3.	  Create	  a	  plan	  1.  Think	  LOVE	  2.  Ask	  yourself	  the	  ABCD	  ques)ons:	     A.  Audience.	  Who	  is	  yo...
So	  Mo	  Lo	  Mo	  Lo	  So	  Lo	  So	  Mo	                       Social Media for Business    52                         ...
Think	  first,	  then	  plan	  •    What	  are	  you	  marke)ng?	  •    Which	  social	  networks	  will	  you	  par)cipate...
Your	  Social	  Media	  Plan	  LISTEN	  (You’ll	  need	  some	  listening	  tools:	  SocialMen)on.com,	  Google	  Alerts,	...
Tools                              	  •  Where	  will	  you	  par)cipate?	     	  •  What	  are	  your	  resources?	  •  W...
Be	  Human	  http://www.youtube.com/watch?v=OAlyHUWjNjE                                       Social Media for Business   ...
Ideas	  for	  Campaigns                                        	  •  How	  will	  you	  implement	  the	  strategy?	  •  W...
Social Media for Business         with Suse Barnes
4.	  Implement	  the	  plan	  and	  be	  flexible	  Real-­‐)me	  A(B)CD:	  Be	  Authen)c	  Be	  Human	  Focus	  on	  your	 ...
Be	  Human	                    Social Media for Business                           with Suse Barnes
Success?	  •  Were	  you	  successful?	  •  What	  does	  the	  picture	  of	  success	  look	  like?	  •  How	  do	  you	...
Fans	  and	  Followers	                        Social Media for Business    62                               with Suse Bar...
Social Media for Business    63         with Suse Barnes
Social Media for Business    64         with Suse Barnes
Social Media for Business    65         with Suse Barnes
Social Media for Business    66         with Suse Barnes
“Don’t report crap.” “Stop pimping.” “There’s a reason doesn’t work for you.It’s not Facebook it’s you.”                  ...
Social Media for Business    68         with Suse Barnes
Social Media for Business    69         with Suse Barnes
Social Media for Business    70         with Suse Barnes
Social Media for Business    71         with Suse Barnes
How	  clients	  are	  searching	                              Social Media for Business    72                             ...
How	  clients	  are	  searching	                              Social Media for Business    73                             ...
How	  clients	  are	  searching	                              Social Media for Business    74                             ...
How	  clients	  are	  searching	                              Social Media for Business    75                             ...
Scheduling	  content	  delivery	  	  and	  other	  ways	  to	  have	  more	  )me.	                                      So...
But what about my precious time?                            Social Media for Business                                     ...
But Isn t it going to take up all of my             precious time?                          Social Media for Business     ...
Twitter Clients          Twitter Platform                             Social Media for Business                           ...
Scheduling and Automation       Tools:         1.  http://www.Hootsuite.com         2.  http://www.Bufferapp.com         3...
Hootsuite            Social Media for Business                     with Suse Barnes
Hootsuite            Social Media for Business                     with Suse Barnes
Hootsuite – URL Shortening                             Social Media for Business                                      with...
Scheduling Tweets with HootSuite                            Social Media for Business                                     ...
First Think•  What is the goal?•  How will the tool help us?•  What is our strategy?                           Social Medi...
What NOT to post•  What you had for lunch•  Stories about your dog•  Negative commentsRemember: Twitter is public and real...
What	  is	  the	  right	  marke)ng	  mix	  for	  you?	                                           Social Media for Business...
Fish	  where	  the	  fish	  are	  Fish where the fish are                               Social Media for Business    88    ...
Think	  Three	  R’s                    	        Reach       	           	       Relevance         	            	          ...
Social Media for Business    90         with Suse Barnes
Think	  Three	  R’s                    	       Return         	           	      Relevance         	              	       ...
How	  are	  you	  improving	  my	  life?	                                    Social Media for Business    92              ...
Social Media for Business    93         with Suse Barnes
Social Media for Business    94         with Suse Barnes
Social Media for Business    95         with Suse Barnes
Social Media for Business    96         with Suse Barnes
Be	  Different,	  Be	  Remarkable	                              Social Media for Business    97                            ...
Social Media for Business    98         with Suse Barnes
Social Media for Business    99         with Suse Barnes
Who	  Are	  You	  Talking	  To	                   Who	  Are	  You	  Talking	  With?	  1.  Where	  does	  your	  audience	 ...
Distribu)on	  •  There	  is	  a	  lot	  of	  noise	  out	  there	  •  It’s	  ok	  to	  repeat	  (or	  retweet)	  	  •  Sha...
Don’t	  •  Write	  or	  say	  anything	  you	  wouldn’t	  do	  or	  say	  	     in	  front	  of	  your	  mother	  •  Broad...
Social Media for Business    103         with Suse Barnes
Social Media for Business    104         with Suse Barnes
Social Media for Business    105         with Suse Barnes
Are	  you	  offering	  Value?	  •    Free	  Webinars	  •    Infographics,	  Videos,	  Photos,	  Advice	  •    Events	  •   ...
Measuring	  Marke)ng	  Campaigns	   Web	  =	  Digital	   Digital	  =	  Trackable	   Trackable	  =	  Analy)cs	   Analy)...
Measuring	  Marke)ng	  Campaigns	  Types	  of	  campaigns	  and	  tools	      –  Measuring	  and	  Analysing	  Visits	  to...
Q&A      Social Media for Business               with Suse Barnes
Remember	  the	  Secret?	        It’s not about marketing,it’s about relationships and trust.Build sustainable relationshi...
Thank	  You	  	  ALPD	  San	  Francisco!	  	  Connect	  with	  Suse	  (Susan)	  Barnes:	  Susan@susby.com	  h^p://www.susb...
Social Media for Business    112         with Suse Barnes
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Social Media for Business Presentation for APLD: Are You Connected?

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Social Media Marketing presentation for the Association of Professional Landscape Designers in San Francisco.

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Social Media for Business Presentation for APLD: Are You Connected?

  1. 1. with Suse Barnes of Susby August 21, 2012 1
  2. 2. Introduc)ons  •  Who  is  Susby?  •  Who  are  you?   –  Solopreneurs   –  Consultants   –  Landscape  Architects   –  Landscape  Designers   –  Community  Managers   –  Using  Social  Media?   –  New  to  Social  Media?   Social Media for Business with Suse Barnes
  3. 3. Introduc)on  to  Social  Media   Social Media for Business 3 with Suse Barnes
  4. 4. Social Media for Business 4 with Suse Barnes
  5. 5. Let’s  do  some  marke)ng  •  Television  •  Radio  •  Print    •  Billboards  •  Public  Rela)ons  •  Adver)sing  •  Trade  Shows   Social Media for Business 5 with Suse Barnes
  6. 6. Social Media for Business 6 with Suse Barnes
  7. 7. Social Media for Business 7 with Suse Barnes
  8. 8. Who  wants  control?   Social Media for Business 8 with Suse Barnes
  9. 9. YOU   Social Media for Business 9 with Suse Barnes
  10. 10. What  is  the  web  today?   Social Media for Business 10 with Suse Barnes
  11. 11. Social Media for Business 11 with Suse Barnes
  12. 12. What  is  marke)ng  today?   Experience Influence Value Social Media for Business with Suse Barnes 12
  13. 13. AKA   InteractionMarketing Money Social Media for Business with Suse Barnes 13
  14. 14. Social Media for Business 14 with Suse Barnes
  15. 15. Social Media for Business 15 with Suse Barnes
  16. 16. Social Media for Business 16 with Suse Barnes
  17. 17. Social Media for Business 17 with Suse Barnes
  18. 18. Social Media for Business 18 with Suse Barnes
  19. 19. The  Funnel  has  Reversed  We  (consumers)  have  a  voice.  I.e.  Your  customers  have  something  to  say  and  people  are  listening  to  each  other   Social Media for Business 19 with Suse Barnes
  20. 20. New  Media  Marke)ng?  Tradi)onal  Marke)ng      Social  Media  Marke)ng   –  Broadcast   –  Personal  Conversa)ons   –  Big  Budget   –  Smaller  Budget   –  Mass  Media,     –  One  to  One,  One  to   One  to  Many   Many,  Many  to  Many   –  Brand  Equity   –  Brand  Ambassadors   –  ROInvestment   –  ROInfluence   Social Media for Business with Suse Barnes
  21. 21. LinkedIn   Social Media for Business 21 with Suse Barnes
  22. 22. LinkedIn   Social Media for Business 22 with Suse Barnes
  23. 23. Is  content  s)ll  king?  Communica)on?    Entertainment?   Social Media for Business 23 with Suse Barnes Source: Hubspot
  24. 24. Social  +  Media  =  We  are  the  media  •  Listening  •  Sharing  •  Par)cipa)ng  •  Vo)ng  •  Communica)ng  •  Connec)ng  •  Collabora)ng  •  PINNING!!!!  •  Pos)ng   Social Media for Business with Suse Barnes 24
  25. 25. Pinterest   Social Media for Business 25 with Suse Barnes
  26. 26. The  4  P-­‐Shi  P   P   RODUCT RICE LACE ROMOTION EOPLE ROXIMITY ROMISES ARTNERSHIPS Social Media for Business 26 with Suse Barnes
  27. 27. The  5th  P  in  Marke)ng   Social Media for Business 27 with Suse Barnes
  28. 28. “Par)cipa)on  is  Marke)ng.”  –  Brian  Solis                 h^p://www.youtube.com/watch?v=3SuNx0UrnEo     Social Media for Business with Suse Barnes
  29. 29. “The  People  in  your  life   make  your  world   be^er.  People  are   literally  the  best   thing  in  the  world.”                              –  Gary  Vaynerchuck                 h^p://www.youtube.com/watch?v=5p2BZg94Eb0     Social Media for Business with Suse Barnes
  30. 30. The  Conversa)on  Prism  Source: By Brian Solis of PR 2.0.http://www.briansolis.com/2009/09/the-conversation-prism-the-landscape-for-international-social-networking Social Media for Business 30 with Suse Barnes
  31. 31. What  do  you  have  with     you  at  all  )mes?  Source: @rumford at Gravity Summit Stanford Social Media for Business with Suse Barnes
  32. 32. Mobile  Local  Social   Social Media for Business 32 with Suse Barnes
  33. 33. So   Mo   Lo  Mo   Lo   So  Lo   So   Mo   So  Mo  Lo   Mo  Lo  So   Lo  So  Mo   Social Media for Business 33 with Suse Barnes
  34. 34. So  Mo  Lo  Mo  Lo  So  Lo  So  Mo   Social Media for Business 34 with Suse Barnes
  35. 35. So  Mo  Lo  Mo  Lo  So  Lo  So  Mo   Social Media for Business 35 with Suse Barnes
  36. 36. 26%  of  US  Media  Consump)on  is  Mobile   This in itself may not be shocking, but wait… Social Media for Business 36 with Suse Barnes
  37. 37. 26%  of  US  Media  Consump5on  is  Mobile!   43%  of  US  Media  Consump)on  is  TV   #tworthy Social Media for Business 37 with Suse Barnes
  38. 38. Social  Media  for  Promo)ng     Your  Business   Social Media for Business 38 with Suse Barnes
  39. 39. It is not a sprint… Social Media for Business with Suse Barnes
  40. 40. …it is a marathon. Social Media for Business with Suse Barnes
  41. 41. “Failing to plan is planning to fail.” - Winston Churchill   Social Media for Business with Suse Barnes
  42. 42. How  to  develop  a  winning  social  media   strategy:  •  What  is  your  goal?   –  Finishing,  winning,  bea)ng  your  PR?  •  Who  are  you?   –  Fit,  fast,  slow,  strong,  weak,  injured,  confident?  •  How  do  you  plan  to  accomplish  the  goal?   –  Strategy?  Pre-­‐race,  in-­‐race,  post-­‐race  •  Are  you  ready?   –  Resources:  Shoes,  food,  training   Social Media for Business with Suse Barnes
  43. 43. How  to  win  (your  marathon):  1.  Iden)fy  a  clear  and  realis)c  goal.  2.  Know  yourself,  SWOT.  3.  Create  a  plan.  4.  Implement  the  plan  and  be  flexible.  5.  Reflect  and  refine  for  next  )me.     Social Media for Business with Suse Barnes
  44. 44. Social Media for Business with Suse Barnes
  45. 45. 1.  Define  the  goal  •  Is  it  a^ainable?  •  When  will  you  achieve  it?  •  How  long  will  it  take  to  accomplish?  •  What  will  success  look  like?  •  How  will  you  measure  that  success?   Social Media for Business with Suse Barnes
  46. 46. What  are  rela)onships  made  of?   Social Media for Business 46 with Suse Barnes
  47. 47. 2.  SWOT  •  What  are  your  Strengths,  Weaknesses,   Opportuni)es  and  Threats?  •  Who  is  your  compe))on?    •  What  is  the  compe))on  doing  to   accomplish  their  goals?  •  Remember:  There  are  no  compe)tors  •  Hint:  Are  you  doing  lots  of  LISTENING?   Social Media for Business with Suse Barnes
  48. 48. So  Mo  Lo  Mo  Lo  So  Lo  So  Mo   Social Media for Business 48 with Suse Barnes
  49. 49. What  are  rela)onships  made  of?   Social Media for Business 49 with Suse Barnes
  50. 50. Your  Social  Media  Plan  LOVEL - ListenO - OfferV - VisitE - Engage Social Media for Business 50 with Suse Barnes
  51. 51. 3.  Create  a  plan  1.  Think  LOVE  2.  Ask  yourself  the  ABCD  ques)ons:   A.  Audience.  Who  is  your  Audience?   B.  Benefit.  What  is  the  Business  Benefit  of  the   rela)onship?   C.  Content.  What  is  your  Content  plan?   D.  Distribu)on.  What  Distribu)on  channels  will   you  use?   Social Media for Business with Suse Barnes
  52. 52. So  Mo  Lo  Mo  Lo  So  Lo  So  Mo   Social Media for Business 52 with Suse Barnes
  53. 53. Think  first,  then  plan  •  What  are  you  marke)ng?  •  Which  social  networks  will  you  par)cipate  on?  •  Why?  •  How  will  you  engage  with  your  community?  •  What  is  your  strategy  including   –  Frequency   –  Voice   –  Measurement?   Social Media for Business 53 with Suse Barnes
  54. 54. Your  Social  Media  Plan  LISTEN  (You’ll  need  some  listening  tools:  SocialMen)on.com,  Google  Alerts,  Radian6?)   to  everything  that  is  being  said  about  your  product/service  and  industry  -­‐>   RESEARCH  (who  is  your  friend?)   Your  market,  Your  Compe))on,  Poten)al  Partners,  Current  Trends,     Customers  (Exis)ng  and  Poten)al)    Par)cipate  in  conversa)on  with  ques)ons,  comments,  likes,  follows  etc.   (Par)cipa)on  is  marke)ng)  OFFER   Share  what  interests  your  community  (Content,  Content,  Content)    Create  good  content,  content  worth  sharing  (Content,  Content,  Content)    Value  and  ENTERTAINMENT  (Content,  Content,  Content)  VISIT   Build  your  network  so  you  have  people  to  talk  with  and  connect  with      Grow  through  learning  about  others  and  understanding  what  they  like  ENGAGE      Nurture  your  community  members,  show  that  you  care,  because  you  do    You  want  the  answer  to  be  “YES!”  What  would  that  take?  (Content  and  Frequency)   Social Media for Business 54 with Suse Barnes
  55. 55. Tools  •  Where  will  you  par)cipate?    •  What  are  your  resources?  •  What  networks/tools  are  best?  •  Why?  •  How  do  you  know?   Social Media for Business with Suse Barnes
  56. 56. Be  Human  http://www.youtube.com/watch?v=OAlyHUWjNjE Social Media for Business with Suse Barnes
  57. 57. Ideas  for  Campaigns  •  How  will  you  implement  the  strategy?  •  What  campaigns  will  facilitate  it?  •  Strategy  =  Simple  •  Tac)cs  =  more  complex   Social Media for Business with Suse Barnes
  58. 58. Social Media for Business with Suse Barnes
  59. 59. 4.  Implement  the  plan  and  be  flexible  Real-­‐)me  A(B)CD:  Be  Authen)c  Be  Human  Focus  on  your  Community  Be  Dedicated  to  your  customers   Social Media for Business with Suse Barnes
  60. 60. Be  Human   Social Media for Business with Suse Barnes
  61. 61. Success?  •  Were  you  successful?  •  What  does  the  picture  of  success  look  like?  •  How  do  you  measure  your  success?  •  What  will  you  learn  in  the  process  of   crea)ng  your  strategy,  implemen)ng  it  and   measuring  the  results?   Social Media for Business with Suse Barnes
  62. 62. Fans  and  Followers   Social Media for Business 62 with Suse Barnes
  63. 63. Social Media for Business 63 with Suse Barnes
  64. 64. Social Media for Business 64 with Suse Barnes
  65. 65. Social Media for Business 65 with Suse Barnes
  66. 66. Social Media for Business 66 with Suse Barnes
  67. 67. “Don’t report crap.” “Stop pimping.” “There’s a reason doesn’t work for you.It’s not Facebook it’s you.” - Avinash Kaushik, Google Digital Marketing Evangelist Social Media for Business 67 with Suse Barnes
  68. 68. Social Media for Business 68 with Suse Barnes
  69. 69. Social Media for Business 69 with Suse Barnes
  70. 70. Social Media for Business 70 with Suse Barnes
  71. 71. Social Media for Business 71 with Suse Barnes
  72. 72. How  clients  are  searching   Social Media for Business 72 with Suse Barnes
  73. 73. How  clients  are  searching   Social Media for Business 73 with Suse Barnes
  74. 74. How  clients  are  searching   Social Media for Business 74 with Suse Barnes
  75. 75. How  clients  are  searching   Social Media for Business 75 with Suse Barnes
  76. 76. Scheduling  content  delivery    and  other  ways  to  have  more  )me.   Social Media for Business 76 with Suse Barnes
  77. 77. But what about my precious time? Social Media for Business with Suse Barnes
  78. 78. But Isn t it going to take up all of my precious time? Social Media for Business with Suse Barnes
  79. 79. Twitter Clients Twitter Platform Social Media for Business with Suse Barnes
  80. 80. Scheduling and Automation Tools: 1.  http://www.Hootsuite.com 2.  http://www.Bufferapp.com 3.  http://www.SocialOomph.com 4.  http://www.Twitterfeed.com 5.  http://www.TwitCleaner.com 6.  http://www.ManageTwitter.com 7.  http://www.Tweriod.com Social Media for Business with Suse Barnes
  81. 81. Hootsuite Social Media for Business with Suse Barnes
  82. 82. Hootsuite Social Media for Business with Suse Barnes
  83. 83. Hootsuite – URL Shortening Social Media for Business with Suse Barnes
  84. 84. Scheduling Tweets with HootSuite Social Media for Business with Suse Barnes
  85. 85. First Think•  What is the goal?•  How will the tool help us?•  What is our strategy? Social Media for Business with Suse Barnes
  86. 86. What NOT to post•  What you had for lunch•  Stories about your dog•  Negative commentsRemember: Twitter is public and real-time. Do Think: Cocktail party. Start conversations. Ask and answer questions. Grow your network. Social Media for Business with Suse Barnes
  87. 87. What  is  the  right  marke)ng  mix  for  you?   Social Media for Business 87 with Suse Barnes
  88. 88. Fish  where  the  fish  are  Fish where the fish are Social Media for Business 88 with Suse Barnes
  89. 89. Think  Three  R’s   Reach     Relevance         Return                     Social Media for Business with Suse Barnes
  90. 90. Social Media for Business 90 with Suse Barnes
  91. 91. Think  Three  R’s   Return     Relevance         Reach                     Social Media for Business with Suse Barnes
  92. 92. How  are  you  improving  my  life?   Social Media for Business 92 with Suse Barnes
  93. 93. Social Media for Business 93 with Suse Barnes
  94. 94. Social Media for Business 94 with Suse Barnes
  95. 95. Social Media for Business 95 with Suse Barnes
  96. 96. Social Media for Business 96 with Suse Barnes
  97. 97. Be  Different,  Be  Remarkable   Social Media for Business 97 with Suse Barnes
  98. 98. Social Media for Business 98 with Suse Barnes
  99. 99. Social Media for Business 99 with Suse Barnes
  100. 100. Who  Are  You  Talking  To   Who  Are  You  Talking  With?  1.  Where  does  your  audience  spend  most  of  their   )me  online?  2.  Why  do  they  spend  their  )me  there?  3.  Who  are  they?  4.  Who  are  your  fans?  5.  Who  are  your  enemies?  6.  How  do  you  start  conversa)ons  with  both  of   these  groups?   Social Media for Business 100 with Suse Barnes
  101. 101. Distribu)on  •  There  is  a  lot  of  noise  out  there  •  It’s  ok  to  repeat  (or  retweet)    •  Sharing  is  good  •  Content  is  always  king,  frequency  is  queen   and  entertainment  is  the  jack  of  all  parades  •  Create  an  editorial  (social  media)  calendar   and  ALWAYS  offer  VALUE!   Social Media for Business 101 with Suse Barnes
  102. 102. Don’t  •  Write  or  say  anything  you  wouldn’t  do  or  say     in  front  of  your  mother  •  Broadcast  •  SHOUT  •  Copy  •  Forget  about  the  elephant!   Social Media for Business 102 with Suse Barnes
  103. 103. Social Media for Business 103 with Suse Barnes
  104. 104. Social Media for Business 104 with Suse Barnes
  105. 105. Social Media for Business 105 with Suse Barnes
  106. 106. Are  you  offering  Value?  •  Free  Webinars  •  Infographics,  Videos,  Photos,  Advice  •  Events  •  Free  informa)on  •  Fun    •  Quotes   Social Media for Business 106 with Suse Barnes
  107. 107. Measuring  Marke)ng  Campaigns   Web  =  Digital   Digital  =  Trackable   Trackable  =  Analy)cs   Analy)cs  makes  it  super  easy  to  measure   performance  of  marke)ng  campaigns     Social Media for Business 107 with Suse Barnes
  108. 108. Measuring  Marke)ng  Campaigns  Types  of  campaigns  and  tools   –  Measuring  and  Analysing  Visits  to  your  Website   •  Google  Analy)cs  [FREE]   –  Facebook  Fan  Page/Adver)sing   •  Facebook  Insights  [FREE]   –  Twi^er  (and  Facebook)  Engagement   •  h^p://bit.ly  [Free]   •  h^p://www.hootsuite.com  [Free]   –  Social  Media  Marke)ng  Performance  Tracking  and  LISTENING  tools   •  h^p://socialmen)on.com  [Free]   •  h^p://alerts.google.com   •  YOUR  FAVORITE  BLOGS,  tweet  streams,  Pinterest  boards  and   Facebook  Subscrip)ons  etc.       Social Media for Business 108 with Suse Barnes
  109. 109. Q&A Social Media for Business with Suse Barnes
  110. 110. Remember  the  Secret?   It’s not about marketing,it’s about relationships and trust.Build sustainable relationships. Social Media for Business 110 with Suse Barnes
  111. 111. Thank  You    ALPD  San  Francisco!    Connect  with  Suse  (Susan)  Barnes:  Susan@susby.com  h^p://www.susby.com    h^p://twi^er.com/susby  h^p://www.facebook.com/susby    h^p://www.linkedin.com/in/susanbarnes  h^p://www.pinterest.com/susby  h^p://gplus.to/susby     Social Media for BusinessPhone/SMS:  (415)  305-­‐6403   111 with Suse Barnes
  112. 112. Social Media for Business 112 with Suse Barnes
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